May 21, 2025 · 1h 12m · bigdeal

The Step by Step Guide to Making Money: From Broke to Millionaire - Lewis Howes

Lewis Howes · 45m spoken Codie Sanchez · 17m spoken
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In this in-depth discussion, host Codie Sanchez and guest Lewis Howes explore how resolving childhood emotional trauma and internal money wounds is the essential prerequisite to building sustainable wealth. Combining psychological breakthroughs with actionable wealth habits, they provide a roadmap for advancing from financial distress to true freedom and inner peace.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Codie holds 27% of the talking time here. How this is scored →

Codie as informed peer 4.7 Guest teaching 2.8 Guest disagreement 0.8 Codie pushing back 0.9
05100:0015:0030:0045:001:00:000:00–7:33 · Codie as informed peer 3/10 Episode Preview: Healing Money Wounds to Build Wealth Codie sets the stage by praising Lewis's framework and asks him how much of his success stems from being a connector. Lewis walks through his four distinct stages of financial and emotional wealth without any friction.7:33–9:40 · Codie as informed peer 4/10 The Reality of Wealth: Why Peace Is the New Rich Codie observes that peace has become the new wealth metric and asks what tactical advice applies to young men starting from scratch. Lewis agrees and emphasizes purpose over validation-seeking.9:41–11:49 · Codie as informed peer 2/10 Physical Health and Spiritual Mentorship for Starting Out Lewis lays out physical discipline and finding spiritual guides as foundational pillars. Codie integrates an announcement about her scaling workshops before returning to the conversation.11:49–15:35 · Codie as informed peer 5/10 Removing the Stigma Around Money and Embracing Dialogue Lewis highlights that people openly talk about sexual intimacy more than their financial reality. Codie validates this with examples like Call Her Daddy and Jesse Itzler's habit of networking in hotel lobbies.15:35–20:08 · Codie as informed peer 5/10 Financial Scarcity, Childhood Triggers, and Handling Betrayal Lewis shares a personal story of dealing with a company withholding a million dollars and connecting it to childhood trauma. Codie shares her own trigger with 'we need to talk' texts and how tackling issues immediately defuses anxiety.20:08–25:57 · Codie as informed peer 4/10 Healing Money Wounds and the Money Personification Exercise Lewis introduces the exercise of personifying money and asks Codie how she would react if money walked in. Codie immediately pictures Elon Musk and expresses excitement, contrasting with negative reactions Lewis commonly encounters.25:57–33:26 · Codie as informed peer 5/10 Unpacking Money Memories and Conscious Financial Communication Lewis describes dialogue exercises with money to overcome avoidant habits and shame. Codie acknowledges the value of mindset work, noting that pure tactics fail when subconscious money beliefs remain unresolved.33:26–41:49 · Codie as informed peer 5/10 Money Personality Archetypes, Shadow Traits, and Inner Truth Codie recalls an Austin workshop where an audience visualised money, and Lewis diagnoses Codie as the Director archetype with a Dictator shadow. Lewis playfully calls out Codie's habit of escalating targets rather than defining sufficiency.41:49–53:32 · Codie as informed peer 6/10 Habit 1: Practicing Generosity, Storytelling, and Value Creation Lewis introduces the generosity habit and explains his early LinkedIn outreach strategy. Codie enriches the point by citing mentor Donald Park on asking for advice when you want money and asking for money when you want advice.53:32–59:01 · Codie as informed peer 6/10 Habits 2 & 3: Goal Mapping and Monetizing Hidden Assets Lewis explains mapping goals and monetizing hidden assets like asking questions. Codie backs up the importance of money habits by citing statistics on Americans retiring broke.59:01–1:02:01 · Codie as informed peer 5/10 Building Inner Worthiness to Prevent Financial Self-Sabotage Lewis discusses how unhealed self-worth causes financial sabotage, admitting he was deeply unhappy even after hitting his first financial