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Jan 22, 2025 · 55m · bigdeal

I Worked in the Most Dangerous City in the America's

Codie Sanchez · 29m spoken Codie's Husband · 20m spoken
0:00 / 0:00
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gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this episode of The Big Deal Podcast, host Codie Sanchez and her husband reflect on her bestselling book launch while exploring formative experiences with cartel violence in Ciudad Juárez, Middle Eastern military deployments, and journalistic ethics. They argue that financial autonomy, moral agency, and small business ownership are essential defenses against societal fragility and institutional breakdown.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Codie holds 58% of the talking time here. How this is scored →

Codie as informed peer 5.6 Guest teaching 2.7 Guest disagreement 1.3 Codie pushing back 1.7
05100:0015:0030:0045:000:34–3:19 · Codie as informed peer 5/10 Book Tour Highlights and Bestseller Celebrations Codie opens the episode celebrating her New York Times bestseller launch and book signing tour. The dynamic between husband and wife is warm, playful, and collaborative with light teasing about cooking and sales numbers.3:19–9:28 · Codie as informed peer 4/10 Family Gift Baskets and Practical Upbringing Codie and her husband exchange favorite reread books including Dune and The Surrender Experiment. Codie offers mild philosophical pushback when her husband asserts leaders cannot lie to themselves, arguing that humans excel at self-rationalization.9:29–12:40 · Codie as informed peer 6/10 Codie's Take on Shantaram and the Dignity of Labor Codie explains her takeaways from the novel Shantaram regarding the dignity of hard labor and economic productivity. Her husband builds directly onto her capitalist framing with historical parallels.12:41–22:46 · Codie as informed peer 8/10 Investigating Cartel Violence and Las Desaparecidas in Juarez Codie details her foundational investigative journalism experience covering cartel violence, maquiladora factory dynamics, and femicides in Ciudad Juarez. Her husband acts primarily as an active, inquiring listener.22:49–30:09 · Codie as informed peer 7/10 Owner Nation 2025: Building Freedom Through Ownership After an event promo, Codie discusses how financial independence creates protection and recounts her award-winning coverage of Los Abandonados on the border. Her husband expresses genuine surprise at the demographic realities she uncovered.30:10–32:29 · Codie as informed peer 7/10 The Role of the Journalist: Observation Versus Intervention The conversation shifts to journalistic ethics where Codie outlines classical detachment principles versus modern editorialization. When her husband suggests journalists choose sides, Codie corrects the premise by separating true reporting from modern media failure.32:29–38:10 · Codie as informed peer 6/10 Civic Intervention, the Daniel Penny Acquittal, and Domestic Violence Calls Prompted by the Daniel Penny acquittal, the pair debate bystander psychology and civic intervention. Codie substantiates the challenge with an eyewitness account of a police ride-along domestic violence call in Phoenix.38:10–41:03 · Codie as informed peer 5/10 Societal Value on Service Workers and Special Education Challenges The hosts reflect on the chronic undervaluation of service professions, focusing on Codie's mother's 30-year tenure as a special education teacher. Both share deeply aligned appreciation and specific institutional frustrations.41:03–50:03 · Codie as informed peer 2/10 Kurdish Loyalty and Post-Conflict Realities in Iraq Codie invites her husband to share his military experience in Iraqi Kurdistan. Her husband thoroughly educates the room on Peshmerga leadership, anti-ISIS campaigns, Kurdish geography, and post-conflict ethnic betrayal.50:04–55:07 · Codie as informed peer 6/10 Fragility of Civilizations, Travel Perspectives, and Recognizing Evil The dialogue wraps up on the fragility of institutions, comparing economic crashes in Latin America with combat zone observations. Both agree on the necessity of facing uncomfortable truths about human nature.0:34–3:19 · Guest teaching 1/10 Book Tour Highlights and Bestseller Celebrations Codie opens the episode celebrating her New York Times bestseller launch and book signing tour. The dynamic between husband and wife is warm, playful, and collaborative with light teasing about cooking and sales numbers.3:19–9:28 · Guest teaching 3/10 Family Gift Baskets and Practical Upbringing Codie and her husband