Adobe, every mention
58 scenes, the whole family · ← back to Adobe
tap a year for its mentions
every year anyone Benedict Evans 90Toni Cowan-Brown 14Toni Campbell 1
Verbatim, from the transcripts: the passages where Adobe comes up
The AI presentation
- ▶ 7:58 Benedict Evans Um, and then there was AOL, and Pointcast, and Flash, and plugins, and portals, and Netscape, and everything, no one kind of knew what questions to ask, and how any of this was going to work, and, and, and, and Google was five years away,…
Ai eats the world
- ▶ 17:00 Benedict Evans Like you couldn't put Photoshop in a browser in 95. 2 times in the scene
The AI summer
- ▶ 10:21 Benedict Evans Yeah, and you can see this, of course, with Adobe, that on the one hand, you add, you add generative fill to Photoshop, because of course you do.
- ▶ 10:21 Benedict Evans Yeah, and you can see this, of course, with Adobe, that on the one hand, you add, you add generative fill to Photoshop, because of course you do.
- ▶ 10:28 Benedict Evans But on the other hand, you start, you create Firefly, which is a system for actually making new images.
Looking for AI use-cases
- ▶ 6:26 Benedict Evans I need a word processor, or I need AutoCAD, or I need Photoshop, or whatever it is.
Google Gemini and AI bias
- ▶ 16:14 Benedict Evans And, like, I get it, but we don't ban Photoshop. 4 times in the scene
AI and Everything Else
- ▶ 32:33 Benedict Evans It will be Adobe. 2 times in the scene
- ▶ 32:34 Benedict Evans It will be Flash and Java.
Bundling/Unbundling AI
- ▶ 6:30 Benedict Evans And yes, there's iteration to this, so yes, you know, if you're doing this in, in, in, in, what's Adobe's tool, Firefly?
- ▶ 6:30 Benedict Evans And yes, there's iteration to this, so yes, you know, if you're doing this in, in, in, in, what's Adobe's tool, Firefly?
Working out AI questions
- ▶ 12:16 Benedict Evans That's like creative cloud kind of territory.
- ▶ 12:18 Benedict Evans You know, that's Photoshop kind of money.
- ▶ 15:09 Toni Campbell That's, I had never thought of that in the sense of just like, I'm thinking about like when we do, for example, our podcast and we record and I'm thinking about the sequencing and all the different tools I use to come out with an output…
- ▶ 17:36 Benedict Evans You can go in with Photoshop and take that out.
- ▶ 24:00 Benedict Evans Get the intern to use the Photoshop clone tool to put more grass in that picture. 4 times in the scene
Buzzfeed News, Reddit and OpenAI
- ▶ 13:07 Benedict Evans Um, I mean, I mean, we talked about, when we talked about this, when we talked about copyright, I am not worried about people making new images in that I think we've, on the one hand, we've had fake images with Photoshop.
GPT-4 is here, now what?
- ▶ 5:32 Benedict Evans We've had Adobe launch Firefly, which is basically a more controlled and professionalized version of mid-journey and stable diffusion. 2 times in the scene
- ▶ 5:32 Benedict Evans We've had Adobe launch Firefly, which is basically a more controlled and professionalized version of mid-journey and stable diffusion.
- ▶ 24:26 Benedict Evans Um, we've had Photoshop since the nineties. 2 times in the scene
Generative search
- ▶ 2:55 Benedict Evans And so in something like Photoshop, like fill in more clouds here.
ChatGPT and the Imagenet Moment
- ▶ 21:18 Benedict Evans No, no more than Photoshop was.
How many metaverses?
- ▶ 25:44 Benedict Evans And the same thing here, and the idea that there's just kind of one standard that, like, it's like saying that Excel and Photoshop have to be interoperable. 3 times in the scene
Wondering about generative AI
- ▶ 18:22 Benedict Evans So, and, and, and the comparison that always comes up here, I think is with, um, with Photoshop, but we sort of, because, you know, any image, we know, and of course, you know, movies now, we know that nothing in a movie is actually what… 3 times in the scene
- ▶ 24:12 Toni Cowan-Brown Especially if the images are Photoshopped, what's the difference?
Figma, unbundling and $20bn of antitrust
- ▶ 0:03 Toni Cowan-Brown Today we're talking about Figma and Adobe.
- ▶ 1:42 Benedict Evans Like, obviously you'll never be able to do Photoshop in a web browser. 3 times in the scene
- ▶ 3:31 Benedict Evans Not a graphic designer, but you put this in sort of very simple terms is people were using illustrator and or Photoshop to comp up images of, um, what an interface should look like.