peaks. Codie agrees that tactical obsession without internal healing leads to burnout.1:02:01–1:09:22 · Codie as informed peer 7/10 Overcoming Financial Insecurity and Normalizing Deal Discussions Lewis brings up gender dynamics around investing, and Codie shares a detailed case study from her business buying community. She explains pushing women members to negotiate and discuss deals in the main group rather than segregating out of embarrassment.1:09:22–1:12:03 · Codie as informed peer 4/10 Final Advice, Episode Conclusion, and Community Engagement Codie wraps up the interview, plugs Lewis's book, and provides an outro overview of her business acquisitions curriculum.0:00–7:33 · Guest teaching 3/10 Episode Preview: Healing Money Wounds to Build Wealth Codie sets the stage by praising Lewis's framework and asks him how much of his success stems from being a connector. Lewis walks through his four distinct stages of financial and emotional wealth without any friction.7:33–9:40 · Guest teaching 2/10 The Reality of Wealth: Why Peace Is the New Rich Codie observes that peace has become the new wealth metric and asks what tactical advice applies to young men starting from scratch. Lewis agrees and emphasizes purpose over validation-seeking.9:41–11:49 · Guest teaching 3/10 Physical Health and Spiritual Mentorship for Starting Out Lewis lays out physical discipline and finding spiritual guides as foundational pillars. Codie integrates an announcement about her scaling workshops before returning to the conversation.11:49–15:35 · Guest teaching 2/10 Removing the Stigma Around Money and Embracing Dialogue Lewis highlights that people openly talk about sexual intimacy more than their financial reality. Codie validates this with examples like Call Her Daddy and Jesse Itzler's habit of networking in hotel lobbies.15:35–20:08 · Guest teaching 2/10 Financial Scarcity, Childhood Triggers, and Handling Betrayal Lewis shares a personal story of dealing with a company withholding a million dollars and connecting it to childhood trauma. Codie shares her own trigger with 'we need to talk' texts and how tackling issues immediately defuses anxiety.20:08–25:57 · Guest teaching 4/10 Healing Money Wounds and the Money Personification Exercise Lewis introduces the exercise of personifying money and asks Codie how she would react if money walked in. Codie immediately pictures Elon Musk and expresses excitement, contrasting with negative reactions Lewis commonly encounters.25:57–33:26 · Guest teaching 4/10 Unpacking Money Memories and Conscious Financial Communication Lewis describes dialogue exercises with money to overcome avoidant habits and shame. Codie acknowledges the value of mindset work, noting that pure tactics fail when subconscious money beliefs remain unresolved.33:26–41:49 · Guest teaching 4/10 Money Personality Archetypes, Shadow Traits, and Inner Truth Codie recalls an Austin workshop where an audience visualised money, and Lewis diagnoses Codie as the Director archetype with a Dictator shadow. Lewis playfully calls out Codie's habit of escalating targets rather than defining sufficiency.41:49–53:32 · Guest teaching 3/10 Habit 1: Practicing Generosity, Storytelling, and Value Creation Lewis introduces the generosity habit and explains his early LinkedIn outreach strategy. Codie enriches the point by citing mentor Donald Park on asking for advice when you want money and asking for money when you want advice.53:32–59:01 · Guest teaching 3/10 Habits 2 & 3: Goal Mapping and Monetizing Hidden Assets Lewis explains mapping goals and monetizing hidden assets like asking questions. Codie backs up the importance of money habits by citing statistics on Americans retiring broke.59:01–1:02:01 · Guest teaching 3/10 Building Inner Worthiness to Prevent Financial Self-Sabotage Lewis discusses how unhealed self-worth causes financial sabotage, admitting he was deeply unhappy even after hitting his first financial peaks. Codie agrees that tactical obsession without internal healing leads to burnout.1:02:01–1:09:22 · Guest teaching 2/10 Overcoming Financial Insecurity and Normalizing Deal Discussions Lewis brings up gender dynamics around investing, and Codie