Apr 2, 2025 · 1h 0m · big-technology

OpenAI Raises $40 billion, Is AI a Letdown?, Musk Sells X to xAI

Alex Kantrowitz · 29m spoken Ranjan Roy · 25m spoken
0:00 / 0:00
▶ Watch on YouTube →

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this episode of the Big Technology Podcast, Alex Kantrowitz and Ranjan Roy examine OpenAI's historic forty-billion-dollar funding round, critique the growing disconnect between AI industry promises and real-world consumer rollouts, and analyze Elon Musk's strategic merger of X into xAI.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Alex holds 54% of the talking time here. How this is scored →

Alex as informed peer 6.0 Guest teaching 4.1 Guest disagreement 2.7 Alex pushing back 2.8
05100:0015:0030:0045:001:00:001:42–10:30 · Alex as informed peer 6/10 Analyzing OpenAI’s Historic Forty-Billion-Dollar Funding Round Alex opens with details on the forty-billion-dollar valuation and tranche structure, while Ranjan contextualizes the headline by separating immediate cash from long-term Stargate data center commitments. Alex challenges Ranjan on why skepticism is warranted when legal agreements are in place.10:31–18:09 · Alex as informed peer 7/10 High Compute Costs Versus the Path to Profitability Alex presents a counter-thesis suggesting OpenAI could achieve profitability by halting frontier scaling and optimizing existing products for its massive user base. Ranjan pushes back directly, comparing this logic to failed startup playbook strategies and highlighting OpenAI's aggressive spending philosophy.18:09–24:07 · Alex as informed peer 7/10 Rapid Consumer AI Adoption and Commercial Utility Alex demonstrates deep domain tracking by reciting user and revenue growth metrics across ChatGPT, Gemini, Copilot, and Claude, as well as concrete enterprise case studies. Ranjan strongly agrees, confirming an inflection point in mainstream consumer adoption from his own observations.24:08–31:11 · Alex as informed peer 5/10 Implementation Limitations and Debating AI in Mental Health Ranjan explains the practical limitations of generative image consistency in professional marketing workflows and later defends structured AI therapy against Alex's skepticism. Alex pushes back playfully on marketing disruption and expresses deep wariness over AI mental health manipulation.31:12–34:53 · Alex as informed peer 6/10 OpenAI’s Open-Weight Strategy and Elon Musk’s Lawsuit Discussing OpenAI's sudden open-weight model announcement, Alex offers a strategic legal hypothesis connecting the timing to neutralizing Elon Musk's lawsuit over OpenAI's for-profit pivot. Ranjan embraces the theory enthusiastically.34:54–43:33 · Alex as informed peer 6/10 Addressing Mainstream Skepticism Over AI’s Practical Impact Analyzing a critical New York Times op-ed, both host and guest dissect the delta between vendor marketing promises and current production realities. Ranjan articulates the industry's branding dilemma while Alex examines the educational and cultural friction described by critics.43:34–50:54 · Alex as informed peer 6/10 Apple Intelligence Bottlenecks and High-Stakes Accuracy Requirements Alex provides a personal example of successfully applying probabilistic LLMs to deterministic inbox tasks, while Ranjan points out that consumer tolerance for errors in personal assistants is nearly zero. They spar over whether consumers possess agency to opt out of operating system-level AI.50:54–55:01 · Alex as informed peer 5/10 Amazon Alexa Plus Rollout and AI Feature Gaps Alex reviews the missing features from Amazon's Alexa Plus launch, prompting Ranjan to differentiate between simple generative capabilities and complex multimodal automation tasks. The exchange remains collaborative with humorous anecdotes about image generation guardrails.55:02–59:59 · Alex as informed peer 6/10 Elon Musk Merges X with xAI and Conclusion Alex outlines the circular financing and platform convergence involved in xAI acquiring X, prompting Ranjan to critique the transaction's paper valuation mechanics and shared advisory structure. Both agree the maneuver represents extraordinary financial engineering.1:42–10:30 · Guest teaching 5/10 Analyzing OpenAI’s Historic Forty-Billion-Dollar Funding Round Alex opens with details on the forty-billion-dollar valuation and tranche structure, while Ranjan contextualizes the headline by separating immediate cash from long-term Stargate data center commitments. Alex challenges Ranjan on why skepticism is warranted when legal agreements are in place.10:31–18:09 · Guest teaching 5/10 High Compute Costs Versus the Path to Profitability Alex presents a counter-thesis suggesting OpenAI could achieve profitability by halting frontier scaling