Oct 22, 2025 · 59m · bigdeal
Master MONEY MAKING In 60 Minutes: Everything They Never Taught You | Jenny Just
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gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions
In this in-depth interview, self-made billionaire and Peak6 co-founder Jenny Just joins host Codie Sanchez to share her hard-won principles on risk management, resilience through failure, unconventional talent hiring, and using poker as a masterclass for strategic negotiation and female empowerment.
How this conversation actually went
Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Codie holds 27.6% of the talking time here. How this is scored →
Codie as informed peer 4.0 Guest teaching 3.6 Guest disagreement 1.1 Codie pushing back 1.0
speaking balance: gold is Codie, purple is the guest (3 minute bins)
Sharpest disagreement ▶ 25:17 Pushing back against 'deserving' success
Just rejects the feel-good notion that deserving wealth yields results, emphasizing that market success demands unrelenting hard work, differentiated viewpoints, and execution rather than conviction alone.
Hardest push from Codie ▶ 49:48 Contrasting main street laundromats with scaleSanchez humorously challenges Just on whether someone operating at billionaire scale could ever find satisfaction in small cash-flow assets like a million-dollar laundromat.
Biggest teaching moment ▶ 54:42 Teaching multi-level game theory in poker and businessJust breaks down higher-order game theory, showing how beginners only evaluate their own position whereas master strategists factor in what the counterparty believes about them.
Codie holds their own ▶ 14:33 Sanchez on institutional lending barriersSanchez demonstrates domain command over SBA transaction volume and small business deal flow, detailing her own strategy to purchase a bank rather than deal with outdated underwriting.
the scores for every segment, with the reasoning behind each
| Chapter | Topic | Codie as informed peer | Guest teaching | Guest disagreement | Codie pushing back | Why |
|---|---|---|---|---|---|---|
| Episode Preview: High-Stakes Trading, Calculated Risk, and Reading the Room | 4 | 4 | 1 | 1 | Sanchez guides the conversation smoothly by framing trading mechanics and trading floor culture, while Just breaks down the psychology of compound experience and surviving multi-million-dollar losses in seconds. | |
| Deconstructing Risk Mindsets and Embracing Gradual Risk Scaling | 4 | 3 | 1 | 1 | Sanchez translates Just's quantitative perspective on binary vs. continuous outcomes for the audience, and Just outlines how risk tolerance is gradually conditioned through micro-steps rather than innate bravery. | |
| Toughness, Setting Hard Deadlines, and Saying No to Jamie Dimon | 5 | 2 | 1 | 1 | Sanchez connects Just's story of walking away from Jamie Dimon to her personal relationship boundaries and current SBA bank frustrations, showing mutual rapport and personal deal-making strategy. | |
| Discovering Poker as a Masterclass for Risk and Strategy | 3 | 5 | 1 | 1 | Just explains why poker serves as an accessible proxy for options trading and risk management for women, detailing the inception and global corporate scaling of Poker Power. | |
| Sponsor Segment: Launching with GoDaddy Aero | 4 | 3 | 2 | 1 | After an opening sponsor read, Sanchez runs a rapid-fire quiz on popular wealth aphorisms where Just pushes back against feel-good manifestation tropes in favor of hard work and disciplined defense. | |
| Peak6 Experiments: NHL Analytics and Unconventional Talent Scouting | 4 | 4 | 1 | 1 | Just details unconventional hiring experiments at Peak6 like recruiting hockey analysts who went on to win Stanley Cups, while Sanchez references Wall Street trading cultures and quantitative screening. | |
| Mark-to-Market Discipline, Failure Resumes, and Entrepreneurial Ambition | 4 | 4 | 1 | 1 | Sanchez and Just discuss mark-to-market mindset and maintaining failure resumes, drawing parallels to Google X and prominent hedge fund routines to inoculate against hubris. | |
| Mid-Show Promotion: Main Street over Wall Street and Subscription CTA | 4 | 3 | 1 | 1 | Following a promotional mid-roll, Just explains how everyday operational analogies like fast food and retail inventory shaped options trading systems, while urging listeners to experiment directly with AI coding. | |
| Poker Tells in Business: Multi-Level Thinking and Reading the Room | 4 | 4 | 1 | 1 | Just explains multi-level contextual thinking from poker and how naive overexcitement functions as an entrepreneur's biggest tell, closing with advice on using poker to compress years off career learning curves. |
Statements from this episode (21)
Just: Professional traders lose money on roughly 45 percent of trades
“Starting in trading. Is really humbling. We lose. 40 five percent of the time.”
