Super Bowl

2 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Jul 17, 2024 by Sebastian Siemiatkowski · said 45 times in 17 episodes since 2023 · across every show →

Mentions by year

brought up most by Alex Kantrowitz (31), M.G. Siegler (7), Ranjan Roy (3), Sebastian Siemiatkowski (1), Molly White (1), Keith Zubchevich (1), Gary Marcus (1)

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2026 24 mentions in 9 episodes 3 per episode
2025 18 mentions in 5 episodes 4 per episode
2024 2 mentions in 2 episodes 1 per episode
2023 1 mention in 1 episode

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Everything said about Super Bowl, oldest first

Jul 17, 2024 neutral
Disclosure
Klarna uses AI for in-app category images, but not major brand campaigns
“Would I do that for my, you know, Super Bowl campaign? No. Would I do that for category pictures in the app that are just there to say, hey, we have shoes, we have this? Yes. That we're already doing and applying.”
Sebastian Siemiatkowski Jul 17, 2024 ▶ 33:39 Did Klarna Really Automate 700 Jobs With AI? — With Sebastian Siemiatkowski
Feb 9, 2026 neutral
Opinion
Kantrowitz: Anthropic's Super Bowl ad targeted enterprise users, not consumers
“The ad was intended, by the way, They released it pre-Super Bowl. You know why? They wanted that ad to take off. People will pay attention to it if it's a Super Bowl ad, and they wanted it to take off so the potential business users of Anthropic would circulat…”
Alex Kantrowitz Feb 9, 2026 ▶ 34:05 Software In Shambles, OpenAI vs. Anthropic Super Brawl, Amazon’s Struggles
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