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Pieter Levels

Founder, levels.io · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderengineerauthor@levelsio ↗levels.io ↗

Pieter Levels is a Dutch solo entrepreneur and founder known for bootstrapping software businesses without venture funding or employees. He created platforms including Nomad List, Remote OK, and Photo AI, and authored the self-published startup guide MAKE.

13statements → 3claims → 1claims resolved → 3.69/5average certainty → 2.08/5average debate potential → ≈4.0/5argument clarity, estimated → 7said about them ↓

1 supported 0 partly supported 0 contradicted 1 not yet assessed 1 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 2 opinions · 4 insights · 4 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 1 is resolved, 1 is not yet assessed, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Pieter argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Levels: Has Launched More Than 70 Web Projects
“Yeah, probably more, you know, because I know what this is, but it's like, it's my pin tweet.”
Pieter Levels Jul 9, 2025 ▶ 6:43 A Cheeky Pint with serial entrepreneur Pieter Levels (@levelsio)

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Pieter Levels on measured tape to publish a rate. This says nothing about how they speak.

Everything Pieter Levels said on Cheeky Pint that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Levels: Personal wealth generally reflects total value added to society
“Getting rich is simply a representation of your added value to the world economy. In most cases, of course, as edge cases generally, The money on your bank account is how much value added to society.”
Pieter Levels Jul 9, 2025 ▶ 19:01 A Cheeky Pint with serial entrepreneur Pieter Levels (@levelsio)
Opinion
Levels tells Collison: Stripe's API grew overly complicated after COVID
“I think it wasn't going well after COVID. There was a few years where things were getting, the API was getting more and more complicated. We all complained about it. There was every, it felt like it was being run by engineers, not by people who actually use St…”
Pieter Levels Jul 9, 2025 ▶ 19:35 A Cheeky Pint with serial entrepreneur Pieter Levels (@levelsio)
Opinion
Levels: Indie hackers cannot currently become billionaires
“I don't think you can become a billionaire. Maybe we will see that in the future, but.”
Pieter Levels Jul 9, 2025 ▶ 4:14 A Cheeky Pint with serial entrepreneur Pieter Levels (@levelsio)
Insight
Levels: VC funding forces founders into a go-big-or-bust model
“But the problem is if you're a founder and you raise money, you kind of need to go big or bust, right? That's kind of, it's hard to stay in between. You can't like make ten million dollars a year. You kind of need to make a hundred million dollars a year. You …”
Pieter Levels Jul 9, 2025 ▶ 5:52 A Cheeky Pint with serial entrepreneur Pieter Levels (@levelsio)
Assertion Not checkable as stated
Pieter Levels: ChatGPT referral traffic jumped from 4% to 20% of Google volume in a month
“ChatGPT a month ago was so if you have to Google traffic, that's like a hundred. ChatGPG was like four, so four percent, and now it's 20%.”
Pieter Levels Jul 9, 2025 ▶ 11:06 A Cheeky Pint with serial entrepreneur Pieter Levels (@levelsio)
Disclosure
Levels: Keeps Legacy Projects Running to Preserve Internet History
“No, so I try to keep a lot of them running. I like to keep the internet history existing.”
Pieter Levels Jul 9, 2025 ▶ 6:52 A Cheeky Pint with serial entrepreneur Pieter Levels (@levelsio)
Insight
Pieter Levels: Prolonged nomadism fundamentally strips away your foundational home culture
“You lose contact with the grounds of your own culture, your home country, and it's, everything's fine. People are nice, but you're like it's, it fundamentally removes your foundational culture. At some point it starts.”
Pieter Levels Jul 9, 2025 ▶ 8:54 A Cheeky Pint with serial entrepreneur Pieter Levels (@levelsio)
Disclosure
Pieter Levels uses GPT API to moderate Nomad List's 40,000-member community chat
“With GPT, it's actually neutral, like, it really, it's really good, right, I write down the rules of my chat group, and it's 40,000 people and it's, it doesn't ban anymore, it just mutes people for, like, a day or 10 minutes”
Pieter Levels Jul 9, 2025 ▶ 12:22 A Cheeky Pint with serial entrepreneur Pieter Levels (@levelsio)
Insight
Levels: Startup founders have limited time to earn and must invest gains
“If you make money, like as INIAC or even as a VC founder, like, it's very important to not spend all this money, because you're, you have a limited time in startups to make money, I think, like, and put this money in the market”
Pieter Levels Jul 9, 2025 ▶ 14:22 A Cheeky Pint with serial entrepreneur Pieter Levels (@levelsio)
Assertion Supported
Levels: Has Launched More Than 70 Web Projects
“Yeah, probably more, you know, because I know what this is, but it's like, it's my pin tweet.”
Pieter Levels Jul 9, 2025 ▶ 6:43 A Cheeky Pint with serial entrepreneur Pieter Levels (@levelsio)
Assertion Not publicly verifiable
Levels: Tens of thousands submitted ideas to EU/acc bug board
“Tens of thousands of people submitted ideas and then they upload each other's ideas and stuff.”
Pieter Levels Jul 9, 2025 ▶ 16:47 A Cheeky Pint with serial entrepreneur Pieter Levels (@levelsio)
Disclosure
Pieter Levels discloses he is an angel investor in AI editor Cursor
“I've been starting to invest, and every time I invest, I feel like bad, because I feel like a faker, you know, but like I invested in Cursor, for example”
Pieter Levels Jul 9, 2025 ▶ 21:48 A Cheeky Pint with serial entrepreneur Pieter Levels (@levelsio)
Disclosure
Pieter Levels made up to $8,000 monthly on YouTube during university
“I started making money like 1000 dollars and 2000 dollars and 8000 dollars per month, a lot of money, and I was in university.”
Pieter Levels Jul 9, 2025 ▶ 3:13 A Cheeky Pint with serial entrepreneur Pieter Levels (@levelsio)

The other half of the tape: Pieter Levels's own voice is left out of every number here. Other people bring the name up 5 times in 1 episode on Cheeky Pint. 2 statements on the record name them. every mention, with the transcript →

Who brings them up most Satya Nadella 5

Statements about Pieter Levels, by other people (2)

Assertion Supported
Collison: Pieter Levels scaled Remote OK to $3.4M revenue solo
“Nomad List got to 700 K in ARR. Remote OK has gotten to 3.4 million dollars in revenue. Photo AI got to 600 K in ARR.”
John Collison Jul 9, 2025 ▶ 0:42 A Cheeky Pint with serial entrepreneur Pieter Levels (@levelsio)
Assertion Supported
Collison: Pieter Levels sold $50,000 in book pre-orders before writing it
“You sold 50,000 dollars of pre-orders for your book before you had written any of the book. You just said, I might write a book and buy it here. And you got 50,000 dollars of sales.”
John Collison Jul 9, 2025 ▶ 10:18 A Cheeky Pint with serial entrepreneur Pieter Levels (@levelsio)

Every mention by year

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2025 5 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
A Cheeky Pint with serial entrepreneur Pieter Levels (@levelsio) Jul 9, 2025 14m
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