Brazil

“In Brazil, it's virtually impossible to do that, and it made me very resentful, and you know, I really, in, in that, you know, I got tucked away in my mind that I would, I wanted to come back to Brazil, and I wanted to do something to help these people at some…”

“It's the number one airline in terms of daily departures. Number one airline in numbers of cities serves. We serve over a hundred cities in Brazil. We have 800 flights a day. We fly about 80,000 people every single day.”

“Fares were really high. They were about double where they were in the United States.”

“The 25 largest cities in Brazil only had non-stops about 20% of the time, but then there were like 50 cities that had no service that needed service.”

“It's the largest in term of value, and we have a thousand flights a day. We serve a 117 cities.”

“Be plucked from your life, and put into a completely different environment, and to be able to learn a foreign language, and to be able to kind of learn from a new land, and it just had a profound influence on me, and it changed my life in ways that, you know, …”

“It took us six months to get a business license and entity set up.”

“And in Brazil at the time, coconut water was, I think within, you know, maybe a year or so prior to my visit, they'd started selling coconut water in a Tetra Pak and shelf stable. So it was in grocery stores. Now it wasn't only on the beach and it was becoming…”

“When I started to see that it was outselling You know, Gatorade and every sport drink in the grocery store in Brazil, I thought maybe there's a business here.”

“No, right off the bat, we saw it as a competitor to Gatorade. Because that's how it was drank in Brazil, and that's how it's drank across the tropical world.”