The Ledger

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Insight
Powell: Home battery adoption is driven by emotional security, not economic payback
“I don't think storage, you know, in my experience, is something that, again, it is about, oh, what's my payback? Yes, I mean, do customers always love that if you get a payback on top of it? Like, yay, wahoo, but it's, it is, you know, something at its core th…”
Mary Powell Jan 31, 2022 ▶ 24:53 The future of the home solar market
Insight
Powell: US solar customer acquisition costs stem from complex permitting processes
“When you think of customer acquisition costs, you have to think of the process to getting a customer to installation, so it's not just the process of getting the customer interested in solar, right? It's the customer of really, the cost of getting them through…”
Mary Powell Jan 31, 2022 ▶ 13:14 The future of the home solar market
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