coffins

“Basically, there was, I had realized that there was one public company that controlled the vast majority of both the production and the sale of Coffins, and it was through this crazy funeral home network.”

“Well, here's the thing about coffins, too. It's a secularly declining industry now that everyone's getting cremated, so it wouldn't have been necessarily a growth category.”

“It turns out at the time, the death industry was about sixteen billion. I believe coffins were over a third of that.”