The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
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Musthafa: iD Fresh maintains overall product wastage below 4%
“Today, at an overall ID level, we are at less than four percent wastage. In, for a mature city, mature product, we will be running at less than one percent wastage.”
Musthafa: iD Fresh rejected 28-crore buyout, eventually reaching 5,000-crore valuation
“28 crores. Today we are a 5000 crore brand. We took the right decision at that time, not to sell the company at that time.”
Musthafa: iD Fresh products contain zero chemicals and zero preservatives
“It is zero chemicals, zero preservatives.”
Musthafa: iD Fresh aims to IPO in three years at ₹1,000Cr scale
“Three years. That's the aim you have set for your team. When we cross a thousand crore run rate. With double digit EBITDA.”
Musthafa: All early iD Fresh employees were rewarded with company shares
“Interestingly, all of them are shareholders now, right? If you look at all those employees, we decided to reward them with the shares.”
Musthafa: iD Fresh operates factories in only five cities globally
“We are factory only in five places, Bangalore, Hyderabad, Mumbai, Delhi, and Dubai.”
Musthafa: iD Fresh products reach 70 cities across six countries
“We are there in 70 cities across various, ah, you know, parts, across, like, six countries.”
Musthafa: iD Fresh batter achieves a seven-day shelf life with refrigeration
“In our packaging plus, you know, proper storage will get you seven day shelf life.”
Musthafa: Legacy idli powder manufacturers have started making fresh batter
“Even those companies who are doing this, you know, idli powder. Ah, for decades, has now started making fresh batter”
Musthafa: iD Fresh visits almost 40,000 retail outlets daily
“Look at the case of ID, almost a 40,000 outlets with around 10 products being visited every day and every transaction has got a placement, a replenishment, a stock rotation, cash collection, invoice writing, and settlement.”
Musthafa: Opening at 2 AM was the turning point for early tea stall
“When you say disruptive business model, when everyone was operating at six AM, you guys identified that there are customers who could start having tea at two in the morning and then change the timing. That became the turning point.”
Musthafa: Scaled iD Fresh from 100 to 1,000 daily packets in months
“So basically, if you look at this journey, it took us six months to sell forty-fifty packets a day, then it took us nine months to sell hundred packets a day, but then from a hundred packet to a thousand packets, it took us two months or three months.”
Musthafa: Family became the richest in their village after his first job
“We probably the What do you call poorest in the village before I got a job, and then we sort of became one of the richest in the village after I got a job.”
Musthafa: Saved 150 rupees as a child to buy family's first goat
“And with that money, when I think some one 50 rupees or so I saved, I bought a goat. And that was the first asset in the family, right? That became two, three goats. And then I sold all the three, four goats and bought a cow. And the cow became our regular inc…”
Musthafa: Earned 10 Rupees Daily as a Child Farm Laborer in Kerala
“Yeah, when my dad was getting on 50 rupees at a stage, I used to get around 10 rupees.”