The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
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every show 44 of 44
Schoening: The SaaSpocalypse is greatly exaggerated
“So I think to some degree, the SaaSpocalypse is greatly exaggerated.”
Schoening: Human intervention in writing code should feel like a bug
“At least on the writing side, every time there is an intervention, a human intervention, it should feel a little bit like a bug.”
Schoening: Software Quality Has Not Improved In Last 12 Months
“I do have a general sort of maybe issue with vibe coding in the sense of, I don't feel like the quality of software has increased all that much in the last 12 months. I think the, maybe the amount of software has, but it's very, very hard to find software that…”
Schoening: Understanding AI Agent Loops Requires Building in Code
“I think the only way that you can actually get to understanding agent loops is if you build them in the material that they're made of, which is currently code.”
Schoening: Workers with agency will thrive while rigid role adherents struggle
“I think people who have true agency and they understand that the world around them is malleable will do great. And the folks who stick to what, tell me really, what does it mean to be a PM? What does it mean to be a designer? And like, what's my job as an engi…”
Schoening: True software engineering means scaling reliably, not shipping AI prototypes
“And that to me, I think is very absent right now from most of the discourse in software, which is, it's all about how many tokens can we spend and how many features can we ship? I'm like, okay, but where's the engineering part? And the engineering part is the,…”
Schoening: Software will shift back toward 1990s-style general tools as a service
“I suspect that software will go more back into the nineties of general tools, word processor, spreadsheet, FileMaker Pro that kind of thing, but those will still be as a service. And then you'll still have specialized tools around security and so on”
Schoening: AI for Knowledge Work Will Reach 'Good Enough' Intelligence
“I think for a lot of knowledge work tasks, probably sometime we'll get to good enough. And once you get to good enough, then you can optimize other things. Like they run locally, they're cheaper, they're faster.”
Schoening: AI improves exponentially at code, but shows little writing progress
“My take, it's very clear, at least empirically that models are getting better at coding at some exponential rate, right? And I don't think that's changing. Now I'm not that impressed with the progress in any other domain. It tends to be like, I don't think the…”
Schoening: Kubernetes beat Heroku because enterprise buyers prioritize vendor choice over UX
“In my past life I worked at Heroku and like Kubernetes was much more successful than Heroku. Even though I think from a user experience perspective, it was much worse, but the Delta was Heroku was saying, Hey, we're going to replace your ops team. And Kubernet…”
Schoening: Truly great products succeed on one exceptionally good tiny core
“If I really look at the truly great products, they all have one tiny core that is so exceptionally good.”
Schoening: Dario Amodei proved his OpenAI success wasn't luck at Anthropic
“Dario is that she wasn't, oh, he wasn't just lucky once at OpenAI. He did the same thing twice and it was successful twice.”
Schoening: Modern knowledge work effectively functions as universal basic income
“My take is that we already have universal basic income. It's called knowledge work. And I don't exclude my job from it, but if you really look about at what do we actually need to live and like to be content, it is a lot less than we've built this hierarchy. A…”
Schoening: The world is actually run by exclusive group chats of eight
“Inclusivity isn't always all that great. I think I very much believe in small group theory. Like I think the world is run by group chats of eight people or fewer. And so sometimes it's great to be exclusive.”
Schoening: AI role merging risks eliminating deep tech specialists
“I think if we're not careful, we will lose specialists.”
Max Schoening: Writing PRDs is pointless when AI enables rough demos
“I think the first 10% of every project are now free. That's how I would describe it. So there is no point for most things to, for example, write a, I don't know. I, the thing is, has changed. I've never really been great at this, but like, there's no point in …”
Schoening: Some Notion Designers Are Using Figma Less
“On one hand, I do see like sort of a drop in usage of Figma in some designers at Notion.”
Schoening: Companies will confront uncomfortable AI ROI questions within 6-12 months
“I do suspect in six to 12 months from now, a lot of companies are going to actually start asking questions around RRI, and I think that will be an uncomfortable conversation for a lot of folks.”
Schoening: Boasting about AI token spend is like counting code lines
“I think there's a real danger in sort of making the token spend the metric to like boast about, which is the same as when people boast about how many lines of code they've written in a day.”
Schoening: Notion PMs Encouraged to Use Terminal UIs Over GUIs
“And I generally encourage them to not use the GUIs. And I encourage them to use the tweets because I just know that over time they're going to be curious and like pull at other threads. And one day they wake up and they're like, Oh, I understand more of the su…”
Schoening: Cheaper code generation will push software engineering into all business domains
“If the cost of software and creating software and encoding business practices in code, and like, I just literally mean the old, like software, one point no kind of code. Then if that cost is very much going to zero, we will just have a lot more of it. And so I…”
Schoening: All current AI agent architectures fundamentally resemble coding agents
“All agents are also like, if you look at all the harnesses, whether it's the open source ones or the ones from the model companies ours as well they all resemble a coding agent now.”
