Ariel Kaye

10 statements across 2 episodes · 2 bullish · 1 bearish · 1 people on the record · first statement Feb 5, 2024 by Ariel Kaye · across every show →

On the record as a speaker too: Ariel Kaye's record, appearances and statements → this page counts the times other people say the name.

Everything said about Ariel Kaye, oldest first

Feb 5, 2024
Assertion Supported
Kaye: Approximately 40% of people do not use a top sheet
“One of the things that I learned is that about 40% of people do not use a top sheet.”
Ariel Kaye Feb 5, 2024 ▶ 25:54 Parachute Home: Ariel Kaye
Feb 5, 2024
Assertion Supported
Kaye: Parachute raised nearly $1 million in 2014
“I was able to close some additional investors there, and all of a sudden, I had raised almost a million dollars.”
Ariel Kaye Feb 5, 2024 ▶ 49:18 Parachute Home: Ariel Kaye
Feb 5, 2024 positive
Disclosure
Kaye stepped down as Parachute CEO in 2023 for creative focus
“Also at the beginning of this year, I actually stepped down as CEO, and I passed the baton to our former COO, and It's also allowed me to get back to the parts of the business that I love which is the creative side of everything”
Ariel Kaye Feb 5, 2024 ▶ 1:08:13 Parachute Home: Ariel Kaye
Feb 5, 2024 neutral
Disclosure
Kaye signed a Parachute term sheet during her 2018 wedding weekend
“On my way to my rehearsal dinner, I signed a term sheet, and two weeks later, I opened a store in New York City, and a week later, I found out I was pregnant. May 2018 was a busy month.”
Ariel Kaye Feb 5, 2024 ▶ 1:03:34 Parachute Home: Ariel Kaye
Feb 5, 2024 positive
Assertion Supported
Kaye: Parachute generated about $1 million in sales in its first year
“About a million.”
Ariel Kaye Feb 5, 2024 ▶ 59:14 Parachute Home: Ariel Kaye
Feb 5, 2024
Assertion Supported
Kaye: The bedding market was a $30 billion unbranded industry in 2012
“Oh my gosh, this is a thirty billion dollar market with these products that had no name. There was marketing gimmicks like thread count, which have no indication of quality whatsoever.”
Ariel Kaye Feb 5, 2024 ▶ 15:26 Parachute Home: Ariel Kaye
Feb 5, 2024
Assertion Not checkable as stated
Kaye pitched Bitcoin at Digitas when it traded at five cents
“I famously love to remind myself that I worked on American Express in the membership rewards program, and I was in charge of sharing a project about alternative currencies as we were thinking about how to talk about membership rewards as a real value propositi…”
Ariel Kaye Feb 5, 2024 ▶ 9:22 Parachute Home: Ariel Kaye
Aug 29, 2024 negative
Assertion Not checkable as stated
Kaye: Parachute Scaled Back Furniture Category Over Logistics and Margins
“We gave it a go for about a year and we still do sell some bed frames. But it quickly just became clear that, you know, the supply chain, the logistics, the White glove delivery that brought strangers into the homes of our customers. I mean, there was a lot go…”
Ariel Kaye Aug 29, 2024 ▶ 2:46 Advice Line with Ariel Kaye of Parachute Home
Aug 29, 2024
Assertion Not checkable as stated
Kaye: VCs initially rejected Parachute's pitch for a billion-dollar bedding brand
“I would say you spend a third of your life in bed. There is no brand in this category. I'm going to start with sheets, but I'm going to build a massive brand. We're going to be a billion dollar business, and there is no one doing this. This is like, this is sp…”
Ariel Kaye Aug 29, 2024 ▶ 49:14 Advice Line with Ariel Kaye of Parachute Home
Aug 29, 2024
Insight
Kaye: Founders can take non-strategic capital and hire distribution talent
“You could take capital that's less strategic and hire someone who is incredible at distribution and hire two or three people to fill those roles that could help you, whether it's on the marketing front, thinking about D to C, how to get to consumers, you know,…”
Ariel Kaye Aug 29, 2024 ▶ 12:10 Advice Line with Ariel Kaye of Parachute Home
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 800 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.