Miller: 85% of StoryBrand customers bought after initial sales cycle ended
Donald Miller · Donald Miller - Building a Story Brand (EP.426) · Jan 13, 2025 · at 35:51
Donald Miller, CEO of StoryBrand, discusses sales cycle dynamics and email marketing with Ted Seides.
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“I went back and looked at my sales funnel data and discovered that 85% of my customers bought from me long after the sales cycle was done. And they'd gone into what's called a nurture email sequence.”
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