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Diageo

6 statements across 4 episodes · 1 bullish · 1 bearish · 3 people on the record · first statement Jan 13, 2020 by Bill Creelman · said 42 times in 10 episodes since 2020 · across every show →

Mentions by year

brought up most by Guy Raz (38), Kat Hantas (3), April Wachtel (1)

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004284202020212022202320242025episodesmentions per episode
2025 2 mentions in 2 episodes 1 per episode
2024 18 mentions in 4 episodes 5 per episode
2021 3 mentions in 1 episode
2020 19 mentions in 3 episodes 6 per episode

every mention, scene by scene, with the transcript →

Everything said about Diageo, oldest first

Jan 13, 2020 neutral
Assertion Partly supported
Creelman: Stirrings accelerated Diageo buyout in 2008 amid economic downturn
“What ended up happening is in 2008, the business and the partnership really kind of hadn't fulfilled the potential that we had all imagined, and there were a variety of factors for that. One was the economy changing, the other was sort of the fit between their…”
Bill Creelman Jan 13, 2020 ▶ 24:27 Spindrift: Bill Creelman
Jan 13, 2020 neutral
Disclosure
Creelman: Stirrings structured Diageo deal as staged equity buyout
“The plumbing was that we ultimately ended up selling them, you know, a percentage of the business with the idea that we would then exit the business to them entirely pending kind of growth and trajectory of the business.”
Bill Creelman Jan 13, 2020 ▶ 23:25 Spindrift: Bill Creelman
Oct 4, 2021 negative
Assertion Partly supported
Five major multinational conglomerates own nearly all major American whiskey brands
“The Diageos, the Sazeracs, LVMH. Absolutely. They, you have essentially five that own Everything.”
Fawn Weaver Oct 4, 2021 ▶ 44:33 Uncle Nearest Premium Whiskey: Fawn Weaver
Mar 4, 2024 neutral
Assertion Not checkable as stated
Five major conglomerates own essentially all American whiskey brands
“You can kind of go down the list of every major American whiskey brand, and I can tell you who owns them. So like all the- ... The Diageos, the Sazeracs, LVMH, absolutely. They, you have essentially five that own everything.”
Fawn Weaver Mar 4, 2024 ▶ 43:29 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Oct 21, 2024 positive
Disclosure
Hantas: 21 Seeds Held $4M in Funding for Only 1.5 Years Before Exit
“We didn't even keep their money for very long because the four million dollars we raised, they, we only had that money for like a year and a half, you know?”
Kat Hantas Oct 21, 2024 ▶ 1:01:00 21 Seeds: Kat Hantas
Oct 21, 2024
Assertion Supported
Hantas: 21 Seeds went from retail launch to Diageo acquisition in under three years
“Like, we got on shelf in April of 2019 and we closed the deal with Diageo March of 2022.”
Kat Hantas Oct 21, 2024 ▶ 1:02:51 21 Seeds: Kat Hantas
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