Catalina Crunch

“It was probably a million dollars or something like that.”

“And so I actually started by buying a washing machine and just not turning the machine on and just having it spin and then having the cereal inside of the machine. And so that was the first way that I was getting the cinnamon and the chocolate onto the cereal.”

“Within six months we became one of the top selling cereals at Whole Foods. If not the top selling cereal at Whole Foods.”

“In 2020, in January, I believe, we got the cereal on shelf at all Whole Foods across the country.”

“Due to the tariffs on, on China, the price of monk fruit went way, way, way up, and it was like an extra 85,000 dollars a pallet for us to buy monk fruit.”

“We have never reduced the amount of cereal that's in our, like, say, pouch of cinnamon toast cereal is nine ounces today. It was nine ounces when we started the company.”

“And, you know, now we have a 125,000 square foot facility In Indiana, much bigger, does much more volume.”

“Yeah, so, so I had raised over the course of two rounds, first a 100,000 dollars and then 800,000 dollars afterwards.”