Donald Miller: Telling customers 'this is the right decision' drives conversions
Donald Miller · Donald Miller - Building a Story Brand (EP.426) · Jan 13, 2025 · at 15:31
StoryBrand CEO Donald Miller shares a sales messaging formula with Ted Seides on how to eliminate customer hesitation.
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“If you actually say, if you're struggling with this, or if you're feeling a little insecure about this, or if you're confused about this, buying this is the right decision. Those are the magic words. Buying this is the right decision. Because what they're wondering is, is this going to work for me? And what they're really wondering is, is this the right decision? And if you actually just say, this is the right decision, they go, oh, okay. Otherwise, they say, I'll get back to you, and they don't have any time to research it or think about it, and so they just forget to call you back.”
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