The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
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Benson: COVID-19 disruption is definitely not a two-year problem
“This is a, this is likely a shorter term bump. Is it a three month problem? Is it an eight month problem? I'm not sure, but it's certainly not a two week problem and it's certainly not a two year problem.”
Benson: Lighter Capital required full 4-year interest on early exit
“They had a term that if we wanted to exit the loan early, like after two years, it was a four-year loan, if we want to pay it off after two years and take our money somewhere else, We had to pay them all the interest as if we had been there for four years”
Benson: Early SaaS debt from Lighter Capital was capped at 3-4x MRR
“What didn't exist, well, I mean, the products that exist were more expensive, for starters, but they were also, they weren't willing to loan very much, right? So I think Leiter would do, like, three, and I'll get into this in my slides, I don't want to blow my…”
Benson: Founderpath lends up to 8x MRR versus Scaleworks at 4x MRR
“Scaleworks is at four XMRR, he's at eight XMRR.”
Badger Maps revenue shrank 8% in 2020 due to COVID-19
“We still, we shrunk about eight percent in 2020, because as you say, it's a bad time to be meeting your customers face to face.”
Badger Maps generates roughly 2,000 verified leads per month
“We count things either a first meeting or a signed up trial is, is a, you know, verified lead. And we're doing about 500 a week. So 2000 a month.”
Salesforce drives the most leads of any Badger Maps CRM integration
“Salesforce is definitely the largest in terms of like leads and people interested, which makes sense, right?”
Badger Maps grew 29% in 2022 and expects 15% in 2023
“We grew like 29% last year. I think we're around 15% is where we'll come in for this year, but so it's, but it's off a bigger number.”
Badger Mapping lost 40% of revenue in 2020 but finished down 10%
“We probably lost 40% of our customers during like revenue wise during during 2020. That being said, we were able to sell to a bunch of new customers during that period. So we only ended up about down about 10%.”
Steve Benson says Badger Mapping is approaching $5 million in ARR
“You could divide our total revenue, which is right around five million. We're about to cross five either this month or next month, I think.”
Salesforce acquired Badger Mapping's primary competitor for roughly $250 million
“I've always got my eye on, on, on Mark Benioff. Cause he bought my biggest competitor for. Two hundred and fifty million bucks or so.”
Benson: Badger Maps generated about $355k MRR in March 2020
“I think we've lost about a grand in MRR so far.
but
The we're at about three 55 right now in MRR.”
Benson: Badger Maps is growing around 80% year-over-year
“Yeah, I mean, we're basically I guess we're, I think we're around doubling maybe 80% growth rate year over year.”
Benson: Badger Maps pays around 19%-20% interest on Lighter Capital debt
“Probably like 19% ish.
20%.”
Benson: Badger Maps ranked as Apple's top sales app for 18 months
“We were the top one in, in the sales apps for about a year and a half until they got rid of the concept of sales as one of their ranking types.”
Benson: Badger Maps averages around 3.3% monthly churn
“I think it was at it actually popped up a little bit this last month. I think because people were cleaning up their books, but I guess we average around 3.3%.”
Benson: Word of mouth, SEO, and SEM are Badger Maps' top acquisition channels
“The biggest way they find this is, is through just word of mouth. That's the, we track that as being our, the best way that we find people. Second best is is SEO. Third best is SEM.”
Benson: Facebook paid marketing has never worked for Badger Maps
“Facebook has never pented out for us.”
Benson: Badger Maps' customer acquisition cost via Google is around $300
“I think Google's around 300 dollars.”
Benson: Badger Maps did around $1.2M in 2016 revenue
“Total revenue. Yeah, yeah, it was actually right around there.”
Benson: The average Badger Maps customer pays $35 monthly
“Average customer is in the business plan. So it's a 35 dollar a month plan.”
Benson: Badger Maps sales cycle is two to three weeks for individuals
“It's three weeks for an individual person, you know, two to three weeks for an individual and a company can be anything.”