LinkedIn, every mention
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tap a year for its mentions
every year anyone Alex Lieberman 132Jesse Pujji 6Tyler Denk 4Josh Kaplan 3Steve Gatina 2Noah Kagan 2Kate Noel 2Sophia Amoruso 1Simran Sandhu 1Kyle Hagee 1
Verbatim, from the transcripts: the passages where LinkedIn comes up
Pitching preseed investors
- ▶ 3:06 Alex Lieberman If you enjoy this episode, please consider sharing it on social, whether it's Twitter, LinkedIn, Instagram, whatever it may be.
- ▶ 13:24 Alex Lieberman How we had the insight for distro, and the insight for distro was, in the early days of my other business, StoryArb, when we were just doing executive social and helping founders or executives with their content on Twitter or LinkedIn, you…
- ▶ 23:38 Alex Lieberman And as I mentioned at the top, if you like this podcast or you like this episode specifically, please share it on Twitter, LinkedIn, any social platforms you're on.
Agencies are wildly underrated
- ▶ 7:52 Alex Lieberman So we do these 60 minute interviews with subject matter experts, and the goal is to basically get a tactical playbook from these SMEs that can then turn into the long form playbook on our client's website, that can be the headline story of…
- ▶ 20:37 Alex Lieberman Please share it on social, whether it's Twitter or LinkedIn.
Own the internet
- ▶ 5:39 Alex Lieberman Um, for a business like, let's use the example of StoryArb, a hub could be like me posting on LinkedIn 2 times in the scene
- ▶ 11:29 Alex Lieberman If you take part in Own the Internet, and that's the name of this competition, it is a ten-week-long competition where the entire StoryArb team battles it out for the most LinkedIn impressions to win it all, to win the competition. 6 times in the scene
- ▶ 15:49 Alex Lieberman We had a total of 650,000 impressions on LinkedIn. 6 times in the scene
I launched an AI agent
- ▶ 10:51 Alex Lieberman I posted once about distro on X and LinkedIn, and here are the following stats as of, let's call it five days post launch. 2 times in the scene
My biz's 6 defining moments
- ▶ 4:28 Alex Lieberman Two, I noticed that a lot of my founder friends who posted on Twitter and LinkedIn were seeing a ton of business opportunity come out of it.
- ▶ 6:33 Alex Lieberman I posted on LinkedIn.
$12 billion startup caught spying
- ▶ 6:30 Alex Lieberman Deal's COO initially messaged a Rippling employee on LinkedIn.
- ▶ 14:12 Alex Lieberman Step one of the sales and marketing motion is spending millions of dollars each year on LinkedIn ads, Google AdSense, and other marketing channels to generate Rippling's sales leads, which are defined as companies that are open to hearing…
Becoming a multipreneur
- ▶ 9:21 Alex Lieberman Two years ago, I had an idea to help founders with their personal brand on Twitter and LinkedIn.
Why boring work is inevitable
- ▶ 3:15 Alex Lieberman I am back in the mud with one of my businesses, CTA, and I just spent half of my day sending cold LinkedIn DMs and responding to emails.
- ▶ 9:49 Alex Lieberman This included LinkedIn DMing, email follow-ups, going on every sales call, and sending campaign reports to clients. 2 times in the scene
Navigating Career Pivots (Kyle Hagge, Chief of Staff to the COO at Morning Brew & Co-Host of Per My Last Email)
- ▶ 10:33 Kyle Hagee If you go on LinkedIn, it's all your, like, second degree connections.
How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend)
- ▶ 4:14 Noah Kagan We're going to try Twitter, LinkedIn, threads, meta, blog, or threads, uh, Instagram, TikTok.
- ▶ 24:45 Noah Kagan Lewis Howes, I promoted his LinkedIn, how to use LinkedIn course in 2000, like, 12.
- ▶ 30:20 Alex Lieberman So, me posting about it on LinkedIn, me posting about it on Twitter, and then someone fills out, ah, a lead form, and then either we have a call with them, or they just subscribe via Stripe.
How to Identify Top 1% Talent (Keith Rabois, Investor in Doordash, YouTube, Airbnb & Lyft)
- ▶ 1:14 Alex Lieberman And prior to all of this, he had senior leadership roles at PayPal, LinkedIn, and Square.
