Bakugan, every mention
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tap a year for its mentions
every year anyone Guy Raz 21Ronnen Harary 4
Verbatim, from the transcripts: the passages where Bakugan comes up
Advice Line with Ronnen Harary of Spin Master/PAW Patrol
Roblox: David Baszucki
Spin Master/PAW Patrol: Ronnen Harary
- ▶ 4:06 Guy Raz Bakugan, Air Hogs, Flix Tricks, and most iconic of all, Paw Patrol.
- ▶ 42:59 Guy Raz One of the decisions you made in 2005, which I think is a pivotal decision, maybe I'm wrong, but I think it was, is you moved your director of global licensing to Japan, and you really kind of wanted to figure out how to bring something…
- ▶ 43:27 Ronnen Harary Yeah, Bakugan, um. 2 times in the scene
- ▶ 45:42 Guy Raz All right, so you're developing this toy, this new toy, Bakugan, and I guess you decided to do something that you'd sort of learned about in Japan, which is when you launch it, you also launch a cartoon about, about the characters. 6 times in the scene
- ▶ 48:10 Guy Raz So you've got the Bakugan. 8 times in the scene
- ▶ 52:31 Guy Raz And then, in addition, you had to come up with a new magical product, the next Bakugan, the next Air Hogs.
- ▶ 54:47 Ronnen Harary And we said, what if we took the magical aspects of transformation that kids loved in Bakugan, and they love in Transformers, and why don't we bring it to a preschool audience?
- ▶ 1:00:19 Guy Raz You had this challenge with Bakugan where it was accounting for 44% of your revenue, and then when the sales went down, you took a hit, and presumably you learned a lesson from that.
- ▶ 1:03:43 Ronnen Harary I think we're lucky the people that decided to join our company, the people that we've been able to attract and partner with, and people that wanted to take the, the journey with us, whether it was Bakugan or Paw Patrol and these…
- ▶ 1:04:46 Guy Raz By the way, Bakugan was discontinued in 2013, but after a major rebranding, it was brought back in 2019 with upgraded characters, a card game, and a new anime series.