exchange favorite reread books including Dune and The Surrender Experiment. Codie offers mild philosophical pushback when her husband asserts leaders cannot lie to themselves, arguing that humans excel at self-rationalization.9:29–12:40 · Guest teaching 1/10 Codie's Take on Shantaram and the Dignity of Labor Codie explains her takeaways from the novel Shantaram regarding the dignity of hard labor and economic productivity. Her husband builds directly onto her capitalist framing with historical parallels.12:41–22:46 · Guest teaching 2/10 Investigating Cartel Violence and Las Desaparecidas in Juarez Codie details her foundational investigative journalism experience covering cartel violence, maquiladora factory dynamics, and femicides in Ciudad Juarez. Her husband acts primarily as an active, inquiring listener.22:49–30:09 · Guest teaching 2/10 Owner Nation 2025: Building Freedom Through Ownership After an event promo, Codie discusses how financial independence creates protection and recounts her award-winning coverage of Los Abandonados on the border. Her husband expresses genuine surprise at the demographic realities she uncovered.30:10–32:29 · Guest teaching 2/10 The Role of the Journalist: Observation Versus Intervention The conversation shifts to journalistic ethics where Codie outlines classical detachment principles versus modern editorialization. When her husband suggests journalists choose sides, Codie corrects the premise by separating true reporting from modern media failure.32:29–38:10 · Guest teaching 2/10 Civic Intervention, the Daniel Penny Acquittal, and Domestic Violence Calls Prompted by the Daniel Penny acquittal, the pair debate bystander psychology and civic intervention. Codie substantiates the challenge with an eyewitness account of a police ride-along domestic violence call in Phoenix.38:10–41:03 · Guest teaching 2/10 Societal Value on Service Workers and Special Education Challenges The hosts reflect on the chronic undervaluation of service professions, focusing on Codie's mother's 30-year tenure as a special education teacher. Both share deeply aligned appreciation and specific institutional frustrations.41:03–50:03 · Guest teaching 9/10 Kurdish Loyalty and Post-Conflict Realities in Iraq Codie invites her husband to share his military experience in Iraqi Kurdistan. Her husband thoroughly educates the room on Peshmerga leadership, anti-ISIS campaigns, Kurdish geography, and post-conflict ethnic betrayal.50:04–55:07 · Guest teaching 3/10 Fragility of Civilizations, Travel Perspectives, and Recognizing Evil The dialogue wraps up on the fragility of institutions, comparing economic crashes in Latin America with combat zone observations. Both agree on the necessity of facing uncomfortable truths about human nature.0:34–3:19 · Guest disagreement 1/10 Book Tour Highlights and Bestseller Celebrations Codie opens the episode celebrating her New York Times bestseller launch and book signing tour. The dynamic between husband and wife is warm, playful, and collaborative with light teasing about cooking and sales numbers.3:19–9:28 · Guest disagreement 2/10 Family Gift Baskets and Practical Upbringing Codie and her husband exchange favorite reread books including Dune and The Surrender Experiment. Codie offers mild philosophical pushback when her husband asserts leaders cannot lie to themselves, arguing that humans excel at self-rationalization.9:29–12:40 · Guest disagreement 1/10 Codie's Take on Shantaram and the Dignity of Labor Codie explains her takeaways from the novel Shantaram regarding the dignity of hard labor and economic productivity. Her husband builds directly onto her capitalist framing with historical parallels.12:41–22:46 · Guest disagreement 1/10 Investigating Cartel Violence and Las Desaparecidas in Juarez Codie details her foundational investigative journalism experience covering cartel violence, maquiladora factory dynamics, and femicides in Ciudad Juarez. Her husband acts primarily as an active, inquiring listener.22:49–30:09 · Guest disagreement 1/10 Owner Nation 2025: Building Freedom Through Ownership After an event promo, Codie discusses how financial independence creates protection and recounts her award-winning coverage of Los Abandonados on the border. Her husband expresses genuine surprise at the demographic realities she uncovered.30:10–32:29 · Guest disagreement 2/10 The Role of the Journalist: Observation Versus Intervention The conversation shifts to journalistic ethics where Codie outlines classical detachment principles versus modern editorialization. When her husband suggests journalists