Back to the Roots, every mention
7 scenes, the whole family · ← back to Back to the Roots
tap a year for its mentions
every year anyone Guy Raz 6Alejandro Velez 4Nikhil Arora 2
Verbatim, from the transcripts: the passages where Back to the Roots comes up
Back to the Roots: Nikhil Arora and Alejandro Velez
- ▶ 0:58 Guy Raz I'm Guy Raz, and on the show today, how two college grads headed for jobs in banking and consulting decided instead to grow mushrooms and built Back to the Roots, one of the fastest-growing organic gardening brands in the country.
- ▶ 2:29 Guy Raz Sometimes you need to come up with and then try one idea to get to the real idea, which is how the home and garden brand Back to the Roots began. 2 times in the scene
- ▶ 58:18 Nikhil Arora I think with the kits, we were starting to also realize this was, I think, Alex, when we did our first non-mushroom product, I want to say, I think it was, with our Kickstarter for our water garden.
- ▶ 1:01:34 Nikhil Arora We had almost half a million dollars of pre-orders off of like a three minute video and a concept, and that's when I think we realized, like, this back to the roots bigger than mushrooms, it's something else that people wanted to reconnect…
- ▶ 1:07:51 Alejandro Velez The water garden, that was a really big boost for the company. 2 times in the scene
- ▶ 1:15:46 Alejandro Velez So you do have this pretty massive gap from what the average gardener is in America to back to the reaches average gardener. 2 times in the scene
- ▶ 1:18:07 Guy Raz That's Nicky LaRora and Alejandro Velez, co-founders and co-CEOs of Back to the Roots. 3 times in the scene