The Ledger, every show
Every statement that passed quotation and attribution checks, across all 44 shows. Pick shows below, then mix any filter with any other.
shows 
every show 44 of 44
Someone will unlock TikTok B2B SaaS advertising and build a $1B business
“And just because the innovation hasn't happened for B to B SaaS yet on TikTok doesn't mean it won't. TikTok wants that to happen. And so the question becomes how, and so someone will unlock that and they'll make, you know, a billion dollars because of it.”
Every unicorn from the 2010s era scaled using performance marketing
“Every unicorn from like the, you know, 20 tens era that that scale did performance marketing, but not everyone during that time who did performance marketing scaled.”
Grammarly scaled to massive success almost exclusively through paid acquisition
“And I think there's some really great examples Of companies that have scaled, you know, in relatively recent times, almost exclusively through paid, like Grammarly is a really good example of this.”
Google's search algorithm uses 200 signals but only 20-30 are public
“Google still has to crawl it. They run it through their analysis algorithm, which is comprised of 200 different signals of which maybe like 20 to 30 have been publicly disclosed.”
Google and Facebook automated most technical performance marketing levers over a decade
“So a lot of the levers, so to speak, around performance have been automated by Google and Facebook over the last, you know, seven to 10 years.”
Becker predicts WhatsApp will likely launch advertisements later in 2023
“Instagram and probably eventually WhatsApp, which I think will probably launch ads later this year.”
Adding dogs to furniture photos doubled or tripled social ad ROAS
“And one of the art directors was like, put the dog on the couch and let's take some photos of, you know, dogs on, on furniture, which made it more playful and approachable. That one change resulted in a total unlock of their performance on paid social channels…”