Van Edwards: Leaders must pitch internal initiatives as painkillers, not vitamins
Vanessa Van Edwards · Communication Expert: Master the Secret Art of Charisma & Influence | Vanessa Van Edwards · Sep 17, 2024 · at 1:02:19
Communication expert Vanessa Van Edwards discusses why employees resist internal company changes and how leaders should frame new initiatives.
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“You as a business owner can do vitamin things for your business. You can do things that are good for the business that have long term, short term pain, but long term game. Your team members aren't thinking that way. You're lucky if they're thinking six months to a year at your company. So you want to try to emphasize what is the painkiller? Why is this going to help us immediately? That's going to help them get over that short term pain.”
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