choose sides, Codie corrects the premise by separating true reporting from modern media failure.32:29–38:10 · Guest disagreement 1/10 Civic Intervention, the Daniel Penny Acquittal, and Domestic Violence Calls Prompted by the Daniel Penny acquittal, the pair debate bystander psychology and civic intervention. Codie substantiates the challenge with an eyewitness account of a police ride-along domestic violence call in Phoenix.38:10–41:03 · Guest disagreement 1/10 Societal Value on Service Workers and Special Education Challenges The hosts reflect on the chronic undervaluation of service professions, focusing on Codie's mother's 30-year tenure as a special education teacher. Both share deeply aligned appreciation and specific institutional frustrations.41:03–50:03 · Guest disagreement 2/10 Kurdish Loyalty and Post-Conflict Realities in Iraq Codie invites her husband to share his military experience in Iraqi Kurdistan. Her husband thoroughly educates the room on Peshmerga leadership, anti-ISIS campaigns, Kurdish geography, and post-conflict ethnic betrayal.50:04–55:07 · Guest disagreement 1/10 Fragility of Civilizations, Travel Perspectives, and Recognizing Evil The dialogue wraps up on the fragility of institutions, comparing economic crashes in Latin America with combat zone observations. Both agree on the necessity of facing uncomfortable truths about human nature.0:34–3:19 · Codie pushing back 1/10 Book Tour Highlights and Bestseller Celebrations Codie opens the episode celebrating her New York Times bestseller launch and book signing tour. The dynamic between husband and wife is warm, playful, and collaborative with light teasing about cooking and sales numbers.3:19–9:28 · Codie pushing back 3/10 Family Gift Baskets and Practical Upbringing Codie and her husband exchange favorite reread books including Dune and The Surrender Experiment. Codie offers mild philosophical pushback when her husband asserts leaders cannot lie to themselves, arguing that humans excel at self-rationalization.9:29–12:40 · Codie pushing back 1/10 Codie's Take on Shantaram and the Dignity of Labor Codie explains her takeaways from the novel Shantaram regarding the dignity of hard labor and economic productivity. Her husband builds directly onto her capitalist framing with historical parallels.12:41–22:46 · Codie pushing back 2/10 Investigating Cartel Violence and Las Desaparecidas in Juarez Codie details her foundational investigative journalism experience covering cartel violence, maquiladora factory dynamics, and femicides in Ciudad Juarez. Her husband acts primarily as an active, inquiring listener.22:49–30:09 · Codie pushing back 1/10 Owner Nation 2025: Building Freedom Through Ownership After an event promo, Codie discusses how financial independence creates protection and recounts her award-winning coverage of Los Abandonados on the border. Her husband expresses genuine surprise at the demographic realities she uncovered.30:10–32:29 · Codie pushing back 3/10 The Role of the Journalist: Observation Versus Intervention The conversation shifts to journalistic ethics where Codie outlines classical detachment principles versus modern editorialization. When her husband suggests journalists choose sides, Codie corrects the premise by separating true reporting from modern media failure.32:29–38:10 · Codie pushing back 2/10 Civic Intervention, the Daniel Penny Acquittal, and Domestic Violence Calls Prompted by the Daniel Penny acquittal, the pair debate bystander psychology and civic intervention. Codie substantiates the challenge with an eyewitness account of a police ride-along domestic violence call in Phoenix.38:10–41:03 · Codie pushing back 1/10 Societal Value on Service Workers and Special Education Challenges The hosts reflect on the chronic undervaluation of service professions, focusing on Codie's mother's 30-year tenure as a special education teacher. Both share deeply aligned appreciation and specific institutional frustrations.41:03–50:03 · Codie pushing back 2/10 Kurdish Loyalty and Post-Conflict Realities in Iraq Codie invites her husband to share his military experience in Iraqi Kurdistan. Her husband thoroughly educates the room on Peshmerga leadership, anti-ISIS campaigns, Kurdish geography, and post-conflict ethnic betrayal.50:04–55:07 · Codie pushing back 1/10 Fragility of Civilizations, Travel Perspectives, and Recognizing Evil The dialogue wraps up on the fragility of institutions, comparing economic crashes in Latin America with combat zone observations. Both agree on the necessity of facing uncomfortable truths about human nature.