shares a detailed case study from her business buying community. She explains pushing women members to negotiate and discuss deals in the main group rather than segregating out of embarrassment.1:09:22–1:12:03 · Guest teaching 1/10 Final Advice, Episode Conclusion, and Community Engagement Codie wraps up the interview, plugs Lewis's book, and provides an outro overview of her business acquisitions curriculum.0:00–7:33 · Guest disagreement 0/10 Episode Preview: Healing Money Wounds to Build Wealth Codie sets the stage by praising Lewis's framework and asks him how much of his success stems from being a connector. Lewis walks through his four distinct stages of financial and emotional wealth without any friction.7:33–9:40 · Guest disagreement 1/10 The Reality of Wealth: Why Peace Is the New Rich Codie observes that peace has become the new wealth metric and asks what tactical advice applies to young men starting from scratch. Lewis agrees and emphasizes purpose over validation-seeking.9:41–11:49 · Guest disagreement 0/10 Physical Health and Spiritual Mentorship for Starting Out Lewis lays out physical discipline and finding spiritual guides as foundational pillars. Codie integrates an announcement about her scaling workshops before returning to the conversation.11:49–15:35 · Guest disagreement 1/10 Removing the Stigma Around Money and Embracing Dialogue Lewis highlights that people openly talk about sexual intimacy more than their financial reality. Codie validates this with examples like Call Her Daddy and Jesse Itzler's habit of networking in hotel lobbies.15:35–20:08 · Guest disagreement 1/10 Financial Scarcity, Childhood Triggers, and Handling Betrayal Lewis shares a personal story of dealing with a company withholding a million dollars and connecting it to childhood trauma. Codie shares her own trigger with 'we need to talk' texts and how tackling issues immediately defuses anxiety.20:08–25:57 · Guest disagreement 1/10 Healing Money Wounds and the Money Personification Exercise Lewis introduces the exercise of personifying money and asks Codie how she would react if money walked in. Codie immediately pictures Elon Musk and expresses excitement, contrasting with negative reactions Lewis commonly encounters.25:57–33:26 · Guest disagreement 1/10 Unpacking Money Memories and Conscious Financial Communication Lewis describes dialogue exercises with money to overcome avoidant habits and shame. Codie acknowledges the value of mindset work, noting that pure tactics fail when subconscious money beliefs remain unresolved.33:26–41:49 · Guest disagreement 2/10 Money Personality Archetypes, Shadow Traits, and Inner Truth Codie recalls an Austin workshop where an audience visualised money, and Lewis diagnoses Codie as the Director archetype with a Dictator shadow. Lewis playfully calls out Codie's habit of escalating targets rather than defining sufficiency.41:49–53:32 · Guest disagreement 1/10 Habit 1: Practicing Generosity, Storytelling, and Value Creation Lewis introduces the generosity habit and explains his early LinkedIn outreach strategy. Codie enriches the point by citing mentor Donald Park on asking for advice when you want money and asking for money when you want advice.53:32–59:01 · Guest disagreement 1/10 Habits 2 & 3: Goal Mapping and Monetizing Hidden Assets Lewis explains mapping goals and monetizing hidden assets like asking questions. Codie backs up the importance of money habits by citing statistics on Americans retiring broke.59:01–1:02:01 · Guest disagreement 1/10 Building Inner Worthiness to Prevent Financial Self-Sabotage Lewis discusses how unhealed self-worth causes financial sabotage, admitting he was deeply unhappy even after hitting his first financial peaks. Codie agrees that tactical obsession without internal healing leads to burnout.1:02:01–1:09:22 · Guest disagreement 1/10 Overcoming Financial Insecurity and Normalizing Deal Discussions Lewis brings up gender dynamics around investing, and Codie shares a detailed case study from her business buying community. She explains pushing women members to negotiate and discuss deals in the main group rather than segregating out of embarrassment.1:09:22–1:12:03 · Guest disagreement 0/10 Final Advice, Episode Conclusion, and Community Engagement Codie wraps up the interview, plugs Lewis's book, and provides an outro overview of her business acquisitions curriculum.0:00–7:33 · Codie pushing back 0/10 Episode Preview: Healing Money Wounds to Build Wealth Codie sets the stage by praising Lewis's framework and asks him how much of his success stems from being a connector. Lewis walks through his four distinct stages of financial and emotional wealth without any friction.7:33–9:40 · Codie pushing back 1/10 The Reality of Wealth: Why Peace Is the New Rich Codie observes that peace has become the new wealth metric and asks what tactical advice applies to young men starting from scratch. Lewis agrees and emphasizes purpose over validation-seeking.9:41–11:49 · Codie pushing back 0/10 Physical Health and Spiritual Mentorship for Starting Out Lewis lays out physical discipline and finding spiritual guides as foundational pillars. Codie integrates an announcement about her scaling workshops before returning to the conversation.11:49–15:35 · Codie pushing back 1/10 Removing the Stigma Around Money and Embracing Dialogue Lewis highlights that people openly talk about sexual intimacy more than their financial reality. Codie validates this with examples like Call Her Daddy and Jesse Itzler's habit of networking in hotel lobbies.15:35–20:08 · Codie pushing back 1/10 Financial Scarcity, Childhood Triggers, and Handling Betrayal Lewis shares a personal story of dealing with a company withholding a million dollars and connecting it to childhood trauma. Codie shares her own trigger with 'we need to talk' texts and how tackling issues immediately defuses anxiety.20:08–25:57 · Codie pushing back 1/10 Healing Money Wounds and the Money Personification Exercise Lewis introduces the exercise of personifying money and asks Codie how she would react if money walked in. Codie immediately pictures Elon Musk and expresses excitement, contrasting with negative reactions Lewis commonly encounters.25:57–33:26 · Codie pushing back 1/10 Unpacking Money Memories and Conscious Financial Communication Lewis describes dialogue exercises with money to overcome avoidant habits and shame. Codie acknowledges the value of mindset work, noting that pure tactics fail when subconscious money beliefs remain unresolved.33:26–41:49 · Codie pushing back 2/10 Money Personality Archetypes, Shadow Traits, and Inner Truth Codie recalls an Austin workshop where an audience visualised money, and Lewis diagnoses Codie as the Director archetype with a Dictator shadow. Lewis playfully calls out Codie's habit of escalating targets rather than defining sufficiency.41:49–53:32 · Codie pushing back 1/10 Habit 1: Practicing Generosity, Storytelling, and Value Creation Lewis introduces the generosity habit and explains his early LinkedIn outreach strategy. Codie enriches the point by citing mentor Donald Park on asking for advice when you want money and asking for money when you want advice.53:32–59:01 · Codie pushing back 1/10 Habits 2 & 3: Goal Mapping and Monetizing Hidden Assets Lewis explains mapping goals and monetizing hidden assets like asking questions. Codie backs up the importance of money habits by citing statistics on Americans retiring broke.59:01–1:02:01 · Codie pushing back 1/10 Building Inner Worthiness to Prevent Financial Self-Sabotage Lewis discusses how unhealed self-worth causes financial sabotage, admitting he was deeply unhappy even after hitting his first financial peaks. Codie agrees that tactical obsession without internal healing leads to burnout.1:02:01–1:09:22 · Codie pushing back 2/10 Overcoming Financial Insecurity and Normalizing Deal Discussions Lewis brings up gender dynamics around investing, and Codie shares a detailed case study from her business buying community. She explains pushing women members to negotiate and discuss deals in the main group rather than segregating out of embarrassment.1:09:22–1:12:03 · Codie pushing back 0/10 Final Advice, Episode Conclusion, and Community Engagement Codie wraps up the interview, plugs Lewis's book, and provides an outro overview of her business acquisitions curriculum.

