Siri

“And the things that we've been promised around agentic AI running across various apps and taking actions and being able to use Siri in a meaningful way on par with ChatGPT audio or ChatGPT voice. None of that is coming anytime soon.”

“Does Apple have the track record to let us think that it's going to be able to pull off Siri? I don't think so. There's nothing that Apple has done to this point to show us that it can upgrade Siri in a meaningful way.”

“If this works, what does that, that eliminates a lot of apps. That eliminates ton, apps could become simple actions.”

“If no one is upgrading their iPhone, which I do not think this creates a compelling case in any way, and they're not even saying it is because if you're telling me that it's going to be nine months to a year from now before I can create generative emoji, or in…”

“And I think it's not going to be too long until we see Apple build a product like this of their own, if not one with an enhanced Siri to hit one of your most favorite things.”

“Apple purchased Siri Steve Jobs, and they, in 2010, they took Siri as it was and reinvented it for the Apple purposes, so that would access Apple Calendar, Apple Mail, All of those things.”

“When we first created Siri, our vision was very specific. It was a do engine. For, instead of a search engine. And what we meant by a do engine was Understand a person's intent, a request to do something. It always had to be a request to do something. Buy me a…”

“Apple intelligence cannot find our flight information in our email when you ask Siri, which they pitched us as agentic, and that's my momentary Apple intelligence bashing”

“My theory, which I think was borne out, was like, that maybe the kids wouldn't be weirded out by it in the same way that adults are, because they've grown up with Synthetic voices. Like, they've heard Siri. They've heard Google giving directions. Like, all tha…”

“OpenAI already did it, and so either Apple just, you know, fully, more fully bakes it in, which I still think, by the way, they should probably do with Siri while they rebuild Siri, right? Just totally outsource it to ChatGPT.”

“They're just sort of not talking about it because they literally can't right now because they had to rejigger the whole team. They have to sort of, if not completely start over from scratch, at least sort of look at everything from, you know, starting over fro…”

“I think that's actually a fine strategy, but only if your AI works really well. And well, the state of Siri the actual ship stuff over the past 15 or so years suggests that it doesn't. They have to get their AI house in order and catch up”

“They've got to replace Siri with something else, whether it be ChatGPT, or Claude, or Google Gemini, or one of the other products, because this is just really table stakes stuff that they should, you know, they've been working on Siri for 15 plus years”

“One of the reasons that I would worry about Apple going forward is they don't have the right internal mentality about doing this stuff, and you can see it in the sort of products that they've shipped to date, specifically, obviously, with Siri, Where they're c…”

“Apple has been leaning towards using a custom built Google Gemini model for the summarizer. And it's also considering using a Google model for the planner function as well.”

“The company's reached a formal agreement this week for Apple to evaluate and test a Google developed AI model to help power the voice assistant.”

“And the other one is Anthropic, which, you know, was going to charge so much money that it seems like it potentially lost this deal based off of, The cash.”

“Having Gemini integrated into the like system layer of the phone is so different Than trying to use Siri.”

“Apple I will admit, they, I have lost faith. Like, the demos they did with Siri two, a year and a half ago now, or two, a year ago, like, I don't, until I actually see the live translation in action working well, I just don't believe that it's real.”

“No one is gonna book a ticket, let AI book the ticket for them for a long time.”

“They have obviously the deal in place with Google to use Gemini and Gemini is going to underpin You know, the Siri models and now the new reports that they're going to allow other third parties potentially to come in there, including obviously they've already…”

“They, let me just say they had iPhone sales grow 21.7%. They don't have AI on the iPhone. Siri sucks. It's just the counterpoint to what we've been saying. They had quarterly sales of a 101 hundred and eleven billion.”

“The ChatGPT integration into Siri was one of the single worst product experiences I have ever seen. It was so clunky bad that, like, if a Series A startup put out something like that, I would be ashamed of it.”

“It's surprising how Siri for, Siri or iMessage, for example, have been so impossibly slow to keep pace with what appear to be things that AI startups with 10 or 12 people have been extraordinarily successful at, like text to speech or speech to text. Granola, …”

“I just hope, I want them to, I don't think they can.”

“I think it's gonna work. I think that the bar was also so low that they have to just show a little incremental progress, and everyone's gonna be like, wow, they did it, and I think that's absolutely what's gonna happen. They will clear the bar.”

“They put the person on Vision Pro on Siri and he fixed it. Wait, Mike Rockwell.”

“I don't think the new Siri is going to be that. So I'm just like not a believer in Apple for that reason.”

“Siri is not gonna blow anyone away who's been day-to-day living with OpenAI and Anthropa and Claude but it's certainly gonna be good enough for the masses, and I think that they're gonna get some new experiences that those are not as versed in AI that they'll …”

“Well, and this is one of those devices that's apparently been on hold forever because AI wasn't ready, right? Siri was so bad that they had to postpone the release of this and maybe a few other devices, including new versions of the HomePod and Apple TV.”