Austin Rief
4 statements across 1 episodes · 2 bullish · 1 bearish · 1 people on the record · first statement Mar 4, 2021 by Austin Rief · across every show →
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Everything said about Austin Rief, oldest first
Mar 4, 2021 bearish
Rief: New media entrants must target narrow niches to differentiate successfully
“The way to differentiate yourself, if you don't have three million readers, you won't be able to create a general business newsletter. You'll have to create A newsletter that is on bankruptcy you know, law or something really niche, and you'll have to figure o…”
Mar 4, 2021
Rief: Morning Brew waited until reaching 100K subscribers to begin monetizing
“So it was first sent out March, 1420 15. And I think the first advertisement was summer to end of 20 17 is when we started to monetize. So two and a half years and around a 100,000 subscriber mark is when we started to monetize the newsletter.”
Mar 4, 2021 positive
Rief: Morning Brew capped funding at $750K to prioritize early monetization
“So some other media companies decided to raise a lot of funding and push off monetization. We didn't understand that. We thought it makes sense to monetize day one, and so that's all we raised because we fueled it through our revenue and through our profits.”
Mar 4, 2021 bullish
Rief: Media consumption will shift from legacy institutions toward individual creators
“I think there is very much a push towards individuals and away from institutions. We're seeing that as a society as a whole, but also within the media world, and so I think that will also rise, and I think news and media in general will get more and more niche…”