sales discovery
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jun 8, 2026 by Codie Sanchez · across every show →
Everything said about sales discovery, oldest first
Jun 8, 2026 positive
Sanchez: Framing risk and reputation forces price to compete against consequence
“In sales, everyone fights over this. It's called the price anchor. But the real anchor gets set earlier when you frame the problem. This is called priming. So, let the buyer decide the conversation is about, this is expensive, and you'll spend the rest of it d…”