- ▶ 25:06 Keith Raboi All I did is identify that they had, you know, highly unbounded potential, um, that wasn't obvious from like their LinkedIn profile.
How to Reverse Engineer Great Business Ideas (Sam Parr, The Hustle & Hampton)
- ▶ 28:59 Alex Lieberman For like marketers and B to B marketers, and I found when I speak at an event, and then I go cold LinkedIn DM, everyone who attended that event after, the hit rate is significantly higher.
My New Business
- ▶ 8:05 Alex Lieberman And I thought, you know, there, there isn't necessarily enough love for like the text based platforms, whether it's Twitter, LinkedIn, like any text first platform. 4 times in the scene
- ▶ 9:41 Alex Lieberman In being paired with a ghostwriter who will help them create content on their Twitter and LinkedIn to ultimately build an audience online. 3 times in the scene
- ▶ 13:24 Alex Lieberman Let's just say we are profiting, like, 10,000 dollars a month, and I, then I put out on Twitter or LinkedIn saying, hey, this is where we're at with StoryArb.
- ▶ 16:06 Alex Lieberman So if you're a founder, or if you're a C-suite person, and you're looking for help building your personal brand on Twitter and LinkedIn, what we will do is we will pair you with a ghostwriter, and we will pair you with a content…
- ▶ 24:47 Alex Lieberman Every single person who works in our company, from my co-founder to our, you know, most junior employee, found out about StoryArb through my content on Twitter or LinkedIn, and the reason I think that's so powerful is because you could go…
Why I Stepped Down As CEO
- ▶ 6:13 Alex Lieberman If you have consumed my content either via Founders Journal or on Twitter or LinkedIn for a while, you've heard me mention Traction and EOS before, but think of EOS as basically
A Little Throwback
- ▶ 2:49 Alex Lieberman Twitter or LinkedIn, but you either don't have the skill set to do that because creating content is very different than running a business, or you just don't have the time to do that because creating content on Twitter is never going to… 2 times in the scene
The Opportunity Cost of Everything
- ▶ 25:31 Alex Lieberman Jack is also a great social media follow, and he's an A-plus troll on LinkedIn, so I'll drop his social handles in the show notes.
7-Figure Business in 48 Hours
- ▶ 18:34 Alex Lieberman This could be work friends, college friends, friends from town, your Facebook friend list, people from a Facebook or WhatsApp group you're in, LinkedIn connections, past clients, people from your congregation, from your community.
- ▶ 31:49 Alex Lieberman He then says, second, with the connection email, you're explicitly asking them to connect with you on social by following you on Instagram, LinkedIn, Facebook, Twitter, and so on.
Why Software is Eating the World
- ▶ 3:43 Alex Lieberman I'm also personally an investor in LinkedIn.
- ▶ 13:48 Alex Lieberman LinkedIn is today's fastest growing recruiting company. 3 times in the scene
How to Get Your First 1,000 Users
- ▶ 8:10 Alex Lieberman The second story is from LinkedIn. 3 times in the scene
1,000 True Fans
- ▶ 11:09 Alex Lieberman LinkedIn, any social platform, and you can have a direct relationship with that audience.
25 Lessons in 25 Years
- ▶ 7:27 Alex Lieberman But then he went to a conference where Reid Hoffman, the founder of LinkedIn, was speaking. 3 times in the scene
I Did Something Crazy
- ▶ 5:54 Alex Lieberman I think it got another 500,000 views on LinkedIn.
- ▶ 7:02 Alex Lieberman The CEO of Dude Wipes, the butt wipes company, which is known for ridiculous social media and guerrilla marketing stunts, he commented on my LinkedIn post saying, this is right up our alley.
Startup Hotline
- ▶ 1:07 Alex Lieberman I call it Startup Hotline, so I'm going to gonna read posts that I put on Twitter, LinkedIn, and Instagram for you, so you kind of have the same foundation of knowledge that everyone on these platforms has, and then I'm going to gonna pick…
- ▶ 20:36 Alex Lieberman And then the last question from Tiago, um, on LinkedIn, he said, if you could improve just one thing in morning bruise operation back in the day, what would it be?