speaking balance: gold is Codie, purple is the guest (3 minute bins)

0:00 · Codie 68.2% · guest 31.8%0:00 · Codie 68.2% · guest 31.8%3:00 · Codie 33.9% · guest 66.1%3:00 · Codie 33.9% · guest 66.1%6:00 · Codie 46.9% · guest 53.1%6:00 · Codie 46.9% · guest 53.1%9:00 · Codie 86.7% · guest 13.3%9:00 · Codie 86.7% · guest 13.3%12:00 · Codie 60.6% · guest 39.4%12:00 · Codie 60.6% · guest 39.4%15:00 · Codie 93.7% · guest 6.3%15:00 · Codie 93.7% · guest 6.3%18:00 · Codie 86.7% · guest 13.3%18:00 · Codie 86.7% · guest 13.3%21:00 · Codie 85.9% · guest 14.1%21:00 · Codie 85.9% · guest 14.1%24:00 · Codie 84.7% · guest 15.3%24:00 · Codie 84.7% · guest 15.3%27:00 · Codie 79% · guest 21%27:00 · Codie 79% · guest 21%30:00 · Codie 58.3% · guest 41.7%30:00 · Codie 58.3% · guest 41.7%33:00 · Codie 42.4% · guest 57.6%33:00 · Codie 42.4% · guest 57.6%36:00 · Codie 63.9% · guest 36.1%36:00 · Codie 63.9% · guest 36.1%39:00 · Codie 53% · guest 47%39:00 · Codie 53% · guest 47%42:00 · Codie 1.2% · guest 98.8%42:00 · Codie 1.2% · guest 98.8%45:00 · Codie 16.2% · guest 83.8%45:00 · Codie 16.2% · guest 83.8%48:00 · Codie 19.4% · guest 80.6%48:00 · Codie 19.4% · guest 80.6%51:00 · Codie 66.6% · guest 33.4%51:00 · Codie 66.6% · guest 33.4%54:00 · Codie 50.6% · guest 49.4%54:00 · Codie 50.6% · guest 49.4%
Sharpest disagreement ▶ 7:28 Rejecting the Inability to Self-Deceive

Codie immediately rejects her husband's premise that people cannot lie to themselves, contending that leaders and everyday actors constantly rationalize bad actions.

 Hardest push from Codie ▶ 30:58 Rejecting Modern Journalistic Bias

When her husband implies choosing sides is standard practice, Codie firmly pushes back to emphasize that true reporting mandates strict factual detachment.

 Biggest teaching moment ▶ 45:40 Geopolitical Realities of Iraqi Kurdistan

Codie's husband breaks down the regional realities of Kurdish Peshmerga sacrifices and subsequent territorial seizure by Iraqi forces, deeply informing Codie.

