Adobe

includes Adobe Photoshop, Adobe Creative Cloud, Adobe Flash, Adobe Illustrator, Adobe Firefly, Adobe Premiere Pro

13 statements across 3 episodes · 4 bullish · 3 bearish · 2 people on the record · first statement Sep 19, 2022 by Benedict Evans · said 105 times in 26 episodes since 2020 · across every show →

Mentions by year, the whole family

brought up most by Benedict Evans (90), Toni Cowan-Brown (14), Toni Campbell (1)

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2025 1 mention in 1 episode
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2022 62 mentions in 6 episodes 10 per episode
2021 11 mentions in 8 episodes 1 per episode
2020 1 mention in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Adobe, oldest first

Sep 19, 2022 neutral
Insight
Evans: Founders wanting autonomy shouldn't take $20 billion acquisitions
“Yeah, you're going to reach a point where, like, if you didn't want to be part of Adobe, then you shouldn't have taken the fucking twenty billion dollars. Which was always the problem with WhatsApp. Like, and yes, there were all sorts of things about broken pr…”
Benedict Evans Sep 19, 2022 ▶ 26:50 Figma, unbundling and $20bn of antitrust
Sep 19, 2022
Insight
Evans: Disruptive tools add capabilities legacy software structurally cannot match
“What tends to happen is that firstly, firstly, so there's two bits to this. Firstly, the new tool tends to be bad at the things that the old tool is valued for, but add some completely new kind of capability. That turns out to be structurally extremely difficu…”
Benedict Evans Sep 19, 2022 ▶ 2:42 Figma, unbundling and $20bn of antitrust
Sep 19, 2022 neutral
Assertion Supported
Evans: Adobe's $20B Figma acquisition is a top 10 software deal
“So yes, it's certainly a top 10 software acquisition.”
Benedict Evans Sep 19, 2022 ▶ 0:49 Figma, unbundling and $20bn of antitrust
Sep 19, 2022 neutral
Insight
Evans: Retrofitting Collaboration Onto Legacy Binary Software Requires Building New Products
“It's really difficult to add that real time, multiple people working on it, multiple people collaborating at the same time to like a 50 meg binary file that was never intended for that and software that was never built for that. And so you'd almost kind of hav…”
Benedict Evans Sep 19, 2022 ▶ 13:20 Figma, unbundling and $20bn of antitrust
Sep 19, 2022 bullish
Prediction Not checkable as stated
Evans: Figma will grow to replace all of Photoshop and Illustrator
“This is clearly an existential question because this thing is going to grow. You know, it is going to grow, expand and take over all of Photoshop and all of Illustrator. It's going to be the better way of doing that in a way that Google docs never really did f…”
Benedict Evans Sep 19, 2022 ▶ 12:49 Figma, unbundling and $20bn of antitrust
Sep 19, 2022 positive
Opinion
Evans: Adobe copied Disney's playbook by acquiring all cool creative tools
“Adobe has basically done what Disney did in movies. They bought all the cool shit, and it's all Adobe.”
Benedict Evans Sep 19, 2022 ▶ 23:59 Figma, unbundling and $20bn of antitrust
Sep 19, 2022 negative
Assertion Supported
Evans: Adobe's Market Cap Dropped Over $20 Billion on Figma Deal Announcement
“The market cap was down more than twenty billion dollars.”
Benedict Evans Sep 19, 2022 ▶ 12:45 Figma, unbundling and $20bn of antitrust
Sep 19, 2022 positive
Insight
Evans: Video collaboration TAM is much larger than video editing TAM
“The TAM for the collaboration around the video edit was actually much bigger than the TAM for the video edit.”
Benedict Evans Sep 19, 2022 ▶ 20:58 Figma, unbundling and $20bn of antitrust
Sep 19, 2022 neutral
Assertion Supported
Evans: Adobe bought Frame.io for $1.25B, matching Avid's entire market cap
“Adobe bought that for like one and a quarter from memory. Which interestingly was roughly the same as Avid's market cap and Avid is the leader in pro video editing.”
Benedict Evans Sep 19, 2022 ▶ 20:47 Figma, unbundling and $20bn of antitrust
Sep 19, 2022 positive
Opinion
Evans: Microsoft buying Figma would make more strategic sense than Adobe
“It would have been actually strategically much more interesting for Microsoft to buy this, whereas for Adobe it's just really fucking obvious. Of course they should buy it, and they should have bought it five years ago.”
Benedict Evans Sep 19, 2022 ▶ 17:17 Figma, unbundling and $20bn of antitrust
Sep 19, 2022 negative
Opinion
Cowan-Brown: Adobe does not intentionally listen to its customers like Figma
“Adobe isn't, I think, right up there as one of those companies that you know, intentionally listens to their customers, but also they're much bigger than Figma.”
Toni Cowan-Brown Sep 19, 2022 ▶ 7:42 Figma, unbundling and $20bn of antitrust
Mar 27, 2023 negative
Opinion
Evans: Midjourney is not a product yet, just a Discord channel
“So they've kind of productized mid journey because mid journey basically isn't a product at the moment. It's a discord channel.”
Benedict Evans Mar 27, 2023 ▶ 5:48 GPT-4 is here, now what?
Mar 3, 2024 neutral
Prediction Not checkable as stated
Evans: Tech giants cannot stop open-source AI image generation
“One of them is that the models are open source and the compute will get better and the models will get more efficient. And so if you want to do the scenario or just outlined, it's not like Facebook or Google or Adobe can stop you.”
Benedict Evans Mar 3, 2024 ▶ 19:55 Google Gemini and AI bias
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