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design thinking

2 statements across 1 episodes · 1 bullish · 1 bearish · 1 people on the record · first statement Jul 28, 2022 by David Kelley · across every show →

Everything said about design thinking, oldest first

Jul 28, 2022 negative
Insight
Kelley: Corporate America lacks patience because early answers look smart
“Patience to wait for the big idea is just not inherent. Well, it's inherent in the design kind of way of being, but it's not inherent in corporate America because you look smart if you have the answer early on.”
David Kelley Jul 28, 2022 ▶ 19:47 HIBT Lab! IDEO: David Kelley
Jul 28, 2022 positive
Insight
Kelley: Design thinking is driven by user resonance, not consensus
“No, it's not about consensus. It's about how excited you can get the people that what we call the center persona, what's going to be meaningful to them.”
David Kelley Jul 28, 2022 ▶ 33:26 HIBT Lab! IDEO: David Kelley
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