StoryBrand

“And then the key is to stay disciplined and repeat those sound bites over and over and over until the audience that I am talking to has them memorized. And when they have my talking points memorized, I'm gonna smoke the competition.”

“And when you position yourself as the hero, the story is about you. When you position yourself as a guide, the story is about the customer, and they want the story to be about them.”

“I went back and looked at my sales funnel data and discovered that 85% of my customers bought from me long after the sales cycle was done. And they'd gone into what's called a nurture email sequence.”

“But when I actually give you baby steps, we can do an intake session. I'll cook one meal. I just made it really, really safe to take the first two steps. And if we do take those first two steps, we're much more likely to take the third and fourth and do busine…”

“The problem is the most important thing to get right. In fact, if you get one soundbite, it's the problem. I'd say it's 75% of the soundbites, and the other six are the other 25%.”

“If you actually say, if you're struggling with this, or if you're feeling a little insecure about this, or if you're confused about this, buying this is the right decision. Those are the magic words. Buying this is the right decision. Because what they're wond…”

“You want to soundbite saying what their life will look like if they do business with you, which should be what we call in screenwriting the climactic scene, and there should be a foreshadowing of the awful, terrible, horrible thing that will happen to you if y…”

“They've got lots of lead generators or due diligence or white papers or case studies that enlighten people about how their product works or how their process works or whatever it is, why you should invest with them. What they don't have is the soundbite that m…”

“There is almost no difference. We always have to add the word and services when we're talking about story brand, but there really isn't a difference.”

“As soon as you talk about something that everybody else is doing anyway, you have just differentiated yourself because nobody else is talking about it. It's the difference between reality and perception. If my competitors aren't talking about this thing and I …”

“So the guide is competent and caring, and those two go together to create you and my subconscious as the person that I'm going to do business with.”