Schoening: AI Labs Suffer From Constant Regressions and Clunky TUIs
“I don't think the labs are exempt from this. Like I love their tools. It's great. Like I love, I live in the CLIs, but a regression like every two weeks. Of like a thing that was fixed like three weeks before, and they still can't render a TUI at, I don't know…”
Schoening: Silicon Valley is full of people who do not love computers
“It's so funny to say that, but like when younger people in Silicon Valley right now, I think that Silicon Valley is uncharacteristically full of people who don't actually love computers.”
Schoening: Early-career workers should work incredibly hard from ages 18 to 25
“I think you're actually way better off if you work incredibly hard by the, until from like, 18 to 25 or whatever, like that's the way to go. Like you should work a lot, right? And then later you can work a little less”
Schoening: You can learn to build most things from scratch in months
“Just carefully look at how everything around you is made up by people that are no smarter than you, and realize that probably in the span of six to nine months, you can, for most things around you, figure out how to make it from scratch. And therefore you have…”
Schoening: Static mockups fail for AI interfaces because builders must feel the AI
“Which essentially is, I mean, the static image of a chat is basically the dead fish here. You have to feel the AI. To some degree.”
Schoening: Notion designers and PMs are contributing to production code
“Now we have the same designers and PMs also just contributing to the production code base to a lesser degree, of course, but like you can see where the trend is headed”
Schoening: Hands-on making and tinkering is the primary way to cultivate agency
“And the biggest through line I've found is making. I think if you tinker and if you make things, Then you are now on this treadmill of just creating And then you're like, oh, it's actually not that hard to learn how to make that chair in my office, or let me t…”
Schoening: Usefulness is proven by whether users can tweak a product
“I think the main thing that Dieter Rams points out there is it should be a thing that's useful and a good way to figure out how something is useful is if you can change it and tweak it.”
Schoening: AI tools succeed by empowering developers rather than publicly criticizing them
“Why do code review tools, automatic code review tools not work that well? I think there's actually a subtle thing, which is you push your code publicly to, or publicly within the organization or your team. And then a thing roasts your code and tells you How te…”
Schoening: Product taste is running a mental simulation of user reactions
“If I had to describe what taste actually means, it's you're able to run. This is such a nerdy way of describing it. You're able to run a virtual machine in your head. Where given an idea, you can predict for a certain in-group whether they're going to like it …”
Schoening: High-taste designers build end-to-end side projects and tinker constantly
“The designers that I think have, at least in software design, high taste are the ones that both have side projects that they build, where they're responsible of the full thing end to end. And they're also always tinkering with some new app.”
Schoening: Big orgs evaluate products as creators rather than users
“And then the other thing that I find happens very frequently in larger organizations is that people sort of turn off the brain when they're reviewing their own products from a, I'm a user, is this a good experience? And they're more like, I'm a employee of thi…”
Schoening: Landing page writing deteriorates when creators try sounding clever
“And I found that when people make landing pages, first of all, their writing skills just like deteriorate immediately because they want to sound clever and like marketing speak comes out of their mouth. And I'm like, wait, that's not how you would explain it t…”
Schoening: Notion's early editor was flawed, proving core value matters more than polish
“The first version of the Notion editor was terrible. Like there was like no, it was all blocks. You couldn't even select between two blocks, but it turns out it didn't matter. And so I think that is like just working diligently on the wrong thing for way too l…”
Schoening: Executives construct systems of fake legibility that ignore team reality
“Executives love creating fake legibility for themselves because we don't like noise as humans, right? We want the signal, but there's often less signal in it than one might think.”
Schoening: Designers Made Up 10% of Top GitHub Contributors Pre-LLMs
“In a previous life, I led design and product at GitHub and GitHub designers before LLMs contributed to GitHub. I think in the top contributors to GitHub itself, like, 10% were designers.”
Schoening: Notion is dabbling in running and RL-training its own models
“Notion is dabbling in it as well. I use dabbling right now, but obviously at some point we might become more serious about it.”
Schoening: True Ventures pulled a term sheet when Notion pivoted to docs
“The week that we were going to get a term sheet from True Ventures, Notion pivoted from website building to document collaboration, and so True Ventures was like, hey, sorry, we have a conflict, and we're like, yep, no, no worries.”