Just: Largest personal trading loss was tens of millions in seconds
“Tens of millions of dollars. In, in seconds, right? It's not even, you know, a whole day.”
Just: PEAK6 has not had a single losing year in 28 years
“And, you know, we've had 28 years, never had a losing year.”
Just: PEAK6 trades options on 3,000 to 4,000 public companies daily
“We're active in three to 4000 public company names in their option, in their options. Every single day. So we have a very, a broad, really broad portfolio.”
Just: Risk-taking is a learned skill, not an innate personality trait
“As much as I look like I take a lot of risk. Nobody would have called me a risk taker when I was younger. You can actually learn it.”
Just: PEAK6 rejected an equity derivatives deal with Jamie Dimon in 1999
“I said no to Jamie Dimon. So we were, we had a plan A, and it's 28 years later, we've never done our plan A. We were trying to get a bank to be our partner to do over-the-counter equity derivatives. That was what we were, that's what we left to go do. That's w…”
Sanchez: Community members complete $300M in small business deals annually
“Our members do like three hundred million dollars in small business transactions a year.”
Sanchez: Contrarian Thinking platform generates 100 million views per month
“We have a hundred million eyeballs a month. We're doing so many, we're doing more transactions in cumulative than some quarters you are.”
Just: Poker offers the best accessible simulation of options trading risk
“When I saw poker, it was the closest thing I've seen to the training I got as an options trader, right? Because people aren't just going to become options traders. First of all, there's not that many in the world, men or women, and I'm going to go study option…”
Just: Poker Power has taught strategy at 370 companies globally
“Today, now we've taught over 300, I think it's like 370 companies 60 countries”
Just: PEAK6 employs more female capital allocators than any other firm
“I think peak six has done a really good job of bringing, you know, a wide range. Including a lot of females, more than anybody else in the market in terms of capital allocators. People are actually making decisions around money.”
Just: Traders must amortize windfall years over a three-year timeframe
“We tell our traders too, when you have that great year, think about it over a three year timeframe. Don't think about it as today's money, right? We don't want, because traders can be like athletes in many ways, way too much money at too young of an age.”
Just: Former PEAK6 data staff worked on five recent Stanley Cup finalists
“I think the last 12 Stanley Cups, five were either one, I think four, and then one was second place you know, whatever, runner up, whatever you call them, loser. But We're ex-Peak-Six data people. Well, they're data people for the hockey teams, but yeah, ex-Pe…”
Just: Traders must mark to market daily and exit unviable positions
“You know, the one thing as a trader you do, you go home at night, you mark to market everything. If I had to start tomorrow, would I do exactly what I'm doing today? And if I didn't, and if I shouldn't, and I should pivot, I gotta get out. I gotta get out of t…”
Just: PEAK6 held a $13B valuation investment that went to zero
“I mean, you know, we've had some serious investments that have been Really big valuations that have gone to zero. Like we're talking, thirteen billion, a zero.”
Just: Jenny Just keeps a physical list of failed investments on her desk
“Like I just keep my fails on my desk, you know, just the list.”
Just: PEAK6 has built two multi-billion dollar businesses
“So we've created two billion dollar 1,000,000,002 multi-billion dollar businesses.”
Just: PEAK6 built an options trading system using retail inventory models
“It was Walgreens. It was Walmart. Like we created an inventory management system for options trading. And nobody had talked about that before. We literally had off the shelf models where everybody was like the smartest people were using, were creating the best…”
Just: Ignoring downside risk or past failures is a definite red flag
“I think that they have to be aggressive on the offensive opportunity. They do. But if they can't address anything defensively and or they cannot they have not shown where they have failed in the past or acknowledgement of failure in some form or fashion, wheth…”