grocery buyer

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Mar 27, 2025 by Jeni Britton · across every show →

Everything said about grocery buyer, oldest first

Mar 27, 2025
Insight
Grocery Buyers Prioritize Brands That Bring New Consumers To The Category
“Your customer when you're in grocery is not their customer, it's the buyer. And what the buyer wants to see is, yeah, sure, you can split some votes, that's okay. Are you bringing new people to the category?”
Jeni Britton Mar 27, 2025 ▶ 14:30 Advice Line with Jeni Britton of Jeni's Splendid Ice Creams
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