Miller: Clarity consistently outperforms clever taglines in business messaging
Donald Miller · Donald Miller - Building a Story Brand (EP.426) · Jan 13, 2025 · at 9:04
Donald Miller, CEO of StoryBrand, explains the most critical component of corporate storytelling and commercial messaging.
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“So people want to sound smart, or they want a tagline that's cute and clever, And clarity wins the day every single time.”
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