 Codie holds their own ▶ 19:33 Explaining Border Maquiladoras and Femicide

Codie displays commanding domain knowledge of the Juarez border manufacturing zones and transient demographic factors driving violence against women.
the scores for every segment, with the reasoning behind each
ChapterTopicCodie as informed peerGuest teachingGuest disagreementCodie pushing backWhy
Book Tour Highlights and Bestseller Celebrations 5111 Codie opens the episode celebrating her New York Times bestseller launch and book signing tour. The dynamic between husband and wife is warm, playful, and collaborative with light teasing about cooking and sales numbers.
Family Gift Baskets and Practical Upbringing 4323 Codie and her husband exchange favorite reread books including Dune and The Surrender Experiment. Codie offers mild philosophical pushback when her husband asserts leaders cannot lie to themselves, arguing that humans excel at self-rationalization.
Codie's Take on Shantaram and the Dignity of Labor 6111 Codie explains her takeaways from the novel Shantaram regarding the dignity of hard labor and economic productivity. Her husband builds directly onto her capitalist framing with historical parallels.
Investigating Cartel Violence and Las Desaparecidas in Juarez 8212 Codie details her foundational investigative journalism experience covering cartel violence, maquiladora factory dynamics, and femicides in Ciudad Juarez. Her husband acts primarily as an active, inquiring listener.
Owner Nation 2025: Building Freedom Through Ownership 7211 After an event promo, Codie discusses how financial independence creates protection and recounts her award-winning coverage of Los Abandonados on the border. Her husband expresses genuine surprise at the demographic realities she uncovered.
The Role of the Journalist: Observation Versus Intervention 7223 The conversation shifts to journalistic ethics where Codie outlines classical detachment principles versus modern editorialization. When her husband suggests journalists choose sides, Codie corrects the premise by separating true reporting from modern media failure.
Civic Intervention, the Daniel Penny Acquittal, and Domestic Violence Calls 6212 Prompted by the Daniel Penny acquittal, the pair debate bystander psychology and civic intervention. Codie substantiates the challenge with an eyewitness account of a police ride-along domestic violence call in Phoenix.
Societal Value on Service Workers and Special Education Challenges 5211 The hosts reflect on the chronic undervaluation of service professions, focusing on Codie's mother's 30-year tenure as a special education teacher. Both share deeply aligned appreciation and specific institutional frustrations.
Kurdish Loyalty and Post-Conflict Realities in Iraq 2922 Codie invites her husband to share his military experience in Iraqi Kurdistan. Her husband thoroughly educates the room on Peshmerga leadership, anti-ISIS campaigns, Kurdish geography, and post-conflict ethnic betrayal.
Fragility of Civilizations, Travel Perspectives, and Recognizing Evil 6311 The dialogue wraps up on the fragility of institutions, comparing economic crashes in Latin America with combat zone observations. Both agree on the necessity of facing uncomfortable truths about human nature.

Statements from this episode (5)

Assertion Supported
Sanchez: Main Street Millionaire peaked at #91 on Amazon
“Book is out. Top spotted hit was 91 on Amazon, which was first author in the family.”
Codie Sanchez Jan 22, 2025 ▶ 1:06
Assertion Not publicly verifiable
Sanchez: Main Street Millionaire outsold Martha Stewart's book at launch
“Okay, but what I actually thought that I'd talk about is, do you know, we outsold Martha fucking Stewart?”
Codie Sanchez Jan 22, 2025 ▶ 2:16
Opinion
Sanchez: Open border policies create massive tragedy and violence
“And I was really mad because a bunch of people were talking about how open border policies are kind, and I don't believe that at all. I think it creates massive tragedy and violence”
Codie Sanchez Jan 22, 2025 ▶ 13:02
Assertion Partly supported
Sanchez's Husband: Mexico only has one legal gun store, on a military base
“And there's supposedly one single gun store in the entire country, and it's on a military base.”
Codie's Husband Jan 22, 2025 ▶ 22:38
Opinion
Codie's Husband Calls for 'Daniel Penny Law' to Protect Intervening Citizens
“I would love to see like a movement for like a Daniel Penny law, where it's like, give some protections, afford some protections to people who intervene, and I mean, I know that would probably get tricky from the legal side of the house, because there's so man…”
Codie's Husband Jan 22, 2025 ▶ 34:02
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