Weekly Recap: An Inspirational Entrepreneur, My Convos with Allstate & Activision, and Agency Lessons
- ▶ 6:54 Alex Lieberman The second thing is it's never been easier to access audience, meaning the creator economy has really grown because social platforms like Twitter, LinkedIn, Instagram, TikTok have given individuals unrestricted access to billions of…
Week In Review: Thoughts on OpenAI, Morning Rituals, and Momentum
- ▶ 11:06 Alex Lieberman I wrote a long tweet slash LinkedIn post a day or two ago that basically summarized everything that had happened in the OpenAI saga up to the point in time at which I wrote this thing, and I also recorded a video of it.
How to Delegate Effectively
- ▶ 12:35 Jesse Pujji There's another form of language to bring into the organization, which is like, hey, I know I'm a VP, but when it comes to lighting up, you know, LinkedIn campaigns, like I'm pretty low here guys on the ladder.
Dear Diary: Lenses in Life, The Idea Maze, Messy Middle
- ▶ 6:18 Alex Lieberman I'm going to promote each episode three times on all of my social platforms, LinkedIn, Twitter, Instagram, maybe TikTok, and I'm going to do it consistently for a month and see what happens, because I don't think I've ever consistently…
First Time Founders vs. Second Time Founders
- ▶ 16:21 Dan Siroker So the very first startup I worked on, it's not even on my LinkedIn is called carrot six.
How Tyler Denk Took Beehiiv from 0 to $750,000/month in 2.5 Years
- ▶ 39:56 Tyler Denk And so we brought on someone to handle kind of like miscellaneous, just across the spectrum from answering custom support, building some sort of like support documentation, answering people on Twitter and LinkedIn or whatever.
- ▶ 49:59 Tyler Denk Um, I've also like relentlessly answered every single DM possible from LinkedIn and Twitter.
- ▶ 55:28 Tyler Denk And then I'd say we leave about like 15 to 20% open for feedback where whether it's Twitter, LinkedIn, or users writing into support, there's constantly different use cases that we are understanding that we need to improve on. 2 times in the scene
These 8 Business Ideas Were Pitched To Me. I Pick My Favorites.
- ▶ 0:28 Alex Lieberman Uh, and a LinkedIn post a few days ago.
Why Coffee Chats Have Energized My Ideas
- ▶ 24:44 Alex Lieberman If you launch a business with them, I also think purely marketing driven creators have to be compared to any other paid marketing channel, like Facebook ads, LinkedIn ads, Snapchat ads, et cetera.
This Tragedy to Triumph Story is Why I’m an Entrepreneur
- ▶ 1:30 Alex Lieberman Over a thousand DMs from entrepreneurs on X, on LinkedIn, by email, looking to partner up in some way or to give me feedback on these ideas. 3 times in the scene
- ▶ 12:23 Alex Lieberman He also started creating content on Twitter and LinkedIn about Coda and kind of what you can do with this tool and how you can set up automations.
5 Steps to Building a Better Internet Audience
- ▶ 1:56 Alex Lieberman We have examples like Justin Welsh, who went from being a sales executive at a health tech company to making five million dollars a year as a solo creator, or Nick Huber, who is a self-storage entrepreneur by day, but now he moonlights as…
- ▶ 13:12 Alex Lieberman Text content means you'll likely be posting on LinkedIn, Twitter, threads, and email. 2 times in the scene
The Difference Between Demand and Product Market Fit
- ▶ 1:51 Alex Lieberman Um, and this friend also has gotten really into creating content on Twitter and LinkedIn over the last few years. 4 times in the scene
Why I Lost Motivation After Selling Morning Brew
- ▶ 12:22 Alex Lieberman I posted on Twitter saying, if you're an executive that wants to build their brand on Twitter or LinkedIn, but doesn't have the time or the skill set, let me know because I know a great executive ghostwriter.
- ▶ 18:34 Alex Lieberman Me having my own audience on Twitter and LinkedIn has really accelerated this business in a number of ways. 3 times in the scene
- ▶ 22:15 Alex Lieberman Let's say we get the self storage person from 5000 followers to 25,000 followers on Twitter and LinkedIn.
Preparing for Acquisition w/ Our Future
- ▶ 10:50 Simran Sandhu Canaan Saleh, who sold his company to Lyft, and it all took place on a LinkedIn conversation.
“How Soon Should You Have Investor Convos?” - Mailbag #1
- ▶ 15:09 unnamed speaker I also saw your LinkedIn post about niching down rather than big for the sake of
Why Successful Business Minds Have Paranoid Brains
- ▶ 6:46 Alex Lieberman The third conversation I had was with Justin Welsh this week, and if you don't know Justin, he has become a social media celebrity, building up a 900,000 follower audience across Twitter, LinkedIn, and email. 3 times in the scene
- ▶ 20:23 Alex Lieberman I think there is a huge opportunity for someone to build an audience of watch lovers on Twitter and LinkedIn and
I Started Another Business. It Was By Accident.
- ▶ 1:13 Alex Lieberman Basically on March, 21st of 2023, I put out a tweet and you have to understand when I tweet or when I post something on LinkedIn, I don't have this like rigorous strategy where I have like content pillars and then I'm putting out content…
- ▶ 9:26 Alex Lieberman I think the first thing is generating demand, meaning I think that just by me creating content on Twitter and LinkedIn, I can generate unlimited or close to unlimited demand from clients such that clients should never be the bottleneck. 2 times in the scene
- ▶ 12:00 Alex Lieberman I've been creating content on LinkedIn for the last nine years.
How Founders Should Be Integrating AI To Their Business
- ▶ 26:05 Alex Lieberman I pair them with a great ghostwriter, uh, who creates, uh, a tweet and a LinkedIn post every day, and then a thread and a long post LinkedIn post every week. 2 times in the scene
- ▶ 44:45 Jesse Pujji Now, I will put money into things and then say, hey, by the way, give me a bump, and I'll make sure my LinkedIn's available to you, or what, what are those kinds of things that are there, but.
Is it Time To Pivot ‘The Plunge’?
- ▶ 33:58 Alex Lieberman Thoughts and feedbacks on me scaling this Twitter and LinkedIn agency, and we are going to come up with a name further in the future.
Gaining 150k Followers From One Video + Jesse Reveals His New Business
- ▶ 46:36 Jesse Pujji I would, I would maybe think about like email or organic TikTok is good, but like do something different because clearly whatever you're doing hasn't worked or hasn't gotten to you to the next level, you know, and if it's a slightly higher…
How 2 Personal Losses Led To Building The #1 Faith-Based Media Company
- ▶ 0:59 Alex Lieberman So we spoke a few weeks ago, and we spoke because I reached out to you on LinkedIn.
- ▶ 10:15 Steve Gatina And one of the things that you do that, like, I admire so much is you post prac you're practicing in public with the plunge, like you're posting the stories on LinkedIn, you're posting stuff about it on Twitter. 2 times in the scene
The Shameless Entrepreneur, Shoptalk 2023, When To Delegate
- ▶ 29:11 Alex Lieberman Like, when I ask people, why are they not creating content on Twitter or LinkedIn to build their brand, the answer is always, I know how valuable it is, but I'm worried I'm going to be judged for what I put out into the world.
This Content Agency Will Change The Game for Founders
- ▶ 2:15 Alex Lieberman And more specifically, it's an agency that focuses on founders and execs text-based content, AKA Twitter, LinkedIn, and newsletter. 2 times in the scene
- ▶ 16:24 Alex Lieberman It could be posted on LinkedIn as a longer post.
- ▶ 18:25 Alex Lieberman So I tweeted out and I put on LinkedIn the following. 2 times in the scene
The Business Behind Conferences + Embracing Confrontation
- ▶ 38:49 Alex Lieberman Maybe the, maybe the, the real hack is you post on Twitter or LinkedIn that you're going to South by, you're going to shop talk and you say, if you want to meet up, let me know.
The Art of Scrappiness
- ▶ 5:05 Alex Lieberman Putting flyers in Michigan's business school for weeks straight until we got literally yelled at by a venture capital club on campus or pitching hundreds of classes and clubs on campus or inputting every single handwritten email address…
- ▶ 12:39 Alex Lieberman I think for far too long at Morning Brew, I was in the weeds selling advertisements versus growing as the CEO of the business, and I think that's because I didn't take my brain off autopilot to ask myself, is me going through LinkedIn all…
How To Get Your Initial Customers
- ▶ 1:34 Alex Lieberman A timeless framework that I use to think about the growth of any business that I build, how I'm thinking about getting my first thousand customers at the plunge, which is a very early stage business, and how some of the most successful…
- ▶ 13:54 Alex Lieberman Twitter audience, my LinkedIn audience, my Instagram audience to talk about the game. 2 times in the scene
- ▶ 27:07 Alex Lieberman An example of using friends, Reid Hoffman, uh, who, you know, doesn't need introduction, but is one of the founders of LinkedIn. 4 times in the scene
The Story of Sam Zemurray is Bananas
- ▶ 48:39 Jesse Pujji Obviously that means build out your LinkedIn and connect with all your former colleagues from wherever and your, your family, right?
Takeaways from Rihanna’s Career & How to Test Your Business Ideas
- ▶ 31:04 Jesse Pujji And we went and we just said, we went to LinkedIn and said, Hey, can you, will you meet with us?
- ▶ 45:31 Jesse Pujji Like this, the, the classic feedback from, uh, the LinkedIn founder, Reid Hoffman is like your first product version of your product should embarrass you.
How One Author Raised $41M on Kickstarter
- ▶ 21:05 Alex Lieberman So I was going to leverage my Twitter following, Instagram, LinkedIn, TikTok, et cetera, and just promote the hell out of this game to those people.
How to Build Your Second Brain (BONUS EPISODE)
- ▶ 8:42 Alex Lieberman A really important decision I have to make is whether I'm going to launch the plunge on Kickstarter or I'm going to do it on my own where I have my own website and I just market it to my audiences on Twitter, LinkedIn, Instagram, et cetera.
- ▶ 18:16 Alex Lieberman Because maybe you'll want to draw on it later if you, say, want to start becoming a thought leader on LinkedIn around sales, and you want to reference your old work.
Co-founders Austin Rief and Alex Lieberman on Building Morning Brew
- ▶ 34:53 Alex Lieberman We, we'd look up that person on LinkedIn.
The Genius of Spotify Wrapped and How to Copy It, and How to Sell Your Business for 9 Figures
- ▶ 11:20 Alex Lieberman I, uh, I posted on LinkedIn yesterday about why I think Spotify wrapped is really smart, and some of people's responses to it were fascinating.
Can Elon Turn the Twitter Ship Around?
- ▶ 5:44 Sophia Amoruso I think finding time to create tweet threads and turn my newsletter into a reel, into a tweet thread, into a LinkedIn post.
How to & How NOT to do Layoffs, the Tax Tip to save you MILLIONS and is the Gas App Going to Solve Bullying?
- ▶ 13:45 Alex Lieberman I looked on LinkedIn. 2 times in the scene
How to Think About Angel Investing
- ▶ 5:20 Alex Lieberman I show that knowledge online on Twitter, sometimes on Instagram, on LinkedIn, and by showing that knowledge, it attracts an audience, and by attracting an audience, it attracts deal flow in startups.
An Introduction to Network Effects
- ▶ 9:29 Alex Lieberman You know, amazing marketplace that exists online for finding talent from LinkedIn to Upwork to Angel, but the thing that has not changed and has actually gotten harder because there's been the acceleration of businesses being created is…
All You Need to Know to Buy a “Boring” Business
- ▶ 20:02 Codie Sanchez I can tell that little sparkle in your eye, but I think if, you know, if you wanted to do this quickly, I would just get on, I would just get on LinkedIn and the internet and basically find out who has sold a bunch of these mini golf…
Great Startup Ideas, Bad Businesses
- ▶ 3:37 Alex Lieberman So basically the whole idea is that we meet a lot of people in our lives personally, whether it's at our local dog park, or it's on our co-ed soccer team, or professionally that we just meet through LinkedIn or through our network, et…
Career Therapy: Mastering a Side Hustle & Full-Time Job
- ▶ 17:42 Alex Lieberman TikTok, Instagram, LinkedIn, podcast, email newsletter, YouTube, etc.
Building Your Team #6: Ask an HR Executive
Thoughts on Employees Leaving
- ▶ 10:10 Alex Lieberman Rita Hoffman, who later founded LinkedIn.
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