Alberto Perlman

27 statements across 4 episodes · 9 bullish · 2 bearish · 1 people on the record · first statement Jan 2, 2017 by Alberto Perlman · across every show →

On the record as a speaker too: Alberto Perlman's record, appearances and statements → this page counts the times other people say the name.

Everything said about Alberto Perlman, oldest first

Jan 2, 2017
Assertion Not checkable as stated
Perlman: Zumba infomercial script was written in Spanish phonetics
“Alberto Aguillon and I had to write the whole infomercial script in Spanish phonetics.”
Alberto Perlman Jan 2, 2017 ▶ 18:09 Zumba: Beto Perez & Alberto Perlman
Jan 2, 2017
Assertion Not checkable as stated
Perlman: Zumba reaches 15 million participants across 200,000 gyms
“So we have fifteen million people taking classes, and we're in 200,000 gyms.”
Alberto Perlman Jan 2, 2017 ▶ 32:03 Zumba: Beto Perez & Alberto Perlman
Jan 2, 2017 positive
Assertion Not checkable as stated
Perlman: 450 instructors joined the Zumba Instructor Network at launch
“And 450 instructors joined.”
Alberto Perlman Jan 2, 2017 ▶ 24:49 Zumba: Beto Perez & Alberto Perlman
Jan 2, 2017
Assertion Not checkable as stated
Perlman: Zumba Lost $500,000 in Committed Angel Funding Following September 11
“We had raised about half a million dollars, but we hadn't gotten the wire transfers yet. And then September 11 happened and everybody backed out and said, everyone pulled out.”
Alberto Perlman Jan 2, 2017 ▶ 12:44 Zumba: Beto Perez & Alberto Perlman
Jan 2, 2017
Disclosure
Perlman: Zumba spent its final $14,000 to launch instructor network
“So we spent the whole 14,000 dollars. We had zero in the bank.”
Alberto Perlman Jan 2, 2017 ▶ 24:05 Zumba: Beto Perez & Alberto Perlman
Jan 2, 2017 neutral
Disclosure
Perlman: Zumba's original plan was selling workout VHS tapes on TV
“And so then we said, okay, let's, we need to create some videos of your class. And basically create a collection, a DVD set. It was VHS at the time, actually, a VHS set. And sell it on TV, so we can explain where it comes from, and why, and what the results ar…”
Alberto Perlman Jan 2, 2017 ▶ 9:59 Zumba: Beto Perez & Alberto Perlman
Jan 2, 2017 positive
Assertion Not checkable as stated
Perlman: Zumba class attendance doubled during the 2008 financial crisis
“Over the next few months, we started seeing that our instructor trainings were getting packed, and that there were more and more people who wanted to become instructors, and we also saw that the instructors were reporting to us That their classes were packed, …”
Alberto Perlman Jan 2, 2017 ▶ 27:44 Zumba: Beto Perez & Alberto Perlman
Jan 2, 2017 positive
Insight
Perlman: Zumba uses non-verbal visual cueing so music leads the class
“And so he doesn't scream at people in the class, or there's no talking. It's only visual cueing, so with hand signals, we tell people what to do. And the magic is letting the music lead the choreography, lead the class”
Alberto Perlman Jan 2, 2017 ▶ 11:37 Zumba: Beto Perez & Alberto Perlman
Dec 4, 2017 positive
Insight
Perlman: Zumba's product breakthrough was replacing verbal instruction with visual cueing
“And so he doesn't scream at people in the class, or there's no talking. It's only visual cueing, so with hand signals, we tell people what to do. And the magic is letting the music lead the choreography, lead the class”
Alberto Perlman Dec 4, 2017 ▶ 12:05 Zumba: Beto Perez & Alberto Perlman (January, 2017)
Dec 4, 2017
Disclosure
Perlman: Zumba licensed early video rights due to lack of capital
“We licensed. We licensed. Because we didn't have money to do it ourselves, right? And we didn't know how to do it, frankly. They knew how to do it.”
Alberto Perlman Dec 4, 2017 ▶ 19:08 Zumba: Beto Perez & Alberto Perlman (January, 2017)
Dec 4, 2017 negative
Assertion Not checkable as stated
Perlman: Zumba Lost $500K in Committed Funding After 9/11
“We had raised about half a million dollars, but we hadn't gotten the wire transfers yet. And then September 11 happened and everybody backed out and said, everyone pulled out.”
Alberto Perlman Dec 4, 2017 ▶ 13:11 Zumba: Beto Perez & Alberto Perlman (January, 2017)
Dec 4, 2017
Assertion Supported
Perlman: Zumba bought back infomercial rights from Fitness Quest
“We had bought the rights back to the infomercial from fitness quest in 2004, 2005, cause they had stopped airing.”
Alberto Perlman Dec 4, 2017 ▶ 27:19 Zumba: Beto Perez & Alberto Perlman (January, 2017)
Dec 4, 2017 positive
Assertion Not checkable as stated
Perlman: Zumba classes and instructor trainings surged during the 2008 financial crisis
“Over the next few months, we started seeing that our instructor trainings were getting packed, and that there were more and more people who wanted to become instructors, and we also saw that the instructors were reporting to us that their classes were packed, …”