and optimizing existing products for its massive user base. Ranjan pushes back directly, comparing this logic to failed startup playbook strategies and highlighting OpenAI's aggressive spending philosophy.18:09–24:07 · Guest teaching 2/10 Rapid Consumer AI Adoption and Commercial Utility Alex demonstrates deep domain tracking by reciting user and revenue growth metrics across ChatGPT, Gemini, Copilot, and Claude, as well as concrete enterprise case studies. Ranjan strongly agrees, confirming an inflection point in mainstream consumer adoption from his own observations.24:08–31:11 · Guest teaching 6/10 Implementation Limitations and Debating AI in Mental Health Ranjan explains the practical limitations of generative image consistency in professional marketing workflows and later defends structured AI therapy against Alex's skepticism. Alex pushes back playfully on marketing disruption and expresses deep wariness over AI mental health manipulation.31:12–34:53 · Guest teaching 3/10 OpenAI’s Open-Weight Strategy and Elon Musk’s Lawsuit Discussing OpenAI's sudden open-weight model announcement, Alex offers a strategic legal hypothesis connecting the timing to neutralizing Elon Musk's lawsuit over OpenAI's for-profit pivot. Ranjan embraces the theory enthusiastically.34:54–43:33 · Guest teaching 4/10 Addressing Mainstream Skepticism Over AI’s Practical Impact Analyzing a critical New York Times op-ed, both host and guest dissect the delta between vendor marketing promises and current production realities. Ranjan articulates the industry's branding dilemma while Alex examines the educational and cultural friction described by critics.43:34–50:54 · Guest teaching 4/10 Apple Intelligence Bottlenecks and High-Stakes Accuracy Requirements Alex provides a personal example of successfully applying probabilistic LLMs to deterministic inbox tasks, while Ranjan points out that consumer tolerance for errors in personal assistants is nearly zero. They spar over whether consumers possess agency to opt out of operating system-level AI.50:54–55:01 · Guest teaching 4/10 Amazon Alexa Plus Rollout and AI Feature Gaps Alex reviews the missing features from Amazon's Alexa Plus launch, prompting Ranjan to differentiate between simple generative capabilities and complex multimodal automation tasks. The exchange remains collaborative with humorous anecdotes about image generation guardrails.55:02–59:59 · Guest teaching 4/10 Elon Musk Merges X with xAI and Conclusion Alex outlines the circular financing and platform convergence involved in xAI acquiring X, prompting Ranjan to critique the transaction's paper valuation mechanics and shared advisory structure. Both agree the maneuver represents extraordinary financial engineering.1:42–10:30 · Guest disagreement 3/10 Analyzing OpenAI’s Historic Forty-Billion-Dollar Funding Round Alex opens with details on the forty-billion-dollar valuation and tranche structure, while Ranjan contextualizes the headline by separating immediate cash from long-term Stargate data center commitments. Alex challenges Ranjan on why skepticism is warranted when legal agreements are in place.10:31–18:09 · Guest disagreement 4/10 High Compute Costs Versus the Path to Profitability Alex presents a counter-thesis suggesting OpenAI could achieve profitability by halting frontier scaling and optimizing existing products for its massive user base. Ranjan pushes back directly, comparing this logic to failed startup playbook strategies and highlighting OpenAI's aggressive spending philosophy.18:09–24:07 · Guest disagreement 1/10 Rapid Consumer AI Adoption and Commercial Utility Alex demonstrates deep domain tracking by reciting user and revenue growth metrics across ChatGPT, Gemini, Copilot, and Claude, as well as concrete enterprise case studies. Ranjan strongly agrees, confirming an inflection point in mainstream consumer adoption from his own observations.24:08–31:11 · Guest disagreement 5/10 Implementation Limitations and Debating AI in Mental Health Ranjan explains the practical limitations of generative image consistency in professional marketing workflows and later defends structured AI therapy against Alex's skepticism. Alex pushes back playfully on marketing disruption and expresses deep wariness over AI mental health manipulation.31:12–34:53 · Guest disagreement 2/10 OpenAI’s Open-Weight Strategy and Elon Musk’s Lawsuit Discussing OpenAI's sudden open-weight model announcement, Alex offers a strategic legal hypothesis connecting the timing to neutralizing Elon Musk's lawsuit over OpenAI's for-profit pivot. Ranjan embraces the theory enthusiastically.34:54–43:33 · Guest disagreement 2/10 Addressing Mainstream Skepticism Over AI’s Practical Impact Analyzing