speaking balance: gold is Codie, purple is the guest (3 minute bins)

0:00 · Codie 52.6% · guest 47.4%0:00 · Codie 52.6% · guest 47.4%3:00 · Codie 0% · guest 100%3:00 · Codie 0% · guest 100%6:00 · Codie 24.6% · guest 75.4%6:00 · Codie 24.6% · guest 75.4%9:00 · Codie 50% · guest 50%9:00 · Codie 50% · guest 50%12:00 · Codie 39.9% · guest 60.1%12:00 · Codie 39.9% · guest 60.1%15:00 · Codie 18.3% · guest 81.7%15:00 · Codie 18.3% · guest 81.7%18:00 · Codie 36.8% · guest 63.2%18:00 · Codie 36.8% · guest 63.2%21:00 · Codie 5.1% · guest 94.9%21:00 · Codie 5.1% · guest 94.9%24:00 · Codie 19.8% · guest 80.2%24:00 · Codie 19.8% · guest 80.2%27:00 · Codie 2.6% · guest 97.4%27:00 · Codie 2.6% · guest 97.4%30:00 · Codie 17.5% · guest 82.5%30:00 · Codie 17.5% · guest 82.5%33:00 · Codie 61.5% · guest 38.5%33:00 · Codie 61.5% · guest 38.5%36:00 · Codie 33.8% · guest 66.2%36:00 · Codie 33.8% · guest 66.2%39:00 · Codie 24.6% · guest 75.4%39:00 · Codie 24.6% · guest 75.4%42:00 · Codie 0.6% · guest 99.4%42:00 · Codie 0.6% · guest 99.4%45:00 · Codie 35.6% · guest 64.4%45:00 · Codie 35.6% · guest 64.4%48:00 · Codie 17.5% · guest 82.5%48:00 · Codie 17.5% · guest 82.5%51:00 · Codie 13.6% · guest 86.4%51:00 · Codie 13.6% · guest 86.4%54:00 · Codie 0% · guest 100%54:00 · Codie 0% · guest 100%57:00 · Codie 27.3% · guest 72.7%57:00 · Codie 27.3% · guest 72.7%1:00:00 · Codie 20.1% · guest 79.9%1:00:00 · Codie 20.1% · guest 79.9%1:03:00 · Codie 38.8% · guest 61.2%1:03:00 · Codie 38.8% · guest 61.2%1:06:00 · Codie 43% · guest 57%1:06:00 · Codie 43% · guest 57%1:09:00 · Codie 72.2% · guest 27.8%1:09:00 · Codie 72.2% · guest 27.8%1:12:00 · Codie 0% · guest 100%1:12:00 · Codie 0% · guest 100%
Sharpest disagreement ▶ 35:48 Lewis challenges Codie on her shifting wealth goals

