CoverGirl
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jun 29, 2026 by Joey Shamah · said 10 times in 1 episodes since 2026 · across every show →
Mentions by year
brought up most by Joey Shamah (10)
tap a year for its mentions
2026 10 mentions in 1 episode
Everything said about CoverGirl, oldest first
Jun 29, 2026 positive
Retailers realized $1 e.l.f. makeup drove incremental sales, not cannibalization
“The best thing that happened with HEB is we get an email from the buyer the next morning saying, I was wrong, this brand is incremental and impulsive. Because they saw that because of the price, I wasn't buying one or the other. I wasn't not buying CoverGirl f…”