a critical New York Times op-ed, both host and guest dissect the delta between vendor marketing promises and current production realities. Ranjan articulates the industry's branding dilemma while Alex examines the educational and cultural friction described by critics.43:34–50:54 · Guest disagreement 4/10 Apple Intelligence Bottlenecks and High-Stakes Accuracy Requirements Alex provides a personal example of successfully applying probabilistic LLMs to deterministic inbox tasks, while Ranjan points out that consumer tolerance for errors in personal assistants is nearly zero. They spar over whether consumers possess agency to opt out of operating system-level AI.50:54–55:01 · Guest disagreement 2/10 Amazon Alexa Plus Rollout and AI Feature Gaps Alex reviews the missing features from Amazon's Alexa Plus launch, prompting Ranjan to differentiate between simple generative capabilities and complex multimodal automation tasks. The exchange remains collaborative with humorous anecdotes about image generation guardrails.55:02–59:59 · Guest disagreement 1/10 Elon Musk Merges X with xAI and Conclusion Alex outlines the circular financing and platform convergence involved in xAI acquiring X, prompting Ranjan to critique the transaction's paper valuation mechanics and shared advisory structure. Both agree the maneuver represents extraordinary financial engineering.1:42–10:30 · Alex pushing back 3/10 Analyzing OpenAI’s Historic Forty-Billion-Dollar Funding Round Alex opens with details on the forty-billion-dollar valuation and tranche structure, while Ranjan contextualizes the headline by separating immediate cash from long-term Stargate data center commitments. Alex challenges Ranjan on why skepticism is warranted when legal agreements are in place.10:31–18:09 · Alex pushing back 4/10 High Compute Costs Versus the Path to Profitability Alex presents a counter-thesis suggesting OpenAI could achieve profitability by halting frontier scaling and optimizing existing products for its massive user base. Ranjan pushes back directly, comparing this logic to failed startup playbook strategies and highlighting OpenAI's aggressive spending philosophy.18:09–24:07 · Alex pushing back 1/10 Rapid Consumer AI Adoption and Commercial Utility Alex demonstrates deep domain tracking by reciting user and revenue growth metrics across ChatGPT, Gemini, Copilot, and Claude, as well as concrete enterprise case studies. Ranjan strongly agrees, confirming an inflection point in mainstream consumer adoption from his own observations.24:08–31:11 · Alex pushing back 4/10 Implementation Limitations and Debating AI in Mental Health Ranjan explains the practical limitations of generative image consistency in professional marketing workflows and later defends structured AI therapy against Alex's skepticism. Alex pushes back playfully on marketing disruption and expresses deep wariness over AI mental health manipulation.31:12–34:53 · Alex pushing back 3/10 OpenAI’s Open-Weight Strategy and Elon Musk’s Lawsuit Discussing OpenAI's sudden open-weight model announcement, Alex offers a strategic legal hypothesis connecting the timing to neutralizing Elon Musk's lawsuit over OpenAI's for-profit pivot. Ranjan embraces the theory enthusiastically.34:54–43:33 · Alex pushing back 2/10 Addressing Mainstream Skepticism Over AI’s Practical Impact Analyzing a critical New York Times op-ed, both host and guest dissect the delta between vendor marketing promises and current production realities. Ranjan articulates the industry's branding dilemma while Alex examines the educational and cultural friction described by critics.43:34–50:54 · Alex pushing back 4/10 Apple Intelligence Bottlenecks and High-Stakes Accuracy Requirements Alex provides a personal example of successfully applying probabilistic LLMs to deterministic inbox tasks, while Ranjan points out that consumer tolerance for errors in personal assistants is nearly zero. They spar over whether consumers possess agency to opt out of operating system-level AI.50:54–55:01 · Alex pushing back 2/10 Amazon Alexa Plus Rollout and AI Feature Gaps Alex reviews the missing features from Amazon's Alexa Plus launch, prompting Ranjan to differentiate between simple generative capabilities and complex multimodal automation tasks. The exchange remains collaborative with humorous anecdotes about image generation guardrails.55:02–59:59 · Alex pushing back 2/10 Elon Musk Merges X with xAI and Conclusion Alex outlines the circular financing and platform convergence involved in xAI acquiring X, prompting Ranjan to critique the transaction's paper valuation mechanics and shared advisory structure. Both agree the maneuver represents extraordinary financial engineering.

