Athletic Brewing Company

“Non-alcoholic beer, I was telling them is something that, that people are still going to drink their beer or their cocktail, like one night a week when they go out to dinner or do something fun. But this is a beer. People are going to drink seven nights a week…”

“Yeah, Athletic is top 10 craft brewer's number one biggest non-alcoholic beer breweries.”

“By the way, not long ago, Athletic Brewing became the first official non-alcoholic beer of one of the biggest soccer teams in the world, Arsenal, in England's Premier League.”

“There were definitely times where on Sunday, I would roll through a bunch of stores and clear out the shelf to make sure there were reorders the coming week.”

“So I have a huge amount of respect for the recovery world, but I also never wanted to market to those communities because I don't want to tempt anyone into bars who may be vulnerable or susceptible to taste. And we just wanted to lift it up as like a place of …”

“It was, so it was basically, it had a toggle. If we never got off the ground, I was trying to ensure investors would get their money back, but if it did get off the ground, it would toggle the five million dollars.”

“And I found myself three months into those meetings and had less than 10% of what I was looking to do raised.”

“If no one wants to make this beer for us, I'm gonna eventually find the right person to team up with, and I'm gonna build it ourselves, or we're gonna actually build a brewery.”

“And over time, I built up 300 commitments in the state of Connecticut.”

“I ended up doing a 120 investor meetings. 66 individuals supported us in the angel round, and that group of investors has been some of our best ambassadors, our believers.”

“So for that summer of 20 19, we brought in a wave of bigger tanks and doubled our capacity, and we outgrew that three months later, and so we're out of stock again after three months and doubling our capacity”

“In my head, I think it's going to be over 50% of beer.”