Engstrom: Customers Opposing TOU Rates Often Willingly Accept EV Time-of-Use Rates
Scott Engstrom · Are utilities ready to fully harness demand flexibility? [partner content] · Feb 4, 2025 · at 15:46
Scott Engstrom, Chief Commercial Officer at GridX, explains why offering a portfolio of targeted rates overcomes customer resistance to time-varying electric utility pricing.
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“Many customers who might say they don't they're opposed to time of use rates may have no issues at all with signing up for an EV rate, even though an EV rate typically is a time of use rate.”
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Engstrom: SCE achieved 75 MW load reduction via on-peak pricing
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GridX Is Working With Utilities on Hourly Dynamic Electricity Rates
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