The Ledger, every show

“For everyone else, CACs almost by definition will go up over time for a couple reasons.”

“I do think that there may be some factors over the next 10 years that start to make this a little bit easier. For example, 15 to 30% app store fees. I think Google and Apple are under increasing pressure to lower the average app store fee, at least in certain …”

“The average consumer subscription app is losing more than 50% of its annual subscribers in the first year and more than 50% of its monthly subscribers in the first three months.”

“Like they're spending 5000 dollars a month, 10,000 dollars a month on Facebook. That's just not enough to get an efficient outcome.”

“70% or more of user acquisition for most fast-growing tech companies is going to come through a single channel early on, and so don't spread yourself too thin.”

“Six months is good. One month is great. You know, first, first session is exceptional, which is significantly lower than B to B, right? And B to B, you know, 12 months can be considered a good payback or even 18 months for an enterprise SaaS business.”

“I actually just published a guest post for Lenny's newsletter, and one of the figures that I include in that article is a list of consumer subscription businesses that have achieved billion dollar plus valuations. So that's both publicly traded companies as we…”

“Quizlet that's, you know, 95% plus organic acquisition through SEO and word of mouth”

“With that context SEO was driving more than 70% of Quizlet's growth and had been for some time.”

“All of our content creation metrics in the UK, metrics like what percentage of teachers and students become content creators and how many pieces of content does each of those creators create? Those metrics were actually higher in the UK than in the US, which k…”

“RevenueCat recently had their state of subscriptions report for, ah, for twenty-twenty-four, and they reported that over 75% of trial starts actually happen in the first 24 hours after a user installs an app, in many cases on the first session.”

“For monthly subscribers, I think any company that is retaining more than 50% of its subscribers for six months or more is doing a very, very good job because monthly subscribers just tend to turn at much higher rates”

“New, right? Which has more than a hundred screens in its onboarding flow, or at least the version of the onboarding flow I've gone through, right? It's got so much personalization that everybody probably gets a slightly different adventure through their onboar…”

“And that has led to Six, six X subscriber growth over the course of 20, 23. And then they just crossed a 100,000 subscribers recently.”

“They tried during the pandemic to just run Facebook and Google ads like everyone else. And it didn't work at all. It was an abysmal failure.”