A/B testing
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jul 9, 2024 by Codie Sanchez · across every show →
Everything said about A/B testing, oldest first
Jul 9, 2024
Sanchez: Negative email subject lines boost performance by 20% to 50%
“If you use a subject line that is negative in some way, shape, or form, or kind of gnarly or mean, you can see sometimes somewhere between 20 and almost 50% increase the same content, but just with a gnarly slant as opposed to a positive slant.”