Boston Beer Company

“It is all for their buddies at the big institutions to buy the shares and make a bunch of money”

“Beer has about a four to five month shelf life, and the imported beers were almost always stale. They were typically in green and clear bottles, and visible light isomerizes a compound in hops. That's why you get skunky beer.”

“Five months.”

“Yes, we were profitable from the first full month, because going back to what I was talking about earlier, you know, It was the ultimate lean startup.”

“I'll tell you what, I'll give you two percent of the company. And that piqued his interest. He signed on, and he helped me adapt a nineteenth-century recipe to a twentieth-century brewery.”

“What we did is we rented space Dr. Awadis and I showed up, brewed the beer, And then they packaged it, and I didn't have to have my own brewery for several years.”

“But then I realized, wait a minute, there is a person here who is energetic, talented, resourceful, Great people person. Has all the skills that I don't really have. She was my secretary. So it was just me and Rhonda. She was 23 years old. No college degree. B…”

“We got a hundred and thirty-some thousand people who sent in their checks. We got sixty-five million dollars And that was the first time something like that had been done, and other people have continued to do it, followed up on it.”

“A little over one percent.”

“She was my secretary. So it was just me and Rhonda. She was 23 years old. No college degree. Bartended at night.”

“We got a hundred and thirty-some thousand people who sent in their checks. We got sixty-five million dollars And that was the first time something like that had been done”

“You know, I just asked myself, am I spending money on things that are going to make the beer better, or am I spending money on things just because that's what you're supposed to spend it on?”

“And I said, well, I'll tell you what, I'll give you two percent of the company. And that piqued his interest. He signed on, and he helped me adapt a nineteenth-century recipe to a twentieth-century brewery.”

“Five months.”

“A little over one percent.”

“We put coupons on the six packs that allowed you to buy 33 shares of Boston Beer Company at 15 dollars a share, so it was 495 dollars.”

“What we did is we rented space Dr. Awadis and I showed up, brewed the beer, And then they packaged it, and I didn't have to have my own brewery for several years.”

“We were profitable from the first full month”

“But today, his company is the third largest craft brewery In the US, after Boston Beer Company and Yenling.”

“The smaller of the entities that merges is always going to take, you know, more of the arrows for the bigger.”

“Alcohol is basically divided into three realms. There's beer, There's wine and there's hard liquor or spirits. And those are three lanes. Okay. And an insight about that is, you know, they're all acquired tastes. They all have a flavor structure that as human …”

“The base that Coors had was not clean. Had some off notes of sulfur that came out of the fermentation. They didn't know how to get those molecules out of there, so we had to, I mean, it's a little complicated, but we had to develop this ion separation technolo…”

“We make a special beer. We release it every two years. It's called Samuel Adams Utopias. It weighs in at about 60 proof. It's the strongest naturally fermented beer in history. And we sell it for 250 dollars a bottle, and we sell out.”

“So we still bring in apples from Normandy and From Northern Italy, because true cider apples are not grown in the US anymore, and we wanted to make this from true cider apples, not grocery store apples.”

“At the end of the day, we got a hazy IPA that was non-alcoholic and had the same taste scores as the alcoholic version of it. When people tasted it blind, they could not identify it. As a non-alcoholic beer. And the scores on it that we were getting were equal…”

“Because nobody bought it. So I've learned to accept the verdict of the drinker. It was more expensive because we're, you know, the cans were quite expensive. It was a wonderful beer, but it just could not find A place”

“I think it's the latter. It's never been easy. I mean, it's, building a brand is just it's hard work, and it's a miracle when it happens. I mean, you're creating something out of nothing. It's the, you know, the 21st century version of alchemy, and that was al…”

“I can't tell whether I would have been just as happy or happier had I had the intended outcome instead of the unexpected outcome.”

“I mean, we started with Walmart Maybe 10 years in, and they put me in 200 stores, and I was very excited by that, and if they'd said, I want to put you in a thousand, I would have said, I don't think so, because, you know, if 600 of those fail, you're going t…”

“It wasn't 5000 barrels. It was actually eight million, and it wasn't, you know, eight people. It was 3000, and it wasn't one million. It was, like, two billion.”

“Don't play company. You start out, and you think, well, I'm starting a company. I need to have the things that a company has, you know. I need to have an office. I need to have You know, a computer. I need to have, you know, an executive assistant. Well, BS, y…”

“We, our whole market when I started was a list of 100 bars in the whole world. That was what we cared about, was those 100 bars that were in the right pockets in Boston. We only had one truck to deliver the beer, so we couldn't go all over creation, but we foc…”

“When you're at the leading edge Of a product that is very unfamiliar to people, even a category that is unfamiliar, you don't want to go where all the volume is in the mainstream. You know, you want to just find a handful of people who will get what you're try…”