Pieter Levels: ChatGPT referral traffic jumped from 4% to 20% of Google volume in a month
Pieter Levels · A Cheeky Pint with serial entrepreneur Pieter Levels (@levelsio) · Jul 9, 2025 · at 11:06
Pieter Levels speaks with Stripe co-founder John Collison about traffic sources for his bootstrapped software products.
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“ChatGPT a month ago was so if you have to Google traffic, that's like a hundred. ChatGPG was like four, so four percent, and now it's 20%.”
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