The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
shows 
every show 44 of 44
95% of Duolingo's TikTok impressions are completely organic
“Candidly, most I would say about 95% of our impressions are completely organic and they're for the cost of like maybe duo's costume and like the sushi I had for dinner while like filming and like staying late a little bit.”
Duolingo social lead Zaria Parvez has no ambition to become a CMO
“I personally have no ambitions of being a CMO or, like, going higher.”
Content that goes viral on TikTok often fails on YouTube Shorts
“A lot of things that break the internet and trend on TikTok don't do well on shorts.”
Duolingo maintains omnipresence on social media to reflect its mascot's lore
“Because Duo is everywhere, and we want Duo to be everywhere, reminding you to do your lesson, then I'm going to be on every platform as much as I can to my best ability.”
Duolingo CEO Luis von Ahn accepts pushback on video removal requests
“He does DM me and there's these open conversations and he's open to hearing pushback as well. There's been times where he's told us to take down a video and I was like, okay, cool. But what if I like change the audio, fix up the text a little bit, can I repost…”
Duolingo's viral TikTok videos directly drive user acquisition
“So if we have a viral video, we'll actually see an uptick in users. Based off the timing of it and people saying, yeah, we heard about you from TikTok.”
Duolingo never plans its social media content more than two weeks out
“So we never really plan more than like two weeks out and even two weeks is like a bit of a stretch”
Duolingo sets one million views as its benchmark for TikTok success
“One million views for us is like a viral video that is successful. That is what is like written down as like green check.”
Running Duolingo's viral TikTok is Zaria Parvez's first job out of college
“And this is my first job out of college.”