Milkman: Birthday-timed saving nudges increase savings by about 30%
Katy Milkman · Katy Milkman – How to Change (Capital Allocators, EP.199) · Jun 14, 2021 · at 17:54
Wharton professor Katy Milkman describes research findings on using psychological milestone dates to nudge retirement and personal savings.
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“If we say, do you want to start saving on your birthday or after your next birthday, that turns out to lead to about 30% more savings in the next eight months than inviting someone to start saving at an equal time delay.”
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