speaking balance: gold is Alex, purple is the guest (3 minute bins)

0:00 · Alex 83.3% · guest 16.7%0:00 · Alex 83.3% · guest 16.7%3:00 · Alex 36.6% · guest 63.4%3:00 · Alex 36.6% · guest 63.4%6:00 · Alex 40.4% · guest 59.6%6:00 · Alex 40.4% · guest 59.6%9:00 · Alex 47.2% · guest 52.8%9:00 · Alex 47.2% · guest 52.8%12:00 · Alex 53.8% · guest 46.2%12:00 · Alex 53.8% · guest 46.2%15:00 · Alex 62.5% · guest 37.5%15:00 · Alex 62.5% · guest 37.5%18:00 · Alex 85.7% · guest 14.3%18:00 · Alex 85.7% · guest 14.3%21:00 · Alex 62.5% · guest 37.5%21:00 · Alex 62.5% · guest 37.5%24:00 · Alex 8.7% · guest 91.3%24:00 · Alex 8.7% · guest 91.3%27:00 · Alex 55.3% · guest 44.7%27:00 · Alex 55.3% · guest 44.7%30:00 · Alex 55.7% · guest 44.3%30:00 · Alex 55.7% · guest 44.3%33:00 · Alex 78.7% · guest 21.3%33:00 · Alex 78.7% · guest 21.3%36:00 · Alex 45.8% · guest 54.2%36:00 · Alex 45.8% · guest 54.2%39:00 · Alex 78% · guest 22%39:00 · Alex 78% · guest 22%42:00 · Alex 54.4% · guest 45.6%42:00 · Alex 54.4% · guest 45.6%45:00 · Alex 51.1% · guest 48.9%45:00 · Alex 51.1% · guest 48.9%48:00 · Alex 30.4% · guest 69.6%48:00 · Alex 30.4% · guest 69.6%51:00 · Alex 44.4% · guest 55.6%51:00 · Alex 44.4% · guest 55.6%54:00 · Alex 66.8% · guest 33.2%54:00 · Alex 66.8% · guest 33.2%57:00 · Alex 38.3% · guest 61.7%57:00 · Alex 38.3% · guest 61.7%1:00:00 · Alex 0% · guest 0%1:00:00 · Alex 0% · guest 0%
Sharpest disagreement ▶ 16:37 Ranjan rejects the optimize-and-profit pivot thesis

Ranjan directly challenges Alex's hypothesis that OpenAI could easily scale back compute spending and become profitable, citing historical startup failures with user-acquisition models.

Hardest push from Alex ▶ 49:47 Alex pushes back on consumer powerlessness regarding Apple Intelligence

Alex refuses Ranjan's framing that users have no agency against Apple's integrated AI, arguing consumers retain choice and can simply turn off features they dislike.

Biggest teaching moment ▶ 2:38 Ranjan breaks down the reality behind the forty-billion-dollar headline

Ranjan educates the audience and refocuses Alex by explaining that the headline forty billion dollars includes long-term, conditional data center infrastructure funding rather than immediate liquid capital.

