creators

“What we found is most creators could double their price and see no change in conversion rate.”

“We're going to have AI John's all over the place. We're going to have AI Cody's. We're going to have content ripped off, duplicated, and increasingly I think relevancy is going to be hard.”

“I think one of the worst things you can do as a creator is hire the thing you think the business needs, not the thing you want. And so, take your pain off as the creator before you add in to the need of the business.”

“If you're a creator today and you're not thinking about acquiring businesses and how to get equity and what's called distributing equity, where they keep paying you over time, you're making a huge mistake. If you are only living off of AdSense and you are only…”

“I think burnout actually happens because we don't have processes. If we had processes, and systems, and people, and ways that we followed along to things, we wouldn't burn out.”

“I think we work really hard as a creator, an artist, or writer, whatever, to build an audience, and then you think you have the audience, but actually the audience has you, because now you're afraid of losing it, right?”

“Most creators are exposed to feedback constantly. The result is work shaped by reaction rather than conviction.”

“One of the most powerful things an entrepreneur, a salesperson, a creator, an artist has, is a simple sentence, which is, thank you, it's not for you. It might be for somebody. You should make something for somebody, but if someone rejects you because they are…”

“Writing is like, just, it's just so critical, because it's one of the ways that you practice clarifying your thoughts, like writing is like really clear thinking, so you can't like take that exercise away from yourself, especially as like a, you know, a creato…”