Alberto Perlman Dec 4, 2017 ▶ 28:17 Zumba: Beto Perez & Alberto Perlman (January, 2017)
Dec 4, 2017 positive
Insight
Perlman: Zumba succeeded by offering exercise people actually want to do
“And I'm like, this guy doesn't know it, but he has discovered like the magic pill. He has discovered the exercise that people want to do instead of the exercise that people have to do.”
Alberto Perlman Dec 4, 2017 ▶ 9:52 Zumba: Beto Perez & Alberto Perlman (January, 2017)
Dec 4, 2017
Assertion Not checkable as stated
Perlman: Zumba Reaches 15 Million Class Participants Across 200,000 Gyms
“So we have fifteen million people taking classes, and we're in 200,000 gyms.”
Alberto Perlman Dec 4, 2017 ▶ 32:32 Zumba: Beto Perez & Alberto Perlman (January, 2017)
Aug 6, 2020
Assertion Supported
Perlman: Zumba takes 0% of virtual class revenue, paying instructors 100%
“Everything goes to the instructor.”
Alberto Perlman Aug 6, 2020 ▶ 6:27 How I Built Resilience: Alberto Perlman of Zumba
Aug 6, 2020 positive
Assertion Supported
Perlman: Zumba enlisted Steve Aoki and Timbaland to score workouts
“So we went to our favorite DJs, DJs like Steve Aoki, Or producers like Timbaland, and we said, can you score music to this workout? Instead of the music being in the background, let's score music, just like you would score music to a movie, like a training sce…”
Alberto Perlman Aug 6, 2020 ▶ 13:10 How I Built Resilience: Alberto Perlman of Zumba
Aug 6, 2020 neutral
Assertion Not checkable as stated
Perlman: 2020 Zumba instructor registrations lagged behind 2008 crisis levels
“So we are seeing people coming in. It's not as big as the 2008. And it's not as big as what we predicted was going to happen at the beginning of the year, but we are seeing every day a large group of people registering to become Zoom instructors.”
Alberto Perlman Aug 6, 2020 ▶ 8:09 How I Built Resilience: Alberto Perlman of Zumba
Aug 6, 2020
Assertion Not checkable as stated
Perlman: Zumba avoided all layoffs and employee furloughs during the pandemic
“So we didn't do any layoffs. We didn't do any furloughs.”
Alberto Perlman Aug 6, 2020 ▶ 6:41 How I Built Resilience: Alberto Perlman of Zumba
Aug 6, 2020 bullish
Assertion Not checkable as stated
Perlman: Instructors earning $30 in person made $150 per virtual class
“I know instructors who were making 25 dollars a class teaching at the YMCA or 30 dollars a class teaching at the YMCA. Suddenly when they switched to virtual, they're making 150 dollars a class. So some of them are making more money Than before the pandemic.”
Alberto Perlman Aug 6, 2020 ▶ 7:31 How I Built Resilience: Alberto Perlman of Zumba
Mar 6, 2025
Assertion Not checkable as stated
Alberto Perlman: 15 million people take Zumba classes every single week
“We have fifteen million people taking Zumba classes every single week.”
Alberto Perlman Mar 6, 2025 ▶ 2:22 Advice Line with Alberto Perlman of Zumba
Mar 6, 2025 positive
Disclosure
Alberto Perlman nearly sold one-third of Zumba for $300,000
“I remember I offered investment in Zumba to four or five different friends of mine at the early days, and they could have bought a third of Zumba for 300,000 dollars. And I'm glad I didn't do it. I'm so glad I didn't do it because that equity down the road was…”
Alberto Perlman Mar 6, 2025 ▶ 15:25 Advice Line with Alberto Perlman of Zumba
Mar 6, 2025 negative
Opinion
Alberto Perlman: Founders not selling AI will likely struggle to raise money
“For anyone that doesn't, isn't selling AI, it's probably hard to raise money.”
Alberto Perlman Mar 6, 2025 ▶ 12:50 Advice Line with Alberto Perlman of Zumba
Mar 6, 2025
Assertion Not checkable as stated
Alberto Perlman: Zumba spent its last $14,000 on a pivotal email campaign
“We spent the whole 14,000 dollars. We had zero in the bank. We created this beautiful email. We press send, and we're praying, please, please, and suddenly, 450 instructors joined”
Alberto Perlman Mar 6, 2025 ▶ 47:43 Advice Line with Alberto Perlman of Zumba
Mar 6, 2025
Assertion Not checkable as stated
Alberto Perlman: Zumba operates in 200,000 fitness facilities
“We're in 200,000 fitness facilities right now.”
Alberto Perlman Mar 6, 2025 ▶ 2:19 Advice Line with Alberto Perlman of Zumba
Mar 6, 2025
Assertion Not publicly verifiable
Alberto Perlman: Zumba sold 14 million video games
“We sold fourteen million Zumba video games.”
Alberto Perlman Mar 6, 2025 ▶ 19:01 Advice Line with Alberto Perlman of Zumba
Mar 6, 2025 neutral
Insight
Alberto Perlman: Consumers demand transparency due to lost trust in the FDA
“Transparency with consumers right now is huge. I think people have realized that they can't trust all companies. Before, when we were growing up, if we assume that the FDA was protecting us and that there were someone, some government authority protecting us a…”
Alberto Perlman Mar 6, 2025 ▶ 33:26 Advice Line with Alberto Perlman of Zumba
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