Q experience, um, selling or sort of building, uh, consumer products. So I don't think we talk enough about that. Um, Shrepp, I guess I'm going to ask you this first, um, What have you take, like, what are the lessons from all your time at, at Meta building Facebook and Instagram and WhatsApp and so on? What are the lessons that you think apply in the world of climate tech?
A Well, in the consumer space, I'd say the, the lesson is it is really, really hard to build a great consumer product. And I think anyone who hasn't built it will really underestimate how difficult it is. Your average consumer is like quite a demanding customer. Um, the flip side of that coin is if you can cross that chasm and build a product that people love, uh, then you have just like a runaway success business. And I think that's the thing you're seeing, you know, in, in the climate tech space, I think the up and comer there is mill. Um, you know, they, they make a home composting device that sort of makes your trash not stink. Um, but the thing that really caught my attention is when I looked at their net promoter scores, when they share with like, how much do our customers like? And I, it's in the zone of like, you know, you'll know if your friend has one because they will tell you about it six times. Like, have I told you about my meal? Do you want to see my meal?
AI assessment note: “the lesson is it is really, really hard to build a great consumer product.”