Impossible Foods, every mention
12 scenes · ← back to Impossible Foods
tap a year for its mentions
every year anyone Shayle Kann 15John Baumgartner 6Liz Specht 3Ian Rountree 1Ari Lipman 1
Verbatim, from the transcripts: the passages where Impossible Foods comes up
The VC case for 'full stack deeptech'
- ▶ 40:34 Ian Rountree Yeah, but he invested in impossible foods, forgetting that there was market risk there.
Reviving the stagnant plant based meat market
- ▶ 3:52 Shayle Kann Led by the pioneers, which is basically Impossible Foods and Beyond Meat, they became somewhat household names.
- ▶ 6:14 Shayle Kann Okay, so let's talk about the plant-based meat world then, and just starting with the high level, like what has been the, there's been lots of headlines around, you know, troubles in the category, declining sales, particularly for the, the…
- ▶ 8:35 Shayle Kann One thing that's interesting about this category, my recollection is, you could probably correct me, that, um, Impossible and Beyond, part of their strategy to get into the market wasn't necessarily going to 2 times in the scene
- ▶ 15:53 Shayle Kann One is given that we're in this, uh, somewhat anemic environment for, for plant-based protein, what does it mean for these early leaders in the category beyond an impossible in particular, like what is happening to their businesses? 7 times in the scene
- ▶ 18:37 John Baumgartner the, the other standout aspect for, for Impossible as well is this, is this heme, this heme ingredient, you know, that, that's in there, that, that makes the burger, you know, you know, bleed more like regular animal meat, um, and it's,… 4 times in the scene
- ▶ 28:09 John Baumgartner I think Impossible's done a better job with that in terms of some of these convenience foods and, you know, fajitas and whatnot.
- ▶ 29:27 Shayle Kann And then now it's been a tough journey for, for the income, the incumbents in the category, impossible and beyond in particular. 2 times in the scene
- ▶ 38:40 John Baumgartner And I think, you know, in terms of the big three, uh, you know, Morningstar, Beyond Meat, and Impossible, those will probably remain the big three, just because they have sort of that first mover advantage.
Alternative protein: it’s what’s for dinner
- ▶ 12:02 Shayle Kann Right, and so obviously the best known names in this category are Impossible of the Impossible Burger and Beyond Meat. 2 times in the scene
- ▶ 48:09 Liz Specht Um, I mean, I think Impossible Foods products are, are probably among my favorites. 3 times in the scene
Microbes, meat and materials: biotech meets climatetech
- ▶ 17:54 Ari Lipman Probably, you know, one of the most well-known examples here is Impossible Foods, which uses yeast to produce a heme protein.