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May 30, 2023 · 17m · founders-journal

I Started Another Business. It Was By Accident.

Alex Lieberman · 15m spoken Jesse Pujji · 2s spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this episode of The Crazy Ones, Alex Lieberman breaks down how an accidental tweet led to the launch of an executive ghostwriting agency, detailing his strategic frameworks for operational scaling, talent retention, and long-term venture monetization.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Alex holds 99.8% of the talking time here. How this is scored →

Alex as informed peer 0.0 Guest teaching 0.0 Guest disagreement 0.0 Alex pushing back 0.0
05100:0010:001:04–3:24 · Alex as informed peer 0/10 The Viral Tweets and Immediate Inbound Demand Solo monologue by Alex Lieberman explaining how a single tweet generated inbound demand for his ghostwriting agency. With no guest present, all interactive metrics are scored at zero.3:24–6:18 · Alex as informed peer 0/10 Current Operations and the Initial Three Clients Lieberman continues his solo breakdown, describing the pricing structure and niche profile of his first three pilot clients without any conversational sparring.6:18–10:24 · Alex as informed peer 0/10 Three Core Priorities for Scaling to Seven Figures A founder monologue detailing the three core operational priorities required to scale the business to seven figures, with no co-host or guest participation.10:28–13:44 · Alex as informed peer 0/10 Key Roadblocks: Managing Ghostwriter Supply and Client Churn Solo presentation addressing agency bottlenecks such as ghostwriter retention, quality control, and managing early client expectations to prevent churn.13:45–15:47 · Alex as informed peer 0/10 Long-Term Vision: Launching Spin-Off Companies from Audiences Lieberman lays out his macro hypothesis of building spin-off ventures on top of founder audiences, referencing Nick Huber's model in a solo narrative format.15:47–17:19 · Alex as informed peer 0/10 Operational Workflows and Final Takeaways The host wraps up the solo episode outlining immediate operational workflow meetings and final takeaways for founder listeners.1:04–3:24 · Guest teaching 0/10 The Viral Tweets and Immediate Inbound Demand Solo monologue by Alex Lieberman explaining how a single tweet generated inbound demand for his ghostwriting agency. With no guest present, all interactive metrics are scored at zero.3:24–6:18 · Guest teaching 0/10 Current Operations and the Initial Three Clients Lieberman continues his solo breakdown, describing the pricing structure and niche profile of his first three pilot clients without any conversational sparring.6:18–10:24 · Guest teaching 0/10 Three Core Priorities for Scaling to Seven Figures A founder monologue detailing the three core operational priorities required to scale the business to seven figures, with no co-host or guest participation.10:28–13:44 · Guest teaching 0/10 Key Roadblocks: Managing Ghostwriter Supply and Client Churn Solo presentation addressing agency bottlenecks such as ghostwriter retention, quality control, and managing early client expectations to prevent churn.13:45–15:47 · Guest teaching 0/10 Long-Term Vision: Launching Spin-Off Companies from Audiences Lieberman lays out his macro hypothesis of building spin-off ventures on top of founder audiences, referencing Nick Huber's model in a solo narrative format.15:47–17:19 · Guest teaching 0/10 Operational Workflows and Final Takeaways The host wraps up the solo episode outlining immediate operational workflow meetings and final takeaways for founder listeners.1:04–3:24 · Guest disagreement 0/10 The Viral Tweets and Immediate Inbound Demand Solo monologue by Alex Lieberman explaining how a single tweet generated inbound demand for his ghostwriting agency. With no guest present, all interactive metrics are scored at zero.3:24–6:18 · Guest disagreement 0/10 Current Operations and the Initial Three Clients Lieberman continues his solo breakdown, describing the pricing structure and niche profile of his first three pilot clients without any conversational sparring.6:18–10:24 · Guest disagreement 0/10 Three Core Priorities for Scaling to Seven Figures A founder monologue detailing the three core operational priorities required to scale the business to seven figures, with no co-host or guest participation.10:28–13:44 · Guest disagreement 0/10 Key Roadblocks: Managing Ghostwriter Supply and Client Churn Solo presentation addressing agency bottlenecks such as ghostwriter retention, quality control, and managing early client expectations to prevent churn.13:45–15:47 · Guest disagreement 0/10 Long-Term Vision: Launching Spin-Off Companies from Audiences Lieberman lays out his macro hypothesis of building spin-off ventures on top of founder audiences, referencing Nick Huber's model in a solo narrative format.15:47–17:19 · Guest disagreement 0/10 Operational Workflows and Final Takeaways The host wraps up the solo episode outlining immediate operational workflow meetings and final takeaways for founder listeners.1:04–3:24 · Alex pushing back 0/10 The Viral Tweets and Immediate Inbound Demand Solo monologue by Alex Lieberman explaining how a single tweet generated inbound demand for his ghostwriting agency. With no guest present, all interactive metrics are scored at zero.3:24–6:18 · Alex pushing back 0/10 Current Operations and the Initial Three Clients Lieberman continues his solo breakdown, describing the pricing structure and niche profile of his first three pilot clients without any conversational sparring.6:18–10:24 · Alex pushing back 0/10 Three Core Priorities for Scaling to Seven Figures A founder monologue detailing the three core operational priorities required to scale the business to seven figures, with no co-host or guest participation.10:28–13:44 · Alex pushing back 0/10 Key Roadblocks: Managing Ghostwriter Supply and Client Churn Solo presentation addressing agency bottlenecks such as ghostwriter retention, quality control, and managing early client expectations to prevent churn.13:45–15:47 · Alex pushing back 0/10 Long-Term Vision: Launching Spin-Off Companies from Audiences Lieberman lays out his macro hypothesis of building spin-off ventures on top of founder audiences, referencing Nick Huber's model in a solo narrative format.15:47–17:19 · Alex pushing back 0/10 Operational Workflows and Final Takeaways The host wraps up the solo episode outlining immediate operational workflow meetings and final takeaways for founder listeners.

