Powell: Scaling virtual power plants is a cultural, not technical, challenge
Mary Powell · The future of the home solar market · Jan 31, 2022 · at 31:26
Mary Powell, CEO of Sunrun and former utility executive, discusses institutional resistance to virtual power plants with Shayle Kann.
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“Well, I mean, I say often culture eats strategy, and I actually think what we have, we Is way more a cultural challenge than a technical challenge. So again, in my experience, there's no end, there's no, like, bottom to the rabbit hole you go down when what you're trying to do is prove, like, to your point, like, should we prove the technology? Like, the technology works.”
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