Taylor: Pitchers Fail Most Often by Not Hooking Audiences Within 45 Seconds
Everette Taylor · Mutli-Millionaire CEO: The Simple Steps to Self-Made Success | Everette Taylor · May 27, 2026 · at 17:22
Everette Taylor, CEO of Kickstarter, discusses common founder mistakes when pitching products or campaigns to audiences with short attention spans.
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“I think pitching in general, the biggest mistake that I see is people that are just not concise, and they don't get to the point. I'm just like, you'll lose me. Like, if you don't catch my attention within the first 30, 45 seconds, like, It gets rough, and like, you realize that about society and the world, like, our attention spans are so much shorter, and so people are, they don't get straight to the point, so a great pitch is something that, like, you humanize and make people feel like you're relatable, and what you're trying to do is relatable, and they understand, and then also, you capture their attention really, really fast”
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