May 21, 2025 · 1h 12m · bigdeal
The Step by Step Guide to Making Money: From Broke to Millionaire - Lewis Howes
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In this in-depth discussion, host Codie Sanchez and guest Lewis Howes explore how resolving childhood emotional trauma and internal money wounds is the essential prerequisite to building sustainable wealth. Combining psychological breakthroughs with actionable wealth habits, they provide a roadmap for advancing from financial distress to true freedom and inner peace.
How this conversation actually went
Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Codie holds 27% of the talking time here. How this is scored →
speaking balance: gold is Codie, purple is the guest (3 minute bins)
Lewis directly confronts Codie about deflecting questions around what constitutes 'enough' money and using oversized targets as emotional armor.
Hardest push from Codie ▶ 1:04:34 Codie rejects segregated channels in her communityCodie firmly refuses requests from community members to create a separate women-only channel, arguing dealmaking competence is completely separate from gender.
Biggest teaching moment ▶ 20:09 Lewis breaks down money wounds and subconscious stylesLewis provides a comprehensive breakdown of how childhood money memories create subconscious personality styles that govern adult financial decisions.
Codie holds their own ▶ 45:26 Codie demonstrates networking leverage via mentor frameworkCodie expertly builds on Lewis's networking advice by introducing Donald Park's framework on how asking for advice is the ultimate strategic path to securing money.
the scores for every segment, with the reasoning behind each
| Chapter | Topic | Codie as informed peer | Guest teaching | Guest disagreement | Codie pushing back | Why |
|---|---|---|---|---|---|---|
| Episode Preview: Healing Money Wounds to Build Wealth | 3 | 3 | 0 | 0 | Codie sets the stage by praising Lewis's framework and asks him how much of his success stems from being a connector. Lewis walks through his four distinct stages of financial and emotional wealth without any friction. | |
| The Reality of Wealth: Why Peace Is the New Rich | 4 | 2 | 1 | 1 | Codie observes that peace has become the new wealth metric and asks what tactical advice applies to young men starting from scratch. Lewis agrees and emphasizes purpose over validation-seeking. | |
| Physical Health and Spiritual Mentorship for Starting Out | 2 | 3 | 0 | 0 | Lewis lays out physical discipline and finding spiritual guides as foundational pillars. Codie integrates an announcement about her scaling workshops before returning to the conversation. | |
| Removing the Stigma Around Money and Embracing Dialogue | 5 | 2 | 1 | 1 | Lewis highlights that people openly talk about sexual intimacy more than their financial reality. Codie validates this with examples like Call Her Daddy and Jesse Itzler's habit of networking in hotel lobbies. | |
| Financial Scarcity, Childhood Triggers, and Handling Betrayal | 5 | 2 | 1 | 1 | Lewis shares a personal story of dealing with a company withholding a million dollars and connecting it to childhood trauma. Codie shares her own trigger with 'we need to talk' texts and how tackling issues immediately defuses anxiety. | |
| Healing Money Wounds and the Money Personification Exercise | 4 | 4 | 1 | 1 | Lewis introduces the exercise of personifying money and asks Codie how she would react if money walked in. Codie immediately pictures Elon Musk and expresses excitement, contrasting with negative reactions Lewis commonly encounters. | |
| Unpacking Money Memories and Conscious Financial Communication | 5 | 4 | 1 | 1 | Lewis describes dialogue exercises with money to overcome avoidant habits and shame. Codie acknowledges the value of mindset work, noting that pure tactics fail when subconscious money beliefs remain unresolved. | |
| Money Personality Archetypes, Shadow Traits, and Inner Truth | 5 | 4 | 2 | 2 | Codie recalls an Austin workshop where an audience visualised money, and Lewis diagnoses Codie as the Director archetype with a Dictator shadow. Lewis playfully calls out Codie's habit of escalating targets rather than defining sufficiency. | |
| Habit 1: Practicing Generosity, Storytelling, and Value Creation | 6 | 3 | 1 | 1 | Lewis introduces the generosity habit and explains his early LinkedIn outreach strategy. Codie enriches the point by citing mentor Donald Park on asking for advice when you want money and asking for money when you want advice. | |
| Habits 2 & 3: Goal Mapping and Monetizing Hidden Assets | 6 | 3 | 1 | 1 | Lewis explains mapping goals and monetizing hidden assets like asking questions. Codie backs up the importance of money habits by citing statistics on Americans retiring broke. | |
| Building Inner Worthiness to Prevent Financial Self-Sabotage | 5 | 3 | 1 | 1 | Lewis discusses how unhealed self-worth causes financial sabotage, admitting he was deeply unhappy even after hitting his first financial peaks. Codie agrees that tactical obsession without internal healing leads to burnout. | |
| Overcoming Financial Insecurity and Normalizing Deal Discussions | 7 | 2 | 1 | 2 | Lewis brings up gender dynamics around investing, and Codie shares a detailed case study from her business buying community. She explains pushing women members to negotiate and discuss deals in the main group rather than segregating out of embarrassment. | |
| Final Advice, Episode Conclusion, and Community Engagement | 4 | 1 | 0 | 0 | Codie wraps up the interview, plugs Lewis's book, and provides an outro overview of her business acquisitions curriculum. |