Alex holds their own ▶ 33:20 Alex connects open-weight releases to defeating Elon Musk's lawsuit

Alex displays sharp strategic analysis by explaining how OpenAI releasing open weights provides immediate legal defense against Musk's claims of abandoning its founding mission.

the scores for every segment, with the reasoning behind each
ChapterTopicAlex as informed peerGuest teachingGuest disagreementAlex pushing backWhy
Analyzing OpenAI’s Historic Forty-Billion-Dollar Funding Round 6533 Alex opens with details on the forty-billion-dollar valuation and tranche structure, while Ranjan contextualizes the headline by separating immediate cash from long-term Stargate data center commitments. Alex challenges Ranjan on why skepticism is warranted when legal agreements are in place.
High Compute Costs Versus the Path to Profitability 7544 Alex presents a counter-thesis suggesting OpenAI could achieve profitability by halting frontier scaling and optimizing existing products for its massive user base. Ranjan pushes back directly, comparing this logic to failed startup playbook strategies and highlighting OpenAI's aggressive spending philosophy.
Rapid Consumer AI Adoption and Commercial Utility 7211 Alex demonstrates deep domain tracking by reciting user and revenue growth metrics across ChatGPT, Gemini, Copilot, and Claude, as well as concrete enterprise case studies. Ranjan strongly agrees, confirming an inflection point in mainstream consumer adoption from his own observations.
Implementation Limitations and Debating AI in Mental Health 5654 Ranjan explains the practical limitations of generative image consistency in professional marketing workflows and later defends structured AI therapy against Alex's skepticism. Alex pushes back playfully on marketing disruption and expresses deep wariness over AI mental health manipulation.
OpenAI’s Open-Weight Strategy and Elon Musk’s Lawsuit 6323 Discussing OpenAI's sudden open-weight model announcement, Alex offers a strategic legal hypothesis connecting the timing to neutralizing Elon Musk's lawsuit over OpenAI's for-profit pivot. Ranjan embraces the theory enthusiastically.
Addressing Mainstream Skepticism Over AI’s Practical Impact 6422 Analyzing a critical New York Times op-ed, both host and guest dissect the delta between vendor marketing promises and current production realities. Ranjan articulates the industry's branding dilemma while Alex examines the educational and cultural friction described by critics.
Apple Intelligence Bottlenecks and High-Stakes Accuracy Requirements 6444 Alex provides a personal example of successfully applying probabilistic LLMs to deterministic inbox tasks, while Ranjan points out that consumer tolerance for errors in personal assistants is nearly zero. They spar over whether consumers possess agency to opt out of operating system-level AI.
Amazon Alexa Plus Rollout and AI Feature Gaps 5422 Alex reviews the missing features from Amazon's Alexa Plus launch, prompting Ranjan to differentiate between simple generative capabilities and complex multimodal automation tasks. The exchange remains collaborative with humorous anecdotes about image generation guardrails.
Elon Musk Merges X with xAI and Conclusion 6412 Alex outlines the circular financing and platform convergence involved in xAI acquiring X, prompting Ranjan to critique the transaction's paper valuation mechanics and shared advisory structure. Both agree the maneuver represents extraordinary financial engineering.

Statements from this episode (16)

