Powell: Home battery adoption is driven by emotional security, not economic payback
Mary Powell · The future of the home solar market · Jan 31, 2022 · at 24:53
Mary Powell, CEO of Sunrun, explains customer motivations for purchasing residential battery storage despite high costs and limited financial returns.
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“I don't think storage, you know, in my experience, is something that, again, it is about, oh, what's my payback? Yes, I mean, do customers always love that if you get a payback on top of it? Like, yay, wahoo, but it's, it is, you know, something at its core that is so much about emotional security you know, because again, you know, giving, use, utilizing California as an example, yes, there could be some math that is supportive of storage, but the reality is I think the key driver that we hear when we talk to customers is and I talk to neighbors is, you know, they talk about the events where they have their power shut off.”
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