techno-economic analysis

“Try to isolate your magical thinking to the technology leap that you need to take. In the first place, because that is within your control much more so than the inputs that you're going to get.”

“If you're so busy counting the number, you know, the power in your pumps and the number of little widgets and valves and et cetera, you might miss something that's really crucial that actually is a driver of your economics because you were focusing on, on so m…”

“It can be helpful just to put error bars and understand the sensitivities on things earlier on and go down the deeper, more detailed design rabbit holes when the higher level stuff is fixed.”

“And, you know, thinking about sort of a chemical or a fuel synthesis type process, the core equipment, you know, might only, or the total installed cost of a facility might be two, three, four, even more times the cost of the core componentry itself.”

“And I think by exploring, you know, maybe A level further in terms of sensitivities and limits in the model, it helps you figure out what matters, what design decisions matter to affordability and hitting the customer value prop and which don't. And when you'…”

“If you're using it to get to a ridiculous level of precision on the cost structure that you expect to achieve in, in five years, you've probably wasted some time.”

“And we think it is often done poorly, even sometimes by very experienced entrepreneurs.”