- ▶ 5:41 Benedict Evans That was sort of using Photoshop, but Photoshop wasn't actually very good for it. 6 times in the scene
- ▶ 6:17 Benedict Evans The interesting thing here is, is, um, you know, Adobe, meanwhile, much like Microsoft, Adobe moved Photoshop to a subscription model. 4 times in the scene
- ▶ 6:33 Benedict Evans And they moved the whole of Adobe Creative Suite to the subscription.
- ▶ 6:55 Benedict Evans Whereas this moves it to the browser and gives you this whole, it does less than Photoshop or Illustrator on one axis, but it has this whole bunch of new stuff on another axis and so pulls this whole new market in.
- ▶ 8:59 Benedict Evans Um, and there was Adobe had a product called PageMaker. 3 times in the scene
- ▶ 12:37 Benedict Evans So there's this whole question of like, does this become a feature or not, which takes you back to, um, takes you back to Adobe, which is why does Adobe spend twenty billion dollars to buy this fucking thing?
- ▶ 12:57 Benedict Evans You know, it is going to grow, expand and take over all of Photoshop and all of Illustrator.
- ▶ 12:57 Benedict Evans You know, it is going to grow, expand and take over all of Photoshop and all of Illustrator. 3 times in the scene
- ▶ 15:46 Benedict Evans The average journalist or politician who says things like, I mean, I get Europeans who talk to me about the big techs, and I don't think they have Adobe in mind. 3 times in the scene
- ▶ 20:44 Toni Cowan-Brown And I don't know if you've said this, but they were purchased by Adobe, correct? 9 times in the scene
- ▶ 22:03 Benedict Evans All of the, sorry, I keep calling it CS, it's Creative Cloud now, which is, it is a nice name. 2 times in the scene
- ▶ 22:50 Benedict Evans Yes, whereas Photoshop by itself is, um, 20 pounds a month. 2 times in the scene
- ▶ 27:33 Toni Cowan-Brown And I believe to your point, by the way, Figma is going under the purview, I think, of the, the vice president of creative cloud, I think, isn't it?
- ▶ 27:52 Benedict Evans The other interesting thing is, of course, that every time you go to, you know, Adobe's website, and, you know, particularly the creative part, what we haven't talked about at all, incidentally, is how much of Adobe is actually not… 4 times in the scene
- ▶ 28:51 Benedict Evans 30 years ago, when Adobe, when Photoshop was created, there were no interfaces to design.
- ▶ 29:35 Benedict Evans Ok, Creative Cloud. 2 times in the scene
- ▶ 35:05 Benedict Evans Um, and so does this just become, does these all just become new Photoshop features or did these fundamentally break apart what the market for this stuff is?
Metaverse - how to be wrong in the right way
- ▶ 10:41 Benedict Evans They didn't have to make Photoshop and Autodesk and SAP.
The Evolution of networks
- ▶ 24:56 Benedict Evans And so the step is basically, can you get to an order of magnitude more people by taking the Adobe tool, the Squarespace tool, the Microsoft tool, and making it a step change easier in order to reach another kind of layer of another,…
- ▶ 27:55 Toni Cowan-Brown Editing videos, and he said it's gonna have to be Adobe Premiere, and I was like, how much is this gonna make me cry? 2 times in the scene
What we know about web 3 so far
- ▶ 40:35 Benedict Evans Or maybe you'd have talked about Flash and Adobe.
The Meta reality
- ▶ 28:24 Benedict Evans It's, you know, it's just a little, unless you've read what the labels were in the boxes and realized that you were collaborating with people across the country.
Games and Roblox
- ▶ 33:47 Benedict Evans There was also incidentally another of these sort of John the Baptist things that there was a whole world of, of, of web-based casual games on flash. 2 times in the scene
Telcos and Tesla
- ▶ 20:02 Benedict Evans Because now there was actually a use case, because before without the internet, the only reason to get a PC was basically run Microsoft Office, or run something very specific like Photoshop.
Creativity and Optimism
- ▶ 37:53 Benedict Evans Photoshop still amazes us, but airbrushing goes back to the tens and twenties.
The Business of publishing
- ▶ 5:30 Benedict Evans Funny, I know, um, Johnny Caldor at PubPig, which is the other side of this, um, because there was the whole let's make our own magazine platform, which was spectacularly expensive, and then there was the Adobe product, which was sort of a… 2 times in the scene
Paying attention to Apple again
- ▶ 23:25 Benedict Evans They've got the software it came with, they installed Zoom, and maybe Office, or maybe Photoshop, and that's kind of it.
The history of doom-scrolling
- ▶ 7:30 Benedict Evans Yeah, so it's Squarespace, WordPress, Microsoft Word, PowerPoint, Photoshop.
- ▶ 17:14 Benedict Evans Like, well, that illustration was done in Photoshop.
The paradox of Apple
- ▶ 11:17 Benedict Evans I mean, there's a small number of people running Excel and Photoshop, but you know, for four billion people out there who have a smartphone, it's their main computer.