Lewis directly confronts Codie about deflecting questions around what constitutes 'enough' money and using oversized targets as emotional armor.

Hardest push from Codie ▶ 1:04:34 Codie rejects segregated channels in her community

Codie firmly refuses requests from community members to create a separate women-only channel, arguing dealmaking competence is completely separate from gender.

Biggest teaching moment ▶ 20:09 Lewis breaks down money wounds and subconscious styles

Lewis provides a comprehensive breakdown of how childhood money memories create subconscious personality styles that govern adult financial decisions.

Codie holds their own ▶ 45:26 Codie demonstrates networking leverage via mentor framework

Codie expertly builds on Lewis's networking advice by introducing Donald Park's framework on how asking for advice is the ultimate strategic path to securing money.

the scores for every segment, with the reasoning behind each
ChapterTopicCodie as informed peerGuest teachingGuest disagreementCodie pushing backWhy
Episode Preview: Healing Money Wounds to Build Wealth 3300 Codie sets the stage by praising Lewis's framework and asks him how much of his success stems from being a connector. Lewis walks through his four distinct stages of financial and emotional wealth without any friction.
The Reality of Wealth: Why Peace Is the New Rich 4211 Codie observes that peace has become the new wealth metric and asks what tactical advice applies to young men starting from scratch. Lewis agrees and emphasizes purpose over validation-seeking.
Physical Health and Spiritual Mentorship for Starting Out 2300 Lewis lays out physical discipline and finding spiritual guides as foundational pillars. Codie integrates an announcement about her scaling workshops before returning to the conversation.
Removing the Stigma Around Money and Embracing Dialogue 5211 Lewis highlights that people openly talk about sexual intimacy more than their financial reality. Codie validates this with examples like Call Her Daddy and Jesse Itzler's habit of networking in hotel lobbies.
Financial Scarcity, Childhood Triggers, and Handling Betrayal 5211 Lewis shares a personal story of dealing with a company withholding a million dollars and connecting it to childhood trauma. Codie shares her own trigger with 'we need to talk' texts and how tackling issues immediately defuses anxiety.
Healing Money Wounds and the Money Personification Exercise 4411 Lewis introduces the exercise of personifying money and asks Codie how she would react if money walked in. Codie immediately pictures Elon Musk and expresses excitement, contrasting with negative reactions Lewis commonly encounters.
Unpacking Money Memories and Conscious Financial Communication 5411 Lewis describes dialogue exercises with money to overcome avoidant habits and shame. Codie acknowledges the value of mindset work, noting that pure tactics fail when subconscious money beliefs remain unresolved.
Money Personality Archetypes, Shadow Traits, and Inner Truth 5422 Codie recalls an Austin workshop where an audience visualised money, and Lewis diagnoses Codie as the Director archetype with a Dictator shadow. Lewis playfully calls out Codie's habit of escalating targets rather than defining sufficiency.
Habit 1: Practicing Generosity, Storytelling, and Value Creation 6311 Lewis introduces the generosity habit and explains his early LinkedIn outreach strategy. Codie enriches the point by citing mentor Donald Park on asking for advice when you want money and asking for money when you want advice.
Habits 2 & 3: Goal Mapping and Monetizing Hidden Assets 6311 Lewis explains mapping goals and monetizing hidden assets like asking questions. Codie backs up the importance of money habits by citing statistics on Americans retiring broke.
Building Inner Worthiness to Prevent Financial Self-Sabotage 5311 Lewis discusses how unhealed self-worth causes financial sabotage, admitting he was deeply unhappy even after hitting his first financial peaks. Codie agrees that tactical obsession without internal healing leads to burnout.
Overcoming Financial Insecurity and Normalizing Deal Discussions 7212 Lewis brings up gender dynamics around investing, and Codie shares a detailed case study from her business buying community. She explains pushing women members to negotiate and discuss deals in the main group rather than segregating out of embarrassment.
Final Advice, Episode Conclusion, and Community Engagement 4100 Codie wraps up the interview, plugs Lewis's book, and provides an outro overview of her business acquisitions curriculum.

Statements from this episode (7)

Assertion Supported
Howes: People discuss sexual intimacy more openly than personal finances
“Most people talk about their sexual intimacy more than they'll talk about their money situation.”
Lewis Howes May 21, 2025 ▶ 12:32
Disclosure
Howes: A company withheld a $1,000,000 payment for months during book writing
“There was a company about a year and a half ago. It was so funny because as I was doing the research for this book and I was writing this book, I hadn't finished it yet. And I was like, I'm still not ready to like finish this book. And for whatever reason arou…”
Lewis Howes May 21, 2025 ▶ 16:02
Insight
Howes: High achievers prefer sharing struggle stories over giving direct advice
“People don't want you to, people don't want you to ask them for advice, but they love talking about their story of how they overcame challenges to achieving their success.”
Lewis Howes May 21, 2025 ▶ 44:03
Insight
Sanchez: Ask for advice to get money; ask for money to get advice
“If you want money, ask for advice, and if you want advice, ask for money.”
Codie Sanchez May 21, 2025 ▶ 45:28
Assertion Partly supported
Sanchez: 47 percent of Americans die completely broke
“You know, 47% of Americans die broke.”
Codie Sanchez May 21, 2025 ▶ 58:21
Assertion Not checkable as stated
Sanchez: Female business buyers average lower net worths and smaller deal sizes
“The average net worth of the woman in our group is lower than the men. You guys also are doing slightly smaller deals than the guys on average.”
Codie Sanchez May 21, 2025 ▶ 1:06:55
Insight
Sanchez: Admitting lower wealth in high-net-worth rooms attracts mentorship and support
“The only embarrassing way that you can do this is by trying to pretend you're something you're not. Because then people can see. But if you're pretty candid about the fact that, yeah, man, I'm not making as much as I want to, and I know you guys have seven fig…”
Codie Sanchez May 21, 2025 ▶ 1:08:40
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