The Ledger
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Software-style version iterations fail in food because poor first impressions are permanent.
“But with, you know, Beyond Meat, for example, launching Beyond Burger version, two point oh, three point oh, four point oh it's not an iPhone. You know, this is not a situation where you hook somebody on basic functionality, and they stick with you one, two, t…”
Cultivated meat may be an easier psychological leap than processed plant-based meat.
“You know, in some respects, I would argue that maybe it's even an easier mental move for folks than it is consuming soybean or wheat products that Taste like beef.”
Tech limitations confine plant-based meat to low-value ground formats, missing premium steak.
“If you look at the innovation in plant-based meat, look at the products that are out there. It's ground beef. It's sausage. It's meatballs. It's patties. It's all ground beef product, and a big part of the issue is you have technological constraints up to this…”