Assertion Supported
OpenAI Finalizes $40B Funding Round at $300B Valuation
“OpenAI has finalized forty billion dollars in funding at a 300 Billion dollar valuation. That is according to Bloomberg.”
Alex Kantrowitz Apr 2, 2025 ▶ 1:46
Assertion Contradicted
Roy: OpenAI Forecasts Profitability in 2028 After $7B 2027 Burn
“They're supposed to turn profitable, if we, you remember the numbers, in twenty-twenty-eight, after burning seven billion dollars in twenty-twenty-seven.”
Ranjan Roy Apr 2, 2025 ▶ 5:12
Assertion Partly supported
Roy: OpenAI Syndicate Investors Are Paying a 100x Revenue Multiple
“They're on track to make 3.7 billion dollars this year. They're forecasting to triple that next year to 12.5 billion dollars. So first thing, the valuation, and this is kind of what blows my mind, the 2.5 billion dollar syndicate of KOTU, Altimeter, Thrive, Th…”
Ranjan Roy Apr 2, 2025 ▶ 6:47
Assertion Supported
Roy: One-Third of OpenAI's Projected $28B Revenue Comes from SoftBank
“They're expecting next year, 12 and a half billion. That's gonna then go to twenty eight billion dollars, and a third of that revenue is going to come from SoftBank. SoftBank spending on OpenAI for all of its own companies and portfolio companies.”
Ranjan Roy Apr 2, 2025 ▶ 7:26
What-if
Kantrowitz: OpenAI could be profitable by halting model scaling for efficiency
“If open AI stopped development today and just found a way to make what's in ChatGPT more efficient, they could run a profitable business with that five hundred million or that billion users.”
Alex Kantrowitz Apr 2, 2025 ▶ 16:01
Assertion Supported
Kantrowitz: ChatGPT Reached 500M Weekly Active Users, Adding 400M in One Year
“Five hundred million people use ChatGPT every week. It's not just the number, but it's the velocity to which they got there in March, 20, 24. So a year ago, they had a hundred million users vetted four hundred million. In in a year, which is crazy.”
Alex Kantrowitz Apr 2, 2025 ▶ 18:28
Assertion Supported
Kantrowitz: OpenAI Reached 20M Paid Subscribers, Up From 15.5M
“ChatGPT revenue surges 30% in just three months. And the company, they say, has hit twenty million paid subscribers. This is something that OpenAI has disclosed. That's up from 15.5 million at the end of last year.”
Alex Kantrowitz Apr 2, 2025 ▶ 18:50
Assertion Supported
Kantrowitz: SimilarWeb Data Shows Gemini at 10.9M and DeepSeek at 16.5M Daily Visits
“Google's Gemini web traffic grew to 10.9 million average daily visits worldwide in March. That's up seven, four, 7.4% month over month, while daily visits to Copilot, that's Microsoft's bot, Increased to 2.4 million, up 2.1% from February. SimilarWeb also says…”
Alex Kantrowitz Apr 2, 2025 ▶ 19:44
Opinion
Roy: Generative AI image tools remain too inconsistent for marketing use
“I have been working with a lot of generative image, generative AI image especially for marketing and advertising over the last couple of years, and it's gotten a lot better, but to really get it consistent and good enough to push into the marketing sphere, unl…”
Ranjan Roy Apr 2, 2025 ▶ 25:04
Assertion Supported
Dartmouth trial shows AI chatbot TheraBot matches traditional therapy outcomes
“There is a study out of Dartmouth, again, from the information, that says that a custom-built AI chatbot called TheraBot reduced patient symptoms at a level comparable to traditional therapy. People with depression reported 51% better, feeling 51% better on av…”
Alex Kantrowitz Apr 2, 2025 ▶ 27:29
Assertion Supported
OpenAI plans to release its first open-weight reasoning model since GPT-2
“OpenAI is planning to release an open weight language model in the coming months. This is from Sam Altman. We are excited to release a powerful new open weight language model. With reasoning in the next coming months, we want to talk to developers about how to…”
Alex Kantrowitz Apr 2, 2025 ▶ 31:12
Opinion
Roy: OpenAI still operates as a research house, not a capitalist business
“OpenAI to me still lives as kind of a research house and versus like a fully operational capitalist business. To me, there's still this, they want to be A leader among the research community. They want to be a leader among AI thinkers.”
Ranjan Roy Apr 2, 2025 ▶ 32:03
Prediction Not checkable as stated
Roy: AI Industry Faces a 2025 Reckoning and Falling User Numbers
“I think this year there's going to be a reckoning with it, that when you are promising too much, at a certain point, consumer fatigue is going to hit in. It's going to hit, and people, you might see those user numbers start dropping, and then you can actually …”
Ranjan Roy Apr 2, 2025 ▶ 39:16
Opinion
Roy: Apple's Blunder Was Promising Everything at Once With AI
“So I think Apple, the biggest letdown, and again, going back to the gap between promise and reality, is they essentially promised everything all at once to everyone. Rather, rather than being like, okay, let's solve the, go to your inbox and answer all of your…”
Ranjan Roy Apr 2, 2025 ▶ 45:46
Assertion Supported
Kantrowitz: X data is definitely being used to train xAI models
“All your X data was going to be used to train these models anyway, and now it definitely is, and there's no getting away from it.”
Alex Kantrowitz Apr 2, 2025 ▶ 56:11
Opinion
Musk's merger of X into xAI was brilliant financial engineering
“I think it was a great buy for Elon Musk from a business standpoint because he still owns it, no cash changed hands, and he got to just label A valuation that he wanted to on a property that is not worth that. So that kind of financial engineering, I think we …”
Ranjan Roy Apr 2, 2025 ▶ 59:03
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 300 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.