speaking balance: gold is Alex, purple is the guest (3 minute bins)

0:00 · Alex 98.8% · guest 1.2%0:00 · Alex 98.8% · guest 1.2%3:00 · Alex 100% · guest 0%3:00 · Alex 100% · guest 0%6:00 · Alex 100% · guest 0%6:00 · Alex 100% · guest 0%9:00 · Alex 100% · guest 0%9:00 · Alex 100% · guest 0%12:00 · Alex 100% · guest 0%12:00 · Alex 100% · guest 0%15:00 · Alex 100% · guest 0%15:00 · Alex 100% · guest 0%
Sharpest disagreement ▶ 1:04 No combativeness present in solo monologue

The episode is entirely a solo founder journal monologue by Alex Lieberman, with no guests engaging in debate or disagreement.

 Hardest push from Alex ▶ 6:18 No interactive pushback present in monologue format

Lieberman delivers a continuous self-narrated business update without an interlocutor to challenge or push back against.

 Biggest teaching moment ▶ 10:28 No schooling dynamic in solo founder journal

There is no guest present to correct, challenge, or educate the host during the episode.

 Alex holds their own ▶ 7:50 Host demonstrates operational framing of ghostwriting leverage

Lieberman articulates his proprietary operational strategy for scaling ghostwriter leverage via account managers and AI workflows.
the scores for every segment, with the reasoning behind each
ChapterTopicAlex as informed peerGuest teachingGuest disagreementAlex pushing backWhy
The Viral Tweets and Immediate Inbound Demand 0000 Solo monologue by Alex Lieberman explaining how a single tweet generated inbound demand for his ghostwriting agency. With no guest present, all interactive metrics are scored at zero.
Current Operations and the Initial Three Clients 0000 Lieberman continues his solo breakdown, describing the pricing structure and niche profile of his first three pilot clients without any conversational sparring.
Three Core Priorities for Scaling to Seven Figures 0000 A founder monologue detailing the three core operational priorities required to scale the business to seven figures, with no co-host or guest participation.
Key Roadblocks: Managing Ghostwriter Supply and Client Churn 0000 Solo presentation addressing agency bottlenecks such as ghostwriter retention, quality control, and managing early client expectations to prevent churn.
Long-Term Vision: Launching Spin-Off Companies from Audiences 0000 Lieberman lays out his macro hypothesis of building spin-off ventures on top of founder audiences, referencing Nick Huber's model in a solo narrative format.
Operational Workflows and Final Takeaways 0000 The host wraps up the solo episode outlining immediate operational workflow meetings and final takeaways for founder listeners.

Statements from this episode (9)

Assertion Not checkable as stated
Lieberman: One tweet generated 75 inbound DM inquiries from executives
“And I ended up getting 75 DMs from executives, CEOs, founders, VCs saying, hey, I would love this service.”
Alex Lieberman May 30, 2023 ▶ 2:22
Prediction Not checkable as stated
Lieberman: Initial inbound demand can immediately support a multi-million dollar agency
“I have the amount of demand I have for this business can make it a multi-million dollar business as is.”
Alex Lieberman May 30, 2023 ▶ 3:01
Disclosure
Lieberman: Ghostwriting clients pay $4,000 to $8,000 monthly for initial services
“These three clients are paying me between 4008 thousand dollars a month. I give an introductory price to the initial client for 4000 just because I didn't care about profit at all. I passed through the entire cost of the client to the ghostwriter.”
Alex Lieberman May 30, 2023 ▶ 4:21
Disclosure
Lieberman: New ghostwriting agency received 234 copywriter and 30 CEO applications
“As I said, we have 234 applications for copywriters. I have 30 applications for CEOs”
Alex Lieberman May 30, 2023 ▶ 6:08
Insight
Lieberman: AI and automations can scale ghostwriters from four to 15 clients
“And I would say historically ghost writers could only service maybe three or four clients. And I want to create a more automated process such that ghost writers can service 10 to 15 clients and the quality of the content doesn't change at all. And to me, you d…”
Alex Lieberman May 30, 2023 ▶ 7:39
Opinion
Lieberman: Social media content can generate nearly unlimited agency client demand
“I think the first thing is generating demand, meaning I think that just by me creating content on Twitter and LinkedIn, I can generate unlimited or close to unlimited demand from clients such that clients should never be the bottleneck.”
Alex Lieberman May 30, 2023 ▶ 9:26
Insight
Lieberman: Agencies retain talent by providing leverage and handling back-office tasks
“I have to provide enough of a service to these ghostwriters in terms of giving them enough leverage to handle way more clients than they could handle on their own, doing all the account management and the non-creative stuff that they don't enjoy doing, handlin…”
Alex Lieberman May 30, 2023 ▶ 11:25
Disclosure
Lieberman: Agency vision includes co-founding spin-off companies using clients' audiences
“I want to build up the audiences for the next Nick Huber. And then I want to launch businesses off the back of their audiences. And I want to do it by testing ideas for businesses with their audience before actually launching them. So we mitigate the risk of t…”
Alex Lieberman May 30, 2023 ▶ 14:46
Disclosure
Lieberman: Agency target is 28 clients for $1 million in annual profit
“And my three priorities right now are a scalable, consistent quality content process, having a bench of ghostwriters that can support 28 clients or a million dollars a year in profit and finding a CEO to run this business.”
Alex Lieberman May 